Native content advertising and influencer campaigns are here to stay. Yet, there are no consistent measures of success. Not even viewability standards. ADMESHER is the first viewability solution dedicated to native content and influencer campaigns. We measure time spent and engagement on content across platforms. We focus on the right metrics for advertisers and agencies.

1. CONTENT VIEWABILITY SOLUTION

2. We make
Brand content and influence
marketing campaigns
more effective

3. Content and Influence marketing are
here to stay
The percentage of total marketing
budgets allocated to content
marketing has increased from 13% two
years ago, to 23% currently, and is
expected to account for 33% two years
from now.
ʽʽ
The State of Content Marketing – 2015 – The Content Council
If you want to beat ad blockers, harness quality
content
thedrum.com

4. …no consistent measures
of success for Brands
Impressions and clicks are not adapted
Social engagement doesn’t mean content was read or
fully watched
Lack of a unified KPI for different platforms and formats
B2C Content Marketing : 2015 benchmarks, Budget and trends – North America
But still …
A recent survey by the CMI revealed the key challenges B2C marketers are
facing. Measuring content effectiveness continues to be a major challenge.

5. NO VIEWABILITY STANDARD

6. WE HELP YOU FOCUS ON THE RIGHT
METRIC: Time spent
Engagement
ADMESHER platform is specifically designed to track
KPIs that matters to content marketers and
influencers.
Report on metrics relevant to your work.
Get usefull insights to manage your campaigns.
and

8. IT’S
When it should be as
simple as…
COMPLICATED

9. VIDEO
(Watch Time)
ARTICLE
(Reading Time)

10. WE GUARANTEE
YOUR CONTENT
WAS SEEN*
*Introducing viewability for content WE HELP YOU FOCUS
ON THE RIGHT
METRICS
Engagement and time spent

11. VIEWABILITY

12. Total Visits
Total time spent on content
Average time spent on content
Traffic sources (Direct, links, social, search)
Today’s stats
Mobile / Desktop
OVERVIEW

13. Total Visits
Traffic from social networks
Top Referrers
Top domains
Most viewed content
Most shared content
Content with hightest attention time
CONTENT

14. Total shares
Total likes
Facebook Shares, comments, likes
Twitter shares & RTs
Linkedin Shares
Engagement Time line
SOCIAL
INTERACTIONS

15. Twitter mentions
Instagram mentions
Twitter thread
Instagram thread
Timeline
HASHTAGS
TRACKER
Up to 5 Hashtags per campaign

16. INSIGHTS

17. Comments raise time
spent on content by 20%
on average
comments
37% of users read them

18. Facebook and Blog
aggregators are best
referers in term of time
spent

19. Users spend 15% more
time on content…
…on desktop Vs
mobile

20. Get in touch
monitor your campaigns.
Thanks for your attention.
To test our solutions, for custom needs and
consultancy, please contact us at :
amaury@admesher.com
00 33 6 77 98 80 71