McDonald's core brand values and how it has grown its brand equity over the years

2. Founded in 1940 as a Barbecue
restaurant operated by Richard &
Maurice Donald

3. McDonald’s Corporation
Ray Kroc franchised a Hamburger restaurant from the McDonald brothers

4. CORE VALUES

5. Expanded to more than 700 U.S. Restaurants

6. How has
McDonald’s
grown its
Brand equity

7. In 1960s and 1970s
 Expanded both domestically and internationally
 Included new iconic items to the menu

11. Growing Competition
 Panera Bread
Subway

14. Allowed local restaurants to adapt to
different environments and culture

16. $1 Menu – to target teenagers
and lower income consumers

17.  Family Zone
 Linger Zone
Efficient Zone

21. Created by Harsh Narang,
during a marketing
internship by Prof. Sameer
Mathur, IIM Lucknow