Creating Team Entrepreneurs                             Team Academy                 Jyväskylä University of Applied Scien...
Part One                              Introduction to                              Team AcademyWednesday, January 19, 2011
Team Academy Briefly          •    Special unit of entrepreneurship / Jyväskylä University of               Applied Scienc...
Team Academy’s Track Record            •    Over 300 graduates (Bachelor of Business Administration) with                 ...
Integration of Two Domains                              Domain                       Domain                               ...
Team Companies              •     Team companies operate as co-operative firms. All of                    them are indepen...
Team Companies’ Annual Turnover ‘93-’06                                            Vision as “The Top Unit of Marketing” a...
Projects as learning environments and             ways of making business             •     Projects function both as lear...
Leading thoughtsWednesday, January 19, 2011
Vision & Goals      Vision          • The Top Unit of2008            January 19th,                            Entrepreneur...
Values              1. Human Relationships              2.Learning by doing              3.Team Entrepreneurship and pract...
Part Two                          The Rocket ModelWednesday, January 19, 2011
Wednesday, January 19, 2011
The Rocket Model Briefly              •     The Rocket Model describes how entrepreneurial development progresses. It is a...
Part Three                     Coaching Ideas and                           ToolsWednesday, January 19, 2011
Entrepreneur’s Identity’s Development                         Steps         Individual’s                                  ...
Roles and focus areas during learning path         Year                 Theme     Learner’s Role    Coach’s Role      Focu...
Individual Learning Tools      •    Learning contract (qualitative, personal learning           plan that is ”negotiated” ...
Team learning Tools              •     Team training session (dialogue with a team, 4                    hours)           ...
References & Literature               •     Downey, Myles. 2003. Effective Coaching.                     Texere.          ...
Thank You!               • www.tiimiakatemia.net               • satu.vainio@taitovire.fiWednesday, January 19, 2011
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Team Academy: Creating Team Entrepreneurs

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Team Academy: Creating Team Entrepreneurs

