Radio Advert Script And Broadcast Decisions

1. Advert Narration
Old or young, little or large, we all love eating sweets. 46% of us eat them weekly and from
generation to generation we’ve been eating more and more. But, we just can’t get enough!
So what’s your fix? Discover the new direction of the sweet industry and what it could be
doing to your health in Sugar Rush on Channel 4, 8pm on Wednesday.
Where broadcast? - Radio stations to broadcast on BBC Radio 2,4
Why? - Radio 2 broadcasts its own radio documentaries and so it’s listeners are interested in
that genre of entertainment. Radio 4 is predominantly talk radio which addresses current
affairs, one of which is rising obesity and heart disease. Both of these issues are covered in
our documentary.
When broadcast? Drive time hours (8-9 and 5-7)
Why? These times are when the majority of our 20-50 year old listeners will be tuned in, on
their way to work.