An Advertiser's Guide to Immersive Ad Formats. This is a brief overview of all of the possible formats for an advertiser looking to harness the power of VR/AR/3D/360° content for marketing purposes.

1. Immersive Ad Formats:
An Advertiser’s Guide

2. Why Immersive?
+300%
+14%
+46%
Click-Through-Rate (%)
Viewability (%)
Video Completion (%)
(From our own data - comparing immersive ads to flat banner ads)

3. Content By Device
360°
AR
3D
360°
AR*
3D
360°
2D
3D
Icons by Good Ware
*AR advertisers focus mostly on mobile

4. Mobile
360° 3DAR
Gyroscope (move phone) Gyroscope & Swipe3D Object Placement

5. Mobile Cont.
360° AR 3D
Banner → Fullscreen Banner → Fullscreen Interactive Banner
✓ Link to site/purchase
✓ Interactive (clickable hotspots)
✓ Video or photo
✓ Link to site/purchase
✓ Interactive
✓ Demo products
✓ Link to site/purchase
✓ Interactive brand objects
✓ Demo products

6. Desktop
360° AR 3D
Click & Drag 3D Object Placement Click & Drag

7. Desktop Cont.
360° AR 3D
Banner → Fullscreen Banner → Fullscreen Interactive Banner
✓ Link to site/purchase
✓ Interactive (clickable hotspots)
✓ Video or photo
✓ Link to site/purchase
✓ Interactive
✓ Demo products
✓ Link to site/purchase
✓ Interactive brand objects
✓ Demo products

8. Headset - In App
360° 2D 3D
Fullscreen Takeover Banner Product Placement
✓ Regular 360° video ✓ Flat ad space in virtual world ✓ Interactive brand objects

9. Looking to advertise in these immersive
formats? Visit omnivirt.com, and sign up
to launch your campaign today.
contact@omnivirt.com