connecting with today's drivers

1. Technology Breakout: Connecting With
Today’s Drivers Through Technology
John Elliott
CEO, Load One LLC

2. #CCJSymp
Founded in 2003
Headquartered in Detroit, Michigan
One of the 5 largest expedite carriers in U.S.
Multiple expedited service verticals
375 power units, 435 drivers
Annualized growth rate of 22%
Strong core emphasis on technology

3. The Connected Driver
2013
Atlas Van Lines
Survey
#CCJSymp
66% have smartphones
75% check email daily
84% access internet daily
56% check social media daily
Other surveys report that over 90% of todays drivers carry
a smartphone, tablet, laptop computer or multiple
devices.

4. #CCJSymp
The Trend Is Clear

5. #CCJSymp
The Trend Is Clear

6. #CCJSymp
Why Connect?
Recruiting
Retention
Training
Educate & Inform
Brand Image
Sales & Marketing

7. Recruiting & Technology
#CCJSymp
Recruiting
websites
Forums
Company
website
Blogs
Social
Media

8. Recruiting Websites
#CCJSymp
The magazine of today
Tracking
Keep jobs current
Big exposure
Limited information

9. #CCJSymp
Driver Forums
Real time communication
Labor intensive
Cheerleaders
Haters
Don’t recruit!!!!

10. Company Websites
#CCJSymp
Low cost
Mobile friendly
Online application
E-signature
Other forms & information

11. #CCJSymp
Blogs
Little to no cost
Company blogger
Drivers & Owner
Operators

12. #CCJSymp
Social Media
Feel for a companies culture
Living document vs static
Dealing with the bad
Staying on top of it
Mobile apps & 3rd party help

13. Training - Orientation
• Customization
• Documentation
• Video
• Tests
• Reduces time &
cost
• In cab information
Orientation
with web
tools
#CCJSymp

14. #CCJSymp
Safety Training
•Web based (Infinit-i)
• In-cab
• online
• Video
• Tests
• Documentation
• Real time as needed
• Reduces time & cost
Web
based
safety
training

15. #CCJSymp
Retention
Custom
internal page
Reward
categories
Drives
engagement
Video training
embedded
Results!
Contests

16. Online Driver Surveys
#CCJSymp
Drivers feel valued
Web & mobile
Annual & periodic
Use the data!
Tool for management

17. Improve driver experience
#CCJSymp
In-cab technology
• Navigation
• E-logs
• Two way communication
• Document scanning
• Internet access
• Automatic transmissions
• Safety technology
• Reduce down time
Driver Portal
• Documents
• Ability to submit documents
• Settlement Information
• Fleet management for owners

18. Questions, comments and
discussion?
John Elliott
CEO, Load One LLC