An analysis on McDonald's and its growth over the years and the issues faced

2. HISTORY
Founded in 1955 when Ray Kroc, a multi-
mixer salesman franchised a hamburger
restaurant from the McDonald brothers

3. CLEANLINESS
QUALITY
VALUE

4. CORE BRAND VALUES

5. MAINTAINING THE AUDIENCE OF CONSUMERS
BY REASONABLE PRICES

6. IMPROVISATION THROUGH YEARS
PRODUCT LINE
MANAGEMENT

7. RONALD MCDONALD HOUSE
RONALD MCDONALD FAMILY
ROOM
RONALD MCDONALD CARE
MOBILE
A CHARITABLE CAUSE TO HELP CHILDREN WITH LEUKEMIA

8. RONALD MCDONALD HOUSE
RONALD MCDONALD FAMILY
ROOM
RONALD MCDONALD CARE
MOBILE
A CHARITABLE CAUSE TO HELP CHILDREN WITH LEUKEMIA

9. McDonald’s lost focus during 1990s and early
2000s leading to poor quality food, bad customer
service and dirtier restaurants
All the new food offerings were rejected

10. A STRATEGIC EFFORT WAS IMPLEMENTED BY
MCDONALD’S TO REFOCUS

12. HEALTHIER FOOD

13. PLACING
CUSTOMER AT
CORE
A LINGER ZONE FOR
TEENAGERS
QUICK
BITE
FAMILY

14. ATTRACTIVE DEALS

15. SUCCESSFUL INTRODUCTION OF MCCAFE
BOOMING ENTRANCE INTO THE COFFEE INDUSTRY

17. PEOPLE BECOMING HEALTH CONSCIOUS
MCDONALD’S – A REASON FOR OBESITY

18. LAUNCHING A NEW PRODUCT
AS A RISK TO
THE BRAND IMAGE

19. MARKETING STRATEGIES

20. SUMMARY
• HISTORY
• CORE BRAND VALUES
• MCDONALD’S LOST FOCUS
• PLAN TO WIN
• RISK FACED BY MCDONALD’S
• MARKETING STRATEGIES

21. DISCLAIMER
Created by Aditi
Maheshwari,
BITS Goa, during
a marketing
internship, by
Prof. Sameer
Mathur, IIM
Lucknow.