Salesforce Basecamp Tel Aviv 2018

3. Salesforce Platform:
The Fast, Easy & Fun Way to
Build Apps & Empower Everyone
Doron Marhum, Platform Cloud Specialist, Israel
Dmarhum@Salesforce.com

5. The Fourth Industrial Revolution
1784 1870 1969 TODAY
2nd Industrial Revolution
Electricity1st Industrial Revolution
Steam
3rd Industrial Revolution
Computing
4th Industrial Revolution
Intelligence

6. Apps Connect Every Customer
Apps power the smart, always-on, and real-time interactions every customer expects

7. But A Lot Goes Into Building Apps
Artificial Intelligence
User Experience
Data Complex Integrations
Identity
Trust & Security
Analytics
Developer Skills
Network & Firewall
Metadata

8. Su
btit
What if you want to build an
app?Meet with IT
Gather Requirements
Build
Project
Plan
Procure Infrastructure
Secure Developer
Build
Security and
Compliance
QA Testing
App Deployed
And Traditional Platforms Don’t Empower Business Users

9. The Developer Gap
3x
more demand for
IT than are being
educated
1.4M
Developer
Jobs
400K
Computer
Science Students
IT Doesn’t Have the Resources to Deliver on Every Idea
5X
more demand than IT can deliver on

10. Introducing: Lightning Platform
The fast, easy and fun way to build apps and empower everyone
+50%
Faster App Dev
Empower Everyone to Build Apps
Fast
Build Less to Make App Dev Easy
Guided Learning Makes App Dev Fun

11. Fast: Empower Every Trailblazer To Build Apps
NO-CODE
CODE
LOW-CODE
Toya Gatewood
Salesforce Admin
Slalom Consulting
Jordan McDaniel
Developer & Architect
Slalom Consulting
DEVELOPERS
Business users and developers can prototype and build together
BUSINESS
USERS

12. No-Code Builders for Every Part of Your App
Data Model
Schema Builder
Logic
Process and Flow Builders
Intelligence
Einstein Prediction Builder
User Experience
Lighting App Builder
Lightning Community Builder
Rapidly prototype new
app ideas
Empower Business Users
Access an ecosystem of pre-built
apps and components
Free up IT resources for the most
critical projects

13. Extend the Power of Lightning with Pro-Code Tools
Familiar tools, frameworks and languages make developers more productive
Heroku
Source driven development empowers
developers to build, test and collaborate
Salesforce DX
Empower developer to build with familiar languages
and frameworks

14. Easy: Every App Comes with Powerful Services Built-in
Artificial
Intelligence
SearchMobile
Access
Workflow
Engine
Security &
Access Controls
Identity
APIsCollaboration Multi-Language
& Currency
Reports &
Dashboards
Why build every piece of functionality from scratch?

15. 2.5M+ Badges
completed 200+ Badges
available
Visit trailhead.salesforce.com
and get started today
Guided learning makes Lightning Platform engaging and fun
IoT
Basics
Platform
Basics Lightning
Builders
Fun: Trailhead Trains The New Universe of App Builders

16. What can you do with the Lightning
Platform?

17. Build Any App For Any Department or Industry
Lightning Platform empowers everyone to build the apps they need
Deliveries | Inspections | Fulfillment
Files | Case Mgmt | Time Keeping
Compliance | POs | Monthly Close
Intranet | Recruiting | Benefits
Operations
Marketing
Campaigns | Asset Tracking | Events
IT
Quality Control | Licensing | Projects
HR
Finance
Legal

18. Manufacturers Are Reimagining Rider and Dealer Engagement
Loyalty OffersDriver Engagement
Shift
Management
Brand ManagementSupplier Management
Roadside
Assistance
Motorcycle

19. Energy Companies are Transforming Their Operations

20. What Would it Take to Recreate our Platform?
User ManagementIoT Surveys Firewall Data Governance Network
CI/CDPredictive InsightsProgrammatic Logic Test Environments Monitoring Storage CDN
Database Hardware Messaging & Queueing Big Data Machine Learning Disaster Recovery Security SSO
IntegrationJavaScript Framework Analytics Logging Exception Handling LMSSearch
Workflows Task Management Network Services Collaboration Backup Error Handling CMS
Caching Compliance Auditing Database Storage UI/UX ALM
Identity Intranet Development Tools Reporting Alerts & Notifications Encryption NLP

21. What Will YOU Do with the Lightning Platform?

22. Chief Information & Processes Officer
Diplomat
Shay Michel
DIPLOMAT is a Trailblazer
Driving innovation with Salesforce Platform

