1. Branding in Management
By Abhishek Pachal, Roll
45

2. What is brand?
 “A name, term, sign, symbol, or design or a
combination of these, intended to identify the
goods or services of one seller or group of
sellers and to differentiate them from the
competition”

3. Types of brands
 There are many types of brands like
 Individual Brands
 Service brands
 Organization Brands
 Personal Brands
 Group Brands
 Event brands
 Geographic Place Brands
 Private Level Brands
 Media Brands
 E-brands

4. Individual Branding

5. Family Branding

6. Criteria for selection of a good
brand name
 Is easy to pronounce
 Is easy to Recognize & Remember
 Is short, distinctive & Unique
 Describe the product use & Benefits
 Has a positive Connection
 Reinforces Product Images
 Is Legally Protectable

7. Advantage and Disadvantage of
Branding
 Advantages
 Penetrate a new
category under an
established brand
name
 Preexisting loyal
customers that could
be interested in trying
a new product from a
loved brand.
 Boosts brand images
 Less costs involved in
marketing efforts
 Disadvantages
 Risk of over extending
brand in an unrelated
market
 A new product could
negatively impact
brand
 The failure rate is high
 Not satisfying
customer needs with
new product leading
low sale volume