apidays LIVE New York 2021 - API-driven Regulations for Finance, Insurance, and Healthcare July 28 & 29, 2021 Monetizing on Data-led customer actions in the API economy Anna Gong CEO & Founder at Perx Technologies

1. Engagement Redefined.
Platform
Marketing
Lifestyle
Monetizing
on data-led
customer actions in the
API Economy

2. Today’s Flow
Evolutionof CX Led by Data& poweredby APIs Monetizingon
API-ledcustomer data
Theproofof
the pudding

3. Evolving from
Transient& TransactionaltoMeaningful Relationships
DATA DRIVENMOBILE-
FIRSTERA powered by
APIs
2000s 2010s 2016+
1980s 90s
&
LoyaltySolutionsRun Likean ERP by
Finance& Ops
AdTech/DMPs/VanityMetricsand
Coalitions
UnengagingDigitalLoyalty
Programs & CDPs
LifestyleSuper Apps
& Marketplaces

4. All Trendspointto
Consumer Data

5. Mobile-First,FinTechs
&Super Apps
Creatingextremecompetitionacrossindustries.
Banks
Retailers
SuperApps
E-commerce
Insurers
Telcos
2.7 B
Vyingfor
Customerdata
&e-wallets

6. Banks
Retailers Digital
Natives
E-commerce
Telcos
Acquisition>Activation> Engagement> Retention> Growth> CLV
POS CRM
ERP

7. Data driven Decisioningled by APIs
Enabling
InstantGratification
Analyzing
In-appTransactions
Integrating
MarTechStack
MeasuringJourney
Milestones
Enhancing
CustomerExperience
Understanding
CustomerTouchpoints
Measuring
Brand-Customer
Interactions

8. Innovatingbeyondyourcore&
Monetize on Consumer Data

9. Amazon
spent
years tobuild
the technology backbone that
powers their present-day
marketplace
15 It now takes
daystostandup an
M-Commerce
Ecosystem.
30
Powered by
RESTful APIs
Thanks
toAPIs
powered by
via
in-appDynamic
Engagements
Marketplace
poweredby
Travel
Retail
F&B
Utilities
Banking
Cinema
Wellness
Telco
Bank
Retail
Insurer E-Com
Promote,
Cross-sell &
Upsell
Products &
Services
Enterprise
Core
Shopping

10. The Proof of thePudding

11. In Response to the Super App Phenomenon Powered by
RESTful APIs
Stoodupa digital shopfrontfor
2100+
Brands
resulting
in over
67M
In-appcustomer interactions
each month
LargestTelco in
Malaysia

12. CustomerAcquisition
Increasedby 11%
CustomerRetention
Improved by6%
MonthlyActiveUsers
Increased by 27%
NetPromoterScore
Improved by7 points
#ofrewards
issued since launch
1 Million
andcounting
+
LeadingSEATelco+Perx
Powered by
RESTful APIs

13. Drove transactions Worth
US$
258M
in 2019
US$
34M
First 60 days of 2020
&
7th Largest Global Bank + Perx
drove over
500k
Customer actions
Powered by Perx’s Dynamic
Mobile-first Engagements
acquired
225%
Unique customers
Powered by
RESTful APIs

14. 1.1M
Total
Customer
Actions
25x
Telco’s
Return On
Investment
670k+
Customer
Actions that
Drove
Revenue
Total
Revenue
Addition
Leadin
g
Telco
in
Philippine
s
USD
From just
1.3M
In 100
days
Campaigns
four
Imagine
Revenue Additions
when you Gamify
All your
Customer
Engagements
NOW
THIS
Powered by
RESTful
APIs

15. Seamless
Integration
Made possible by
Our API based Architecture
Instantly
Rewarding
Actions
Real-
time
Customer
Data
Measure ROI
for every
Engagement

16. API + Perx Lifestyle Marketing
Platform
Hyper-
personalizati
on
Rewarding
customer
actions
Dynamic
customer
engagement
Gamified
multi-point
journeys
Allows
& Super
charges Acquisition > Activation > Engagement > Retention > Growth >
CLV
Real-time
last-mile
engagements
Measure ROI
for every
Engagement
Enables
Shift
from MAU
to MEU
Seamless
Integration
w core systems

17. Now, lets look at something cool
Our APIs in
Action

18. API + Perx Lifestyle Marketing
Platform
Super
charges Acquisition > Activation > Engagement > Retention > Growth >
CLV
1 gamified campaign
10,000 rewards
750,000 target audience
Set to run for 24 hours
BUT, ended in 5 mins
2000
requests
per
second

20. Q & A

21. Lifestyle
Marketing
EngagementRedefined.