History, introduction, need want demand, segmentation, types of product, positioning map, article, and CSR of tetrapak

1. Resource Person:-
Miss Khadijah Saeed
Group Members:-
Aakif Nadeem (15026020195)
Usama Maqsood (15026020178)
Muhammmad Ayoub (15026020186)
Final Presentation

2. Introduction:-
 TETRA PAK IS A SWEDISH COMPANY.
 IT IS A MULTINATIONAL FOOD PACKAGING AND PROCESSING
COMPANY.
 THIS COMPANY DEALS WITH BUSINESS TO BUSINESS.
 TETRA PAK OFFER OTHER COMPANIES LIQUID FOOD
PACKAGING SOLUTION, PACKAGING SOLUTION,
PROCESSING SOLUTIONS FOR DAIRY PRODUCTS AND
FILLINGS MACHINES.
 IT IS WORKING IN 107 COUNTRIES ALL OVER THE WORLD.

3. History:-
 STARTED IN 1943 IN SWEDEN & FIRST PRODUCT LAUNCH
WAS MILK.
 1946 THE FIRST TETRA PAK MODEL TO DEMONSTRATE
DR.RUBEN RAUSING’S IDEA.
 IN PAKISTAN IT IS INTRODUCED IN 1982, TETRA PAK
PAKISTAN LTD IS A JOINT VENTURE OF PACKAGES LIMITED
AND TETRA LAVAL INTERNATIONAL, THE WORLD’S LEADING
LIQUID FOOD PACKAGING COMPANY.
1952 IN SEPTEMBER, THE FIRST TETRA PAK MACHINE FOR
TETRAHEDRON-SHAPED WAS INTRODUCED.

4. NEEDS:-
 THE BASIC NEEDS OF THE COMPANY IS GOOD AND SECURE PACKING AND GOOD PRESERVATION.
 THE PACKING SHOULD NOT CONTAIN ANY HARM FULL MATERIAL OR ANY CHEMICAL WHICH
CHANGES THE TASTE OF LIQUID OR FULLY DESTROY THE LIQUID.
 THEIR SUBSTAIN PRODUCTS ARE ALSO RENEWABLE WHICH IS VERY SECURE AND SAFE FOR THE
ENVIRONMENT.
 COMPANY NEEDS THE MACHINE WHOSE FILLING PROCESS IS FULLY SECURE AND COULD
PRESERVE THE LIQUID.
WANTS:-
 THE BASIC WANT OF THE COMPANY IS THE PACKING WHICH HAS LOT OF BENEFITS, LIKE SECURE PACKAGING,
HELP FULL IN PRESERVATION OF LIQUID PRODUCTS.
 THE COMPANIES WANT SUCH A MACHINE WHICH IS MADE UP OF GOOD MATERIALS, LATEST TECHNOLOGY IS USED
IN IT AND THE PRESERVATION IS FULLY SECURE WHICH CONTAIN NO CHEMICALS IN IT.
 HOW TETRA PAK DO PRESERVATION OF MILK.
DEMANDS:-
 EVERY COMPANY KNOWS THAT TETRA PAK HAVE SECURE AND WELL-ARRANGED PLAN FOR PACKING THEIR GOODS.
 FILLING MACHINES THEY ARE PROVIDING ARE FREE FROM ANY CHEMICAL WHICH COULD BE UNSAFE OR HARMFUL
FOR THEIR LIQUID PRODUCTS.
 THAT TETRA PAK IS WORKING IN THE MARKET FOR ALMOST 60 YEARS
 TETRA PAK HAVE VERY LESS COMPETITORS.

5. SEGMENTATION
1) GEOGRAPHIC:-
 Tetra Pak deliver around 89 billion units of different types of packaging to
more than 165 countries.
 They have experience in packaging almost every type of product, in almost
every climate and in almost all conditions.

6. 2) DEMOGRAPHIC:-
 TETRA PAK IS SPECIALLY TARGETING THE CHILDREN, AS
THEY ARE VERY MUCH INTERESTED IN JUICES.
 DAIRY PRODUCERS ARE OFFERING PRODUCTS THAT
TARGET THOSE 35+ WHO ARE INTERESTED IN TAKING
PREVENTATIVE HEALTH MEASURES AS THEY AGE.
 TETRA PAK DELIVERS OUT NEW PACKING OF DIFFERENT
JUICE WITH THE LABEL OF DIFFERENT CARTOONS ON
THEIR FRONT THIS INCREASES THE INTERESTS OF
CHILDREN IN JUICES AND PACKED MILK.

