A cooked food delivery - An Android App Idea

2. Overview
 Prime Goals
 Course of Action
 Company overview
o Market
o Target Customers
o Income
o Implimentation
 Disclaimer

3. Prime Goals
To meet the food requirement of
people

4. Course of Action
 To deliver the cooked food from restaurant to customer
inclusion of basic food packeted products namely ice-cream,
mineral water, snacks, etc.
 A customer will give order on app by chosing any hotel in the
city.
 That particular hotel will be notified by person incharge.
 Delivery boy takes order from hotel and delivers to the
customer.

5. Company
Overview

6. Market
 Potential Customers
 Competitors
 Collaborators
 Capital Need

7. Customers
 College students
 Family people somedays
 Physically handicapped
 Unmarried persons

8. Competitors
 Dominos, PizzaHut, etc.
 Local distributors (on-call order)

9. Collaborators
 Hotels and restaurants
 Suppliers
 Channel members
 Communication partners

10. Capital Need
 A centre for official, management and order
related purposes.
 Delivery system

11. Target Customers
College and school students and everyone
who lives alone

12. Income
 As the company would be in collaboration with
hotels and restaurants so they will provide a fixed
discount on all the items and dishes sold by the
app. So revenue is generated by this difference
only.
 Delivery charge will be taken from the customers
will be utilised for the maintenance of the delivery
system

13. Implementation
App
Person incharge of the city
hotels
delivery
Money managing unit
• Takes an order
• Connet to the hotels
• Prepare food
• Delivers the food and collects money
• Collects money from delivery system
and pays its share to the hotels

14. Thank you!

15. Disclaimer
Created by Abhay Rathore, NIT Raipur during
Marketing Internship by Prof. Sameer Mathur,
IIM Lucknow