2. CONTENTS
Introduction
Internet Of Things (IOT)
IOB
loB in Business
Use Case of loB
Benefits of loB
Market products more Effectively to customers
Improve the user/customer experience
Access to consumer lifestyle information
Improving SEO
Risk Element
5. Internet Of Things
(IOT)
"The internet of things (IOT)
describes the network of physical
Objects - "things" or Objects- That
are embedded with sensor, software
and other Technologies for the
purpose of connecting and
exchanging data with other devises
and Systems over Internet."
6. IOB
The number of Internet of Things (IoT) devices
has doubled over the past five year.
The collection of usage data and data by these
loT devices provides valuable information about
users' behavior, interests and preferences.
Thus the Internet of behavior (loB) was born.
7. IOB
loB: " Collection of huge set of
data to drive behave“
loB is the Extension of IoT.
The data and Information from
loT devices leads to Knowledge
and wisdom.
8. loB in Business
The data and Information collected by the
lot devices are used for generating
Knowledge and Wisdom about users'
behavior, interests and preference and
promote new products and marketing
strategies from a human Psychology
perspective is loB.
9. Use Case of loB
Social credit Score System in China based in
face recognition.
Each entry is given a social credit score,
with rewards for those who have a high
rating and punishments for those with low
Scores.
So based on the Score of the people, they
are given government facilities.
10. loB
According to Gartner, a global research
firm, by 2025 50% of world population will
have their behavior track through loB.
Also by 2030 more than 65% of world
population will have their behavior tracked.
These Knowledge/data will be used by
private and government for different
marketing purposes.
loB becomes key of sales and marketing.
11. Benefits of loB
Markets products more
effectively to customers.
Improves the user/customers
experience.
Access to consumer lifestyle
information.
Improving SEO.
12. Brings Organic Search Traffic to your Website.
Generates Leads Cost-Effectively.
Increases Brand Awareness.
Gets You Ahead of the Competition.
Optimizes Your Website for Mobile Users.
Builds Trust.
SEO Benefit
13. Market products more
Effectively to customers
lot creates a lot of data and
information and when these data are
converted into knowledge and wisdom
its, easy to identify all the platform
the customer interacts with and we
get a detailed information about the
customer.
More effectively we can implement the
marketing strategies to these
customers.
Ex:- Uber
14.
15. Improve the
user/customer
experience
Improving their products, by
organization based on the detaied
information collected about the
customer and thus improving the
user experience.
When the product is improved it
satisfies the users concerns and
expectations.
16. Access to consumer
lifestyle information
Our lifestyle is completely
tracked with loT devices.
E.g: Coffee Machine
17. Improving SEO
SEO is Search Engine Optimization,
practice of increasing the quantity
and quality of traffic to your website
through organic search engine
results.
With the introduction of loB, an
improved version of SEO, Search
Experience Optimization (SXO) is
developed.
System understand the intent.