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DX & Digital Performance Platform
critical enablers for Digital Transformation
Janusz Dąbrowski, Dynatrace
Predator?
Or prey?
New
experiences
change our
expectations
and impact our
future value
perceptions.
Experiences must deliver desired outcomes to
create value
Outcomes
Shape value
perception
Shape
expectations
Experiences
Confidential, Dynatrace LLC
Every company is transforming
Disruption expected across all industries
Source: “The State Of Digital Business, 2015 To 2020” Forrester report
19%
have the right
tech.
Source: “The State Of Digital Business, 2015 To 2020” Forrester report
16%
have the right
people and skills
to execute.
Source: “The State Of Digital Business, 2015 To 2020” Forrester report
14%
have the right
processes.
Source: “The State Of Digital Business, 2015 To 2020” Forrester report
11
“10 years ago inside GE, we would say software
is just not our business.
Now I think it's maybe one of the most
importa...
We see ourselves as a
technology company
with a banking license
“
”
Michael Corbat
CEO of Citi
13
creating value for customers
Old New
Digital prey Digital predator
I&O measures - what’s New and Different?
Traditional business Digital business
Customer Experience Measures how app compon...
A customer-value-oriented strategy pays dividends
Something Interesting is Happening…
this is not only about cultural change
2005 Mobile Phone market share
Not only Mobile Phone market entirely disrupted after 10 years...
IDC Worldwide Quarterly Mobile Phone Tracker, April 27, ...
Confidential, Dynatrace, LLC
Goal: Becoming a software defined business
$108m
$400m
$2bn
est.
2013 2014 2015
Source: “Crea...
S&P 500 Churn
There are two sides to the DX story
New sources
of value
New
expectations
Organizations must combine DCX and DOX …
Source: Forrester: March 2015 “Digital Predator Or Prey”
Digital Prey
Digital
Ope...
24
Performance affects conversion
› How T-Mobile mastered digital performance to boost ROI - 2015 DynatraceREPORT
25
Are all pages equally affected ?
› How T-Mobile mastered digital performance to boost ROI - 2015 DynatraceREPORT
Effective business metrics
monitoring by I&O
• T-Mobile US on the way to
digital performance mastery
– prioritized perform...
Performance
Scalability
Time to Market
Service Quality
Real-time
Experience
&
Behavior
Analitycs
Conversion
Abandons
Brand...
Complete user’s perspectiveComplete user’s perspective
User Action
Response Time
Errors & Crashes Zachowanie Otoczenie uży...
Confidential, Dynatrace LLC
Biznes
2 min. 30 sec. 7 min.
10
sec
… …
Customer service in sales process
1. Search and
enter ...
Biznes. Front-end CRM – sales process
Application Performance Monitoring
2000-2010
Application Components Monitoring
• Focus on Health and availability
• Data s...
Application Performance Management
2010-2015
20x faster problem resolution
10x release acceleration
Application Monitoring...
Digital Performance Management
2015+
Digital Visibility
• Anticipate and prevent Issues
• Correlate Business & Performance...
The Digital Performance
Platform
Makes real-time information about digital
services, and their users, visible
and actionab...
What we believe
• It starts and ends with the customer experience- not the app
• It’s about preventing problems, not just ...
More about metrics we provide...
Performance management for the digital customer age
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Atmosphere 2016 - Janusz Dabrowski - DX & Digital Performance Platform - critical enablers for Digital Transformation

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According to Forrester's survey the IT & Business decision-makers clearly ranked the customer experience as most important area in company’s digital strategy.
Enhancing the quality, performance, and functionality of customer-facing digital offerings rose to the top, not only when we looked at cumulative first, second, and third rankings,but also when we looked at which strategies garnered the most first-priority designations.
Digital era has come and focusing on DX really pays-off.
+30 slides for 30 min journey to have closer look in the latest changes in the APM and Digital Performance Platforms - as critical enablers for company's digital transformation.

Published in: Technology
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Atmosphere 2016 - Janusz Dabrowski - DX & Digital Performance Platform - critical enablers for Digital Transformation

  1. 1. DX & Digital Performance Platform critical enablers for Digital Transformation Janusz Dąbrowski, Dynatrace
  2. 2. Predator?
  3. 3. Or prey?
  4. 4. New experiences change our expectations and impact our future value perceptions.
  5. 5. Experiences must deliver desired outcomes to create value Outcomes Shape value perception Shape expectations Experiences
  6. 6. Confidential, Dynatrace LLC Every company is transforming
  7. 7. Disruption expected across all industries Source: “The State Of Digital Business, 2015 To 2020” Forrester report
  8. 8. 19% have the right tech. Source: “The State Of Digital Business, 2015 To 2020” Forrester report
  9. 9. 16% have the right people and skills to execute. Source: “The State Of Digital Business, 2015 To 2020” Forrester report
  10. 10. 14% have the right processes. Source: “The State Of Digital Business, 2015 To 2020” Forrester report
  11. 11. 11 “10 years ago inside GE, we would say software is just not our business. Now I think it's maybe one of the most important themes around the company… I'm now going back to school on software and analytics” Jeffrey Immelt, CEO General Electric
  12. 12. We see ourselves as a technology company with a banking license “ ” Michael Corbat CEO of Citi
  13. 13. 13 creating value for customers Old New Digital prey Digital predator
  14. 14. I&O measures - what’s New and Different? Traditional business Digital business Customer Experience Measures how app components perform Measures how app value is perceived by customers Delivery Chain Finds problems once they impact customer experience Solves problems before they impact customer Delivery Cycle Trying to react to changes in customer expectations Delivers quