Leveraging APIs and Electronic Signatures to Accelerate Customer Onboarding Maurizio Garzelli, Chief Technology Advisor at APIIDA

1. LEVERAGING APIS AND ELECTRONIC SIGNATURES TO
ACCELERATE CUSTOMER ONBOARDING
APIdays London, 13 November 2019
Marilena Müller, Product Manager

2. APIIDA AT A GLANCE
© APIIDA AG 20192
WHO WE ARE
Experts for
API Management and
Authentication in EMEA.
50+ Employees
HQ near Frankfurt,
Germany
WHAT WE BELIEVE
The benefits of a modern
workplace and high security
can be combined.
Digitization not for its own
sake, but as the basis of a
simpler way of working.

3. PROBLEMS WITH CUSTOMER ONBOARDING
© APIIDA AG 20193
 Special requirements in the financial sector
 KYC
 Often legally binding signatures are mandatory
(e.g ordering a credit card)
 Result: Procedures are
 cumbersome
 take a long time to complete
 require printing, physically signing and sending in of
contracts
 Conversion rates are mediocre at best

4. SIMPLIFYING CUSTOMER ONBOARDING
© APIIDA AG 20194
 Digital signature of contract
 No paperwork needed
 Closing the last analog gap
 Make use of existing verified identities
 Leveraging trusted and proven APIs
 Immediate start of customer relationship
 Boosting conversion rates

5. THE CHALLENGES WE‘RE FACING
© APIIDA AG 20195
 eIDAS regulation on identification (Article 24)
 “by the physical presence of the natural person […]”
 “remotely, using electronic identification means, for
which [...] a physical presence of the natural person
[…] was ensured”
 “by using other identification methods recognised at
national level which provide equivalent assurance
[…]”
 “by means of a certificate of a qualified electronic
signature or of a qualified electronic seal […]”
 Verified identity needed
 Face to face identification required

6. Point Of Sale
 Only easy if customer equals signee
 Media disruption (paper receipt)
 Customer bound to opening hours
Video Identification
eID / ID card
© APIIDA AG 20196
IDENTIFICATION METHODS
 Insufficient bandwith = bad video quality
 Not usable in public space
 High costs per process (~15€)
 Android 5.0 / iOS13 needed (NFC reader)
 PIN not activated or misplaced
 Activation costs time and money

7. HOW TO DEAL WITH IT
© APIIDA AG 20197
 Bank identification
 Trusted
 Has been established face-to-face
 PIN / login frequently used (well known)
 Compliant with the Money Laundering Act
 Bank already knows the customer
 Use of the services of other identity providers
 Responsibility in the hands of others

8. QTSP
OUR VISION
SIGNATURE MARKETPLACE
 Qualified
 Advanced
 Seals
 Timestamps
FinTech / SigTech
App
Business Connector
Identity Provider
/ Broker
BankingInsurance HR / Legal Public / Government
Digital Ecosystems
Standard API
© APIIDA AG 2019

9. EXAMPLE
How Klarna leveraged existing APIs to create a simple, fast and
convenient onboarding experience for their credit card offering.
© APIIDA AG 20199

10. ORDER CREDIT CARD
WITH KLARNA
"Yes, I want the card"

11. ORDER CREDIT CARD
WITH KLARNA
Design selection

12. ORDER CREDIT CARD
WITH KLARNA
Enter address

13. ORDER CREDIT CARD
WITH KLARNA
Accept Ts & Cs

14. ORDER CREDIT CARD
WITH KLARNA
Accept Ts & Cs

15. ORDER CREDIT CARD
WITH KLARNA
Selection of bank institute

16. ORDER CREDIT CARD
WITH KLARNA
Enter account details

17. ORDER CREDIT CARD
WITH KLARNA
Enter account details

18. ORDER CREDIT CARD
WITH KLARNA
Confirm One Time PW

19. ORDER CREDIT CARD
WITH KLARNA
Connection to the bank …

20. ORDER CREDIT CARD
WITH KLARNA
"Successful identified!"

21. ORDER CREDIT CARD
WITH KLARNA
Sign contract

22. ORDER CREDIT CARD
WITH KLARNA
Confirm signature (OTP)

23. ORDER CREDIT CARD
WITH KLARNA
Confirm signature (OTP)

24. ORDER CREDIT CARD
WITH KLARNA
Confirm signature (OTP)

25. ORDER CREDIT CARD
WITH KLARNA
Confirm signature (OTP)

26. ORDER CREDIT CARD
WITH KLARNA
Thanks – all done!

27. INTERFACE WITH INDEPENDENT IDP IN WEB OF TRUST
© APIIDA AG 201927
IdP (e.g. bank)
Registration authority
Registration at bank and
signature approval
Confirmed identity
Signature Request
(Confirmed identity +
expression of will)
1:1:1
Token based OAuth2 protocol
Base: ETSI TS 119 432
Download signature identity data
for storage (optional)
Signature
App

28. WE WOULD LOVE TO TALK!
Join us at the Partners Village.

29. APIIDA AG
Company Headquarters: Gross-Bieberau, Darmstadt District Court HRB 96368, Sales tax ID number DE282210791
Executive Board: Stefan Schaffner (Chairman), Markus Müller
Chairman of the Supervisory Board: Dr. Gunter Küchler
T:
M:
E:
W:
linkedin.com/company/apiida
xing.com/companies/apiidaag
@APIIDA_AG
www.apiida.com
+49 6162 8004 50
Product Manager
Marilena Müller
marilena.mueller@apiida.com
+49 152 2153 4870