  1. 1. Creating Team Entrepreneurs Team Academy Jyväskylä University of Applied Sciences FinlandWednesday, January 19, 2011
  2. 2. Part One Introduction to Team AcademyWednesday, January 19, 2011
  3. 3. Team Academy Briefly • Special unit of entrepreneurship / Jyväskylä University of Applied Sciences • Founder: Johannes Partanen in 1993. • Annual budget (for education): 0,5 million €, 100% government funded (as are all other schools in Finland). • Main learning methods are team learning and learning by doing. They are supported with theory studies and coaching. • Students: approx. 190 learners in 20 teams who will graduate as bachelors of business administration during 3-3,5 year learning path. • Team academy’s teams operate as independent co- operative companies. • Adult learning programs include over 200 students. These programs consist of further education for adults in the areas of entrepreneurship and management.Wednesday, January 19, 2011
  4. 4. Team Academy’s Track Record • Over 300 graduates (Bachelor of Business Administration) with diploma and qualifications in team entrepreneurship. • Approx. 15% of graduates are active entrepreneurs in their own companies (EU average is roughly 3-5%). • Employment rate within one year after studies is approx. 95%. • Team Academy has given birth to 17 companies in addition to the co-operatives that operate within Team Academy during study time. • 1750 real-life projects from 1993. • Numerous national awards for innovative learning methods and development of entrepreneurship. • Team Academy’s methods have been transferred to all kinds of organizations ranging from schools to private sector companies.Wednesday, January 19, 2011
  5. 5. Integration of Two Domains Domain Domain of of Business Education Intersection of two domains as entrepreneurship incubation area Adapted from: Johansson, Frans. 2004. The Medici Effect - Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures.Wednesday, January 19, 2011
  6. 6. Team Companies • Team companies operate as co-operative firms. All of them are independent organizations and thus Team Academy has no formal authority on their business. Team Academy only provides them coaching as part of education. • Team companies typically consist of 10 to 20 student- entrepreuners. • All educational costs are paid by the goverment. All students in Finland recive approximately 350 € per month for living from goverment plus 220 € per month as a goverment student loan. • All business costs are paid by team companies. They pay 10-30 € per person per month to Team Acady for office rent. • All team companies must themselves find and manage their projects. Team Academy does only coaching and supports the companies by providing them the rights to use Team Academy’s brand.Wednesday, January 19, 2011
  7. 7. Team Companies’ Annual Turnover ‘93-’06 Vision as “The Top Unit of Marketing” achieved 1,000,000€ 750,000€ 500,000€ 250,000€ 0€ 93 94 95 96 97 98 99 00 01 02 03 04 05 06 19 19 19 19 19 19 19 20 20 20 20 20 20 20 Towards our first vision... New Towards our beginning second vision...Wednesday, January 19, 2011
  8. 8. Projects as learning environments and ways of making business • Projects function both as learning environments (for studies and developing individual’s competency) as well as ways of making business (for team companies). • Project sizes vary: A small project team consists of 2-3 persons and it’s budget is 1000€-5000€. Major project may include up to 10 persons (the whole team) and it’s budget may reach over 100 000€. • Typical projects: promotion tours, arranging conferences, creating advertisments, doing marketing research, telephone/ personal selling or carrying out training programs. • Customers are from all sectors: micro-companies, major companies or their units, schools, 3rd sector organizations, individual consumers in certain market segments, etc.Wednesday, January 19, 2011
  9. 9. Leading thoughtsWednesday, January 19, 2011
  10. 10. Vision & Goals Vision • The Top Unit of2008 January 19th, Entrepreneurship - Best place to study entrepreneurship in theory and practice Goals • To learn team entrepreneurship in your own team company • Travel around the world!Wednesday, January 19, 2011
  11. 11. Values 1. Human Relationships 2.Learning by doing 3.Team Entrepreneurship and practise 4.Continuous innovation and creating new knowledge 5.TravellingWednesday, January 19, 2011
  12. 12. Part Two The Rocket ModelWednesday, January 19, 2011
  13. 13. Wednesday, January 19, 2011
  14. 14. The Rocket Model Briefly • The Rocket Model describes how entrepreneurial development progresses. It is a framework for all activity in Team Academy. • The Rocket Model consists of twelve domains. These domains include Nonaka’s and Takeuchi’s knowledge theory application according to the theme. • The learning path starts from the bottom of the model. During the first study year learner learns how to learn (metalearning) and the basics of entrepreneurial activity. On the next step he/she practices leadership and building customer-relationships. During the third year he/she learns how to conceptualize services and build offerings. • The domains on the left are coach’s main activity areas. On the right are the learners domains. In practice these areas are (of course) overlapping. • On the centre are the customers. They are essential in entrepreneurial development - there cannot be entrepreneurs (or any kind of business) without customers. • Team Academy’s professional studies are based on The Rocket Model. Each domain has been divided into two courses according to the domain’s theme.Wednesday, January 19, 2011
  15. 15. Part Three Coaching Ideas and ToolsWednesday, January 19, 2011
  16. 16. Entrepreneur’s Identity’s Development Steps Individual’s Entrepreneurship competency’s level and identity’s strength as an Direction entrepreneur Specialization Experimenting Basics 3,5 yearsWednesday, January 19, 2011
  17. 17. Roles and focus areas during learning path Year Theme Learner’s Role Coach’s Role Focus areas on learning Basics of 0-1 Basics Observer Instructor teamwork and learning 1-2 Experimenting Doer Question maker Leadership and teamwork 2-3 Specialization Specializator Resource builder Customer relationships 3-3,5 Direction Result maker Advisor Innovation 3,5-... Entrepreneurship Entrepreneurer (Advisor if (Depending on needed) business)Wednesday, January 19, 2011
  18. 18. Individual Learning Tools • Learning contract (qualitative, personal learning plan that is ”negotiated” with other learners) • Training notebook (learning diary) • Portfolio • Literature (a guidebook with over 1000 articles, learners chooses books to be read) and essays (self-reflection and analyzing ideas taken from books) • Reflection paper (extensive essay on chosen theme, self-reflection on issues learnt)Wednesday, January 19, 2011
  19. 19. Team learning Tools • Team training session (dialogue with a team, 4 hours) • 24-hour birth giving (oral and written presentation to a real-life customer, solving customer’s problem within 24 hours) • Birth giving (oral and written presentation on current competency) • Pre- and postmotorola (reports before and after a project)Wednesday, January 19, 2011
  20. 20. References & Literature • Downey, Myles. 2003. Effective Coaching. Texere. • Johansson, Frans. 2004. The Medici Effect - Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures. Harvard Business School Press. • Nonaka, Ikujiro & Takeuchi, Hirotaka. 1995. The Knowledge-Creating Company. Oxford.Wednesday, January 19, 2011
  21. 21. Thank You! • www.tiimiakatemia.net • satu.vainio@taitovire.fiWednesday, January 19, 2011

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