3. About VMI
Vietnam Marketing and Management Institute (VMI) is
established to develop the Vietnamese marketing and management
industries by means of research, application of knowledge and share
experience in modern marketing and management. VMI aims at
serving the business community and the economic development of
Vietnam
VMI President (on the left) in
a ceremony signing the
Agreement to provide training
services for members of the
The Mekong Delta
Economic Cooperation
(MDEC) - 2009
4. VMI’s Vision – Mission - Value
• Vision
A leading organization in the research and application of
modern marketing & management in Vietnam representing the
country in international exchange and cooperation.
• Mission
Contribution to the development of Vietnam by researching
and applying modern marketing and management disciplines
to business and society.
• Value
Integration of academic theory and practice
5. VMI’s Objectives
• Bring Vietnamese marketing and management knowledge up
to international standards as well as contribute case studies
and empirical research in the Vietnam context to the world’s
knowledge pool.
• Attract and link organizations and scholars, who are working
on consultation, education, research etc, either in Vietnam or
overseas, to develop the management capabilities of
Vietnamese leaders, particularly in the business sector.
• Share the knowledge and experience in modern marketing and
management with Vietnamese organizations and businesses;
improve the perception of the community and businesses
towards marketing and management application that adds
value to organizations.
6. VMI’s Management Board and Science Council
MANAGEMENT BOARD
• Nguyễn Trung Thẳng (PhD), President
Currently he is the Founder, Chairman cum CEO of Masso Group. Before, he was
responsible for the strategic retail development at Shell Asia Pacific, during which time
he worked intensively with Mckinsey & Company.
• Phạm Trí Hùng (PhD), Vice President
He has many years of experience in research and training about Corporate
Governance. Now he is a lecturer at the Law University of Ho Chi Minh City.
• Lê Thị Ngọc Hân (MA), Executive Director
She has profound experience with many international NGOs such as UNICEF and Save
the Children-UK. She also teaches English at Cleverlearn and Vietnam-USA Society
English Training Center.
• Lưu Trọng Tuấn (PhD), Head of Research Department
He researches and lectures about Performance Management and serves as a visiting
lecturer at the International University of Ho Chi Minh City.
• Gabriel Tan, Head of Training Department
He has a great deal of experience in developing and training the human resources at
many companies. Before he was a training and HR manager at Shell Inc.
• Cao Kim Phụng, Secretary
• Võ Trúc Linh, Training Executive
• Lê Thị Thu Trang, Representative of VMI in Hanoi
7. VMI’s Management Board and Science Council
SCIENCE COUNCIL
• Nguyễn Xuân Quế (Assoc. Prof., PhD)
President, Vietnam Marketing Association
Vietnam Marketing and Management
President, VMI’s Science Council
Institute
Science Council
• Lý Quý Trung (PhD)
CEO Pho24
• Nguyễn Thắng (PhD)
CEO ValueConsult
• Nguyễn Đông Phong (PhD)
Vice Pricipal, Economics University, HCMC
• Nguyễn Đình Thọ (PhD)
Marketing University, HCMC
• And other national and international experts playing their important roles in the
Advisory Council and Training Department of VMI.
8. VMI’s Scope of Activities
• Research into how modern marketing and management
is being applied in Vietnamese organizations; empirical
research and the contribution of the findings in the
Vietnamese context to world theories.
• Training/workshops and consultations with Vietnamese
companies in modern marketing and management
• International relations to exchange ideas and cooperate
with leading marketing and management organizations to
share knowledge and experience.
• Connecting business communities with academic people
(researchers, consultants, experts), to create values
together for the Vietnamese economy and social
development.
9. VMI’s Scope of Activities
• Training/workshops and consultations with Vietnamese
companies in modern marketing and management
The public and in-house
training courses provided by
VMI
10. VMI’s Scope of Activities
• Connecting business communities with academic people
(researchers, consultants, experts), to create values together for the
Vietnamese economy and social development.
VMI President and
Prof. Philip Kotler-
father of modern
Marketing
VMI representative in the Asia
Marketing Federation Board of Training cooperation between
Management Meeting VMI and e-Universtity (Malaysia)
11. VMI’s Scope of Activities
• Connecting business communities with academic people
(researchers, consultants, experts), to create values together for the
Vietnamese economy and social development.
