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Iphone presentation

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Iphone presentation

  1. 1. IPhone 6 Plus Unit 30 Presentation By Chelsie Brandrick
  2. 2. What Product Did You Choose & Why? • Iphone 6 plus • Easily accessible • Common product
  3. 3. What are it’s unique selling points? • Respected and reliable brand • Large variety of applications • Larger screen • More powerful processor • Bigger variety of colours • Better camera quality
  4. 4. History of the product • Apple lost market shares so released a new ‘Bigger and Better’ IPhone to keep their brand alive. • 8th IPhone Apple released • Available to buy from September 19 2014 • Sold over 10 million units in it’s opening weekend.
  5. 5. Target Audience • Apple doesn’t target markets, they target people. • Apple’s brand appeals to everyone • Reliable product • Has something for everyone. • High fashionable
  6. 6. Competitors • Samsung – Similar products • Sony – Waterproof and cheaper • Microsoft – Look similar and can connect on multiple platforms.
  7. 7. Overview of the previous campaign • https://www.youtube.com/watch?v=RS5 mzvqWM-c • Showcases the products visual qualities, and physical appearance.
  8. 8. Our Advert • Showcase the products best points. • Show what the product can do and how it’ll make your life easier. • Feature a variety of people and locations. • Demonstrate that the IPhone can be used by everyone, everywhere.
  9. 9. Mindmap
  10. 10. Storyboard
  11. 11. Conclusion • Common product, that’s easily assessable. • It’s many unique selling points make it better than it’s competitors. • My ad will feature it’s internal applications as well as it’s external appearance.
  12. 12. Bibliography • https://www.youtube.com/watch?v=RS5mzvq WM-c • https://en.wikipedia.org/wiki/IPhone_6#Timel ine_of_models

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