1. Sales & Marketing/Operations Management
Preferred Industry: FMCG/FMCD (Product-based)
Preferred Location: South India
Goal-oriented professional offering 8 months of experience targeting
assignments in Sales & Marketing/Operations Management
P R O F I L E S U M M A R Y
 MBA (Finance & Marketing) professional currently working with Axis
Bank Ltd., Kerala as Front Desk Officer/ Customer Service Officer
 Expertise in identifying new markets, business opportunities and tracking
sales
 Competency in marketing plan execution, product promotion and
implementation of business strategies to accomplish the decided targets
 A proactive learner with a flair for identifying & adopting emerging trends
& addressing industry requirements to achieve organizational objectives
and profitability norms
 Proficient in mapping business requirements and coordinating in
developing and implementing processes in line with the pre-set guidelines
 An effective communicator with excellent interpersonal, negotiation and
decision-making skills with experience of working in a deadline driven
environment
ABIJITH
MURALEEDHARAN
: 08891396505
: abisanugraha@gmail.com
CORE COMPETENCIES
Sales & Marketing
Operations Management
Customer Service Operations
Business Development
Client Relationship Management
Revenue Generation Operations
O R G A N I Z A T I O N A L E X P E R I E N C E
Since Aug’15 with Axis Bank Ltd., Ernakulam, Kerala as Front Desk Officer/ Customer Service Officer
Key Result Areas:
 Acquiring, developing & servicing long-term relationships with clients; prospecting and identifying new leads and
pitching to the clients for achieving targeted business
 Identifying opportunities by cementing relationships with existing clients to cross-sell Third Party Products (TPP) like
Life Insurance, General Insurance, Mutual Funds, Debit/ Credit Cards and more
 Managing Current Account Savings Account (CASA) books; ensuring deepening of existing Current & Savings Accounts
through cross-selling of products and deepening of account balances for existing customers
 Arranging meetings with potential customers for new business opportunities thereby leading to Customer Acquisitions
 Directing service operations for rendering quality and providing first line customer support by answering queries &
resolving their issues, ensuring minimum TAT
 Promoting core banking products to customers for the opening of new Savings & Current Accounts, FDs & Lockers
 Ensuring compliance to the bank's rules including internal guidelines, processes and procedures
 Maintaining internal audit operational efficiency score & adherence/compliance levels in the branch
 Protecting bank's property as per safety norms and ensuring ethical conduct in ordinary course of business
 Spearheading timely processing of bank transactions like funds transfer, cheques and reconciliation of office accounts
 Administering operations for achieving increased growth & bottom-line profitability and initiating multiple market
development efforts
 Supervising the customer centric operations & ensuring customer satisfaction by achieving delivery / service quality
norms; identifying prospective clients, generating business from existing client; thereby achieving business targets
 Designing and streamlining processes to ensure smooth functioning of the business operations; creating and sustaining a
dynamic environment that fosters development opportunities
Highlights:
 Deepened Current Account Savings Account (CASA) by 23% through initiatives such as deepening calls and customer
meetings
 Assisted the management in marketing of Current & Savings account as well as IPG products like Mutual Funds and
Insurance Products and sent inputs/ideas for special promotions
 Received the Life Insurance Oscars (A contest conducted by Axis Bank and Max Life Insurance) for achieving the set
target and over-achieving it by 280%

2. I N T E R N S H I P
Title: An Organisational Study of Fertilizers and Chemicals Travancore Ltd., Eloor
Organisation: Fertilizers and Chemicals Travancore Ltd., Eloor
Duration: 1 month
Description: It was an organisational study which spanned for 1 month in one of the country’s biggest
manufacturers of Fertilizers. An in-depth study was conducted on how various departments function
and how their work culminates to the success of the organization.
A C A D E M I C P R O J E C T
Title: Optimal Portfolio Selection and Evaluation
Organisation: Muthoot Securities, Kadavanthra
Duration: 2 months
Description: The project focused on a detailed study on how a portfolio was formed, what comprised a portfolio,
how the success of a portfolio could be known and what returns it could give.
C E R T I F I C A T I O N
 Completed NISM Series V-A: Mutual Fund Distributors Certification from NISM in 2016 ( An initiative from the current
employer)
A C A D E M I C D E T A I L S
2015 MBA (Finance & Marketing) from DC School of Management and Technology, Vagamon, M.G.
University, Kerala; secured 66%
2013 B.Com. (Marketing) from Devaswom Board College, Thalayolaparambu, M.G. University, Kerala;
secured 72%
2010 12th from G.H.S.S. Vennala, Board of Secondary Education, Kerala; secured 85%
2008 10th from Campion School, Edappilly, CBSE, Kerala; secured 78%
A C A D E M I C A C H I E V E M E N T
 Received CSS Scholarship in Degree from Devaswom Board College, Thalayolaparambu from 2010 to 2013
I T S K I L L S
 MS Office (PowerPoint, Excel & Word) and basics of Tally
P R E S E N T A T I O N S
 Presented papers on the topics ‘Licencing of Banks’ & ‘Green HRM’ during evening presentations and conducted a
Business Quiz in DCSMAT Vagamon
E X T R A C U R R I C U L A R A C T I V I T I E S
 Won English Essay Writing Competition during 12th class & participated in Sub-district Level Essay Writing Competition
 Actively participated in Sneham Study Circle-Sarghavedhi (Cochin)
 Played a key role in releasing a Music Album during college
 Participated and won 1st position in Team Painting & Theme Show at the College Youth Festival
 Worked as the Registration Co-ordinator for the National Level Management Fest ‘Luminance’
 Gained accolades in Marketing Game at IMT Alapuzha and participated in a Finance Game at Management Fest
P E R S O N A L D E T A I L S
Date of Birth: 29th August 1992
Address: Anugraha (H), Kudilingal, Pisharikovil Road, Eroor P.O., Tripunithura, Ernakulam-682306, Kerala
Languages Known: English, Malayalam and Tamil