Workshop “Professionalizing the
Work of CEO and the Board of Workshop “Implementation Strategy
Directors” of Balanced Scorecard in Vietnam –
A Practical Approach”
Workshop “Re-defining the roles of
CMO” Vietnam Marketing Forum 2009
12. VMI’s Scope of Activities
• Research into how modern marketing and management is being
applied in Vietnamese organizations; empirical research and the
contribution of the findings in the Vietnamese context to world
theories.
13. VMI as a corporate training service provider – why?
The training courses at VMI are:
developed and lectured by profoundly experienced
professionals;
highly systematic with an exclusive textbook for each
course;
interactive through online and offline forum;
certified nationally.
VMI is proud to be the institute that provides the
ACADEMIC and PRACTICAL integration in each
training courses, which rightly serves the needs of
high-ranking personnel!
14. In-house training services
Quality Committment
Course Design VMI is committed to deliver the highest
* Is based on the specific situational and quality in each of its training courses and
needs assessments of each business. materials/textbooks, to ensure that the
trainining contents are delivered in the
most understandable ways and the
* Is inline with the problems/issues faced experiences of the trainers are shared to
by the business, to save the time and each and every participants.
expenses.
ADVANTAGES OF
IN-HOUSE TRAINING Added Values
Training Approaches * Make a good bond among the staff and
* Positive interaction between the trainer create a motivation for improvement
and trainees; use of Case Study, Group among the staff.
Assignment, Q&A, Quick Tests on the * Connect the businesses through online
situation of the business. and offline events.
* VMI is committed to providing further
* Integration between training and consultation ideas after the training
consulting will help the participants apply courses to help the participants apply the
what they have learned. knowledge and skills to their work.
15. Training Approaches
• Lecture
• Group discussion
• Case study (real case/issue faced by the
business)
• Individual/Group presentation
• Edutainment games
16. In-house Training Process
• Step 1: Training needs assessment and
situational analysis through questionnaire and
interview with participating staff
• Step 2: Training proposal and course outline
• Step 3: Implementation of the training
• Step 4: Testing and evaluation
17. Clients…
Pho 24
Program: KPI & BSC – Strategic Performance
Management
June 2009
Hong Giao Industry Company
Program: Professional Sales Skills
August 2009
18. Clients…
Kien Vuong Co. Ltd.
Program: Strategic Channel Management
October 2009
An Giang Construction Company
Program: Effective Business Planning
December 2009
19. Clients…
Mai Linh Corporation
Program: KPI & BSC – Strategic
Performance Management
November 2009
Thien Long Corporation
Program: Vietnam’s Marketing
and Management Talents
July 2010
20. Clients…
Kien Vuong Co. Ltd. Australian Scholarship for
Program: Strategic Performance Development in Vietnam
Management using Balanced (Alumni)
Scorecard Program: Communication Skills
December 2010 March 2011
21. Training Courses provided by VMI
VMI Leader/Manager
MBA for Leaders 10 days
Strategic Performance Management – 3 days
Balanced Scorecard
CEO & Board of Directors 4 days
Marketing and Branding Management for 2 days
Leaders
Strategic M&A Management for Leaders 3 days
Project Management for Leaders 4 days
Leadership for Leader 5 – 10
days
Internal Branding for Leaders 3 days
E-Strategy 2 days
22. Training Courses provided by VMI
VMI Marketing
Marketing Management for CMO 10 days
Digital Marketing Essentials 2 days
Marketing and Branding Assets Management 6 days
Strategic Channel Management 6 days
International Marketing Management 7 days
Industrial Marketing Management 7 days
Service Marketing Management 7 days
Integrated Marketing Communications (IMC) 3 days
VMI Sales Academy
Sales Management for Managers 9 days
Sales Management 12 days
23. Training Courses provided by VMI
VMI Soft Skills
Presentation Skills 4 days
Communications Skills 4 days
Negotiation Skills 4 days
Time Management Skills 4 days
Problem Solving and Decision Making Skills 4 days
Teamwork Skills 4 days
Leadership Skills 4 days
And other made-to-order training courses and/or consulting services
24. Contact us
Ms Kim Phung- Secretary
Tel: (08) 3507 3575
Website: www.VMI.edu.vn
Email: contact@VMI.edu.vn
THANKS FOR YOUR ATTENTION
AND LOOKING FORWARD TO WORKING WITH YOU
