2. Mission
Vision
The Epoch Times is a nonprofit
media dedicated to educating the
public and supporting culture,
through insightful, independent
journalism that stands outside of
political interests. We are committed
to seeking the truth for the public
benefit to be truly responsible to
society.
A public that is educated and
engaged, with a true picture of
society, where culture and the
human spirit prosper.
3. About Us
Our Difference
Awards
The Epoch Times is an independent
media organization dedicated to seek-
ing the truth through accurate and in-
sightful journalism.
Standing outside of political interests
and the pursuit of profit, our starting
point and our goal is to create a media
for the public benefit, to be truly respon-
sible to society.
We endeavor to educate readers
about today’s most critical topics, seek-
ing to broaden and uplift minds. We
believe that rational, balanced debate
is key to fostering a healthy democracy
and compassionate society.
As an independent media we use our
freedom to investigate issues over-
looked—or avoided—by other media
outlets. Yet we seek to highlight solu-
tions and what’s good in society rather
than what divides us.
We report respectfully, compassion-
ately, and rigorously.
We look to the wisdom of great civi-
lizations of the past to inspire essential
goodness in our lives today.
We stand against the systematic de-
struction of culture by communism,
which continues to harm societies
around the world.
We are inspired in this by our own ex-
perience. The Epoch Times was found-
ed in 2000 to bring honest and uncen-
sored news to people oppressed by the
lies and violence in communist China.
We still believe journalism is a no-
ble vocation, but only when it genuinely
seeks to serve its communities and help
them flourish. In all that we do, we will
hold ourselves to the highest standards
of integrity. This is our promise to you.
Award of Excellence—
Dining Features, Food
Award of Excellence—
Feature Design Page, Arts
John J. Evans Award for
Advertising Excellence—Top Honors
Richard L. Stein Award for
Overall Design Excellence—First Place
Photographic Excellence—First Place
2012 Sigma Delta Chi Award
for Excellence in Journalism—
Non-Deadline Reporting, “The Atrocity of
Forced, Live Organ Harvesting in China”
SND NYPA SPJSociety for News Design New York Press Association Society of Professional Journalists
4. Print
Source: 2019 The Epoch Times Reader Survey
250,000
It’s the only paper that I know of right now that actually
gives you the honest, old-fashioned journalism.
DRUE LAWLOR, BUSINESS OWNER
Thank you for your intelligent and brave reporting
in today’s political environment.
KEITH ELPHICK, SUBSCRIBER
It’s broad. It’s inclusive and it’s truthful.
PAUL TAYLOR, CANDIDATE FOR U.S. SENATE
TheEpochTimesnational weekly printreadership
• NEW YORK
• WASHINGTON DC
• SAN FRANCISCO
• LOS ANGELES
• DALLAS
• HOUSTON
• CHICAGO
Weekly Readers
5. TheEpochTimes.comDigital
Source: ComScore January 2019 | Google Analytics January 2019
13.5MM
SocialMedia
Epoch Media Group has over
140 Million Facebook Fans across
our network delivering 1 Billion video
views per month.
140MM 1B
Facebook Fans Video Views
62% Male | 38% Female
Median Age: 65
Median HHI $87,500
OURAUDIENCE
UNIQUE VISITORS
PER MONTH
EmailNewsletters
111,978 people receive our email
newsletters each week.
107,428 Daily
EPOCHHEALTH
MORNINGBRIEF
CHINAINCONTEXT
7,736 Weekly
10,028 Weekly
Subscribers
NewsAggregator
538,000 unique viewers read our
stories on Apple News each month.
34MILLION 153%
GROWTHDEC2018-JAN2019
MONTHLY
PAGEVIEWS
The Epoch Times is on three of
the biggest news apps on android and
iPhone—SmartNews and Flipboard—
receiving 3.5 million page views on
Flipboard (10% of total traffic) and 9
million page views on SmartNews
(27% of total traffic).
35% $100k+ Income
68% Higher College Education
40% Retired
6. Original Content
How is The Epoch Times filling
the void in journalism?
The Epoch Times provides credible
information to educate readers—void of
politics, sensational news or polarization.
Innovation across the spectrum of
news content delivers a smarter news
product to engage audiences. Each
edition encapsulates a serious, rigorous
commitment to truthful reporting and
restoring faith in freedom of the press.
Unbiased,nonpartisan,fact-
basedreportingisthehallmark
ofEpochTimesjournalism.
TheaccuracyofTheEpochTimes
inpredictingmajorglobalevents,
includingtheoutcomeoftheU.S.
presidentialelectionandChina’s
politicaltransition,hasimpressed
themostdiscerningreaders.
SPECIAL EDITION | January 2019
on
LeadershipLEADING
WITH WISDOM
THE EPOCH TIMES IS A GLOBAL MEDIA IN 23 LANGUAGES AND 35 COUNTRIES. THEEPOCHTIMES.COM | Truth and Tradition
Understanding
Your Purpose
in Life......10
Lessons on Leadership
From the Founding
Fathers...... 6
Good Leaders Should
Love the People
They Lead...... 4
THE EPOCH TIMES IS A GLOBAL MEDIA IN 23 LANGUAGES AND 35 COUNTRIES. THEEPOCHTIMES.COM | Truth and Tradition
RAISING DEEPLY
ETHICAL CHILDREN
SHOULD YOU GO
SCREEN-FREE?