23. Demo Time !
Frederic Daurelle
Principal Solution Engineer

24. AppExchange Application
Solutions we tailored to your needs
bisraeli@salesforce.com
Bar Israeli, ISV&OEM Partnerships

25. Salesforce Platform for
AppExchange Partners
A different kind of platform
Magic Quadrant for High Productivity Application
Platform as a Service, Worldwide April 27, 2016*
*Analysts: Paul Vincent, Van L. Baker, Yefim Natis, Kimihiko Iijima, Rob Dunie, Mark Driver http://bit.ly/Gartner_aPaaS

26. Our Partners program are experiencing the Salesforce
AppExchange Partner Advantage
With the #1 Ecosystem
3K+ AppExchange
Apps
Access to Ecosystem
Resources, Events, Partnerships, Brand
Access to Customers
100+ Countries, SMB to Enterprise More Secure Apps
1 Trusted
Platform150K+ Salesforce
Customers
Access to Technology
Data, Workflows, Platform
Unbeatable pace of innovation

27. App Cloud is a key component in
Salesforce Growth

28. 1M
installs
2M
installs
4M
installs
3M
installs
2006 20172011 2013 2015 2016
5M
installs
We have thousands of AppX partners
Driving a tremendous success

29. ˘
˘
˘ ˘
Distribution Engine
NewVoiceMedia
Vlocity
Fairsail
Sage
CRM
Enhancers
Industries
Horizontal
Axsy
CloudSense
Kimble
DigitalGenius
Tacton
Mobile IoTIP & Data
Composite Apps
ICIX
˘
Extending our Footprint
And increasing customer success

30. Top ISV Partners implemented in Israel
IT & Admin
Sales / Marketing
Market Data*
Pricing &
Opportunity Detection
CTI / Call Centers
Web Customer
Behaviour Analytics
Conversational
Marketing
Training & Change Management Planning
Salesforce
Release Management Integration Platform Datalake
Enterprise Content
Management Federated Search
Core HR
GDPR / Back-Up
* Indicates partners with NO rev share greyed = advanced in the onboarding process but AppExchange contract
not signed yet (Algolia, Amdocs, Secutix, jedox)
Call Recording
HR Planning & Processes
Loyalty
Management
Document Generation
Travel Fin Serv CPG & Retail Manuf
Verticals
Other Verts
Trading Compliance
Corporate Travel
Insurance
Lending Retail Execution
Utilities / Telco
Coms & Media
Telco Billing
Ticketing & Event Management
Auto DealersTour Optimization
Supply Chain
Billing

31. Salesforce Now Goes Vertical
Government Healthcare &
Life Sciences
Financial
Services
Media &
Communications
Manufacturing Retail & CPG

32. A Broad, Trusted Advisor in Global Insurance
Insurer
Captive/Direct Distribution
Insurer
Independent Distribution
Brokerage/Agency
Property &
Casualty:
Personal
Life:
Personal
Property &
Casualty:
Commercial
Life:
Group

33. 17 Years of Customer Success in Financial Services

34. Retail / CPG Ecosystem
SHOPPER SUCCESS PLATFORM
Shipping
Procurement Management
TPM / In-Store Campaign Management
Loyalty Management
Retail Execution
Route Optimization
Chat & Community
Management
Call Centers
Web Analytics
Multi-ChannelProcurement
Global ISV Partners
Not exhaustive
Transportation Management

35. Increase Capacity to Educate the Market
Transportation Management
Shipping
Procurement Management
In-Store Campaign
Management
Loyalty Management
Retail Execution
Route Optimization
Chat & Community
Management
Call Centers
Web Analytics

36. What Can You Do Next?
Learn More
salesforce.trailhead.com
Build an App in a Day
Contact your AE or email
DMarhum@salesforce.com

37. Become a Lightning Platform Trailblazer
Platform Trailmix #1
Salesforce Platform:
Quick Look
Lightning
Components Basics
Lightning App
Builder
Platform Basics App Development
with Salesforce DX
Heroku Enterprise
Basics
Check it out: https://sfdc.co/PlatformTM1
Follow us on Twitter: @SalesforceforIT

38. Become a Lightning Platform Trailblazer
Platform Trailmix #2
Salesforce Einstein
Features
Platform Events
Basics
Process Automation IoT Basics Salesforce IoT
Explorer Basics
Check it out: https://sfdc.co/PlatformTM2
Follow us on Twitter: @SalesforceforIT
Einstein Image
Classification
Branded Apps with
mySalesforce