7. 3) BEHAVIORAL:-
 THE INITIATIVE SAVE FOOD AIMS AT
ENCOURAGING THE DIALOGUE ON FOOD
LOSSES BETWEEN INDUSTRY, RESEARCH,
POLITICS AND CIVIL SOCIETY.
 WORLD SCHOOL MILK DAY IS CELEBRATED ON
THE LAST WEDNESDAY IN SEPTEMBER.
COUNTRIES AROUND THE WORLD CELEBRATE
WORLD SCHOOL MILK DAY TO CELEBRATE THE
HEALTH BENEFITS OF SCHOOL MILK
PROGRAMS.

8. 4) PSYCHOGRAPHIC:-
 TETRA PAK COMPANY GIVE SPECIAL FOCUS ON THE MATERIALS OF
THE PACKING BECAUSE OF THE HEALTH OF THEIR CUSTOMERS.
 THE NUTRIENT USE FORTIFICATION ARE ZINC, IRON, VITAMIN A, C AND
E, SELENIUM AND COPPER FOR THEIR ANTI-OXIDANT.

9. TYPES OF PRODUCTS:
 CORE:-
• MAKE FOOD SAFE AND AVAILABLE, EVERYWHERE.
• FOOD IS USED AFTER A LONG TIME.
 ACTUAL:-
 PRESERVATION OF LIQUID FOODS
 SELL PACKING MACHINE.
 PROVIDES SERVICES
 AUGMENTED:-
 PROVIDES SERVICES
 PROVIDES MAINTENANCE
 PARTS OF MACHINE
 EXPERT ENGINEERS
 FEATURE UPGRADING SERVICE

10. CLASSIFICATION OF
BRAND:
• CONVENIENCE GOODS
IT IS NOT CONVENIENCE GOODS.
BECAUSE IT IS B2B.
• SHOPPING GOODS
IT IS NOT SHOPPING GOODS.
• SPECIALTY GOODS
SPECIALTY PRODUCTS INCLUDES EXTREMELY BRANDED PRODUCTS AND IN
THIS TYPE OF PRODUCTS, CUSTOMERS HAVE DEEP DESIRE TO BUY IT
• UNSOUGHT GOODS
IT IS ALSO NOT UNSOUGHT GOODS.

11. POSITIONING MAP:-

12. Word of Mouth Marketing:-
 TETRA PAK HAS TAKEN A LOT OF STEPS TO MAKE THE QUALITY
OF PACKING BETTER, SO THAT PEOPLE CAN REMAIN HEALTHY.
 TETRA PAK IS NOW DOING PACKING MORE GOOD WITH MORE
PROTECTIVE LAYERS.
 IT HAS DISCOVERED SEVEN PROTECTIVE LAYERS OF PACKING
OF DIFFERENT THINGS LIKE MILK, JUICES AND OTHER FOODS.
 SIX LAYERS OF PAPER (24%), POLYETHYLENE (70%), AND
ALUMINUM FOIL (6%).
 . THE OVERALL GOAL OF TETRA PAK IS TO PROVIDE THE SAFE,
HEALTHY AND NUTRITIOUS FOOD AND TO SATISFY THE
CONSUMERS.

13. ARTICLE OF TETRA PAK:-
 TITLE OF NEWS:-
TETRA PAK SIGNS PARIS PLEDGE FOR ACTION AT COP21.
 SUMMARY:-

14. Ethical Marketing/Corporate Social Responsibility:-
 AT TETRA PAK, OUR TARGET AND OUR PROMISE TO OUR
BRAND IS: PROTECTS WHAT’S GOOD. IT MEANS
PROTECTING AND KEEP SAFE OUR FOOD.
 THE TARGET OF TETRA PAK IS TO CREATE THE
AWARENESS AND BENEFITS OF UHT MILK AMONG
CUSTOMERS LIVING IN BANGLADESH .
 OUR VISION AND OUR MOST IMPORTANT GOAL IS TO
MAKE THE FOOD VERY SAFE AND NUTRITIOUS.
 OUR MOST SIGNIFICANT AND MOST IMPORTANT STEP IS
TO MAKE THE FOOD MORE PROTECTIVE AND MORE
HEALTHFUL.

15. THANK YOU