FOR THE LOVE
OF GRANDMA... 8 ...14 ...17
WISE PARENTING
FOR MODERN TIMES
SPECIAL EDITION | February 2019
on
Parenting
SPECIAL EDITION | January 2019
TRUTH AND TRADITION
HOW THE CENTRAL BANK IMPACTS
YOUR WALLET, INVESTMENTS, AND
STANDARD OF LIVING
THE
ECONOMY
FED’SDEBT
Monthly special editions
explore a wide range of
topics, including unique
perspectives on culture,
and traditional values in
modern society, as well
as important current
news topics.
7. Lifestyle Content
With a Positive
Outlook
Epoch Times readers are passionate about
the world they live in. They invest time
and money into cultural and leisurely
pursuits to inform their global outlook
and social lifestyles. With The Epoch
Times’ curated coverage of the best
of health, travel, the arts and more at
their fingertips, readers find continuous
learning and appreciation in the finest
ideas and experiences available.
From cutting-edge
research to perspectives
on holistic health and well-
being, such as traditional
Chinese medicine, Mind
& Body brings together a
cross-section of insightful
topics.
Stories that nourish both
body and soul, traditions
that celebrate memories
and communities built
around food, and recipe
round-ups inspire home
cooks in the kitchen.
Readers are invited on a
journey of discovery, to
explore destinations near
and far. Through a lens for
the beauty of heritage and
culture, stories uncover
the unique people and
traditions that enrich the
world.
Tips and inspiration are
curated to help readers
nurture their family and
home life throughout the
year, from daily routines to
special celebrations. The
Kids page, with puzzles,
jokes, poems, and historical
trivia, offers fun and laughs.
A sophisticated selection of
weekly Broadway, theater,
film reviews, upcoming
cultural and social events,
along with stories about
exemplary works in music
and fine art, is curated to
inspire the preservation
of traditions, history, and
education.
HEALTH FOOD TRAVEL FAMILYARTS
8. Facing a trend towards narrowing attention spans,
The Epoch Times has created a news experience
that truly engages readers. Data shows people spend
more time on page on our publication than others.
An innovative, holistic approach to quality content
and design has garnered over 30 awards, including
best designed newspaper in New York.
MeasuringEngagement
EPOCHTIMES INDUSTRYAVERAGE
Setting a Benchmark for
Quality Design Experience
18% of readers spend 90 mins.
or longer reading our newspaper
The amount of time our readers spend with
The Epoch Times is 4x higher than the global average
58MINUTES 14MINUTES
Sources: 2017 Epoch Times Reader Survey; 2014 ZenithOptimedia Media Consumption Forecast
90
MINUTES
Brand Environment
It’s independent, not what mainstream
media are spewing out all the time. How
are we going to have a functioning country
if we can’t get the facts. That concerns me.
Subscriber, Cheryl D.
10. Print Specifications
1/4 H
11" x 4.881"
1/4 V
5.4" x 9.962"
1/9 V
3.53" x
6.57"
1/2 H
11" x 9.962"
Full Page
11.2" x 20.324"
Reservation and materials deadline:
Friday 5pm EST
2 weeks prior to run date
11. U.S. National Print Rates
International rates available upon request.
Copyright (c) 2019. All rights reserved. Rates subject to change. Confidential Information - Do Not Distribute.
Size/City New York
Washington
D.C.
Los Angeles San Francisco Texas Chicago
National
Total
Full Page Color $2,750 $1,650 $1,980 $1,100 $825 $2,200 $10,505
Full Page BW $2,125 $1,275 $1,530 $850 $638 $1,700 $8,118
1/2-Page Color $1,650 $990 $1,188 $660 $495 $1,320 $6,303
1/2-Page BW $1,275 $765 $918 $510 $383 $1,020 $4,871
1/4 Page Color $990 $594 $713 $396 $297 $792 $3,782
1/4-Page BW $765 $459 $551 $306 $230 $612 $2,922
1/9-Page Color $594 $356 $428 $238 $178 $475 $2,269
1/9-Page BW $459 $275 $330 $184 $138 $367 $1,753
12. Digital Rates
Copyright (c) 2019. All rights reserved. Rates subject to change. Confidential Information - Do Not Distribute.
W x H (pixels) CPM
728 x 90 Premium $25
300 x 250 ROS $20
300 x 600 Premium $30
970 x 90 ROS $25
--- $100
Page
Takeover
Type Position CPM
Text with Photo Premium $30
Text with Video Premium $35
Type Position CPM
InBanner 30s
$30
300 x 250
Premium
$45
InRead 30s
16 : 9
In Article $35
REGULAR
BANNER
HIGH
IMPACT
NATIVE
ADS
VIDEO
For special targeting requests, please contact your sales
representative, additional fees may apply. All rates are net.
International rates available upon request.
Carousel
Position
InSteam 30s
4 : 3
InBanner 30s
$40970 x 250 Premium
In Article
W x H (pixels) CPM
Billboard Premium $35
970 x 250
Scroller
Premium $35
700 x 700
$35
Position
540 x 540
Premium