2. What is the problem?
“Right Now, there’s a lack of a go to medicine and other health care
related products delivery service available round the clock for a
certain group of people who can’t always afford to go out to the
medicine store to purchase their required medicines.’’
3. Solution : Oshudhwala!
• Oshudhwala, is a door to door medicine delivery service that can be
availed through an interactive web-app.
• We don’t have an inventory, we would affiliate with the local
pharmacy stores forming a big chain of access to medicine round the
clock.
• Our service doesn’t stop at just delivering the product, we will be
communicating with the users beyond that.
• One of our USP’s are the in-app push notification reminders for users
that reminds them of their time to take the required dose.
4. User Groups
• Target Group – The vast majority of net users from Dhaka.
• Age Group – 18 and above
*All the while, our aim would be to also provide solutions for non-
internet users to avail our service.
5. Service Provided
• Delivering medicine to doorsteps 24/7.
• In order to provide such service, we will ensure affiliation with
pharmacy stores that are open all the time, for example, the stores in
hospital.
• We will ensure post-purchase service as well, which is also our USP,
that is in-app push notification for subscribed users who will upload
their prescription in our application.
6. Future Service Extension Model
• Doctors Panel - Doctors will be tagged with the app as well, allowing
them to prescribe medicines directly to our users
• Option to open subaccounts – An user can open another account for
kin. With that subaccount, you can send medicine to your loved ones
while you are away from them
8. Financial Transaction
• The users can pay for the medicines through different payment
methods –
- Cash on Delivery
- bKash
- Visa Card
9. Projected Revenue Model
• We plan to develop the app for 6 months and then hit the market.
• Whilst the app is in the last phase of beta, we would be operating in
two medium sized area in Dhaka.
• Development cost for 6 months – 20,00,000 BDT ( Cost Component –
HR, Logistics, Utility, Transport, Refreshment etc)
• Breakeven Time - 1 year ( First Six Months for Development, Last Six
Months for Post Product Launch)
• Revenue Components – Commission, Delivery Charge.
• In order to reach the monthly breakeven of 3.5 lakhs, it is needed to
process atleast 116 orders per day.
10. Team Strength
• Balance is one of the strongest aspects of our team.
• As the team is currently run by two developers, one ui designers, and
one with business background, we feel the skills complimented by our
dedication is precisely what we hoped for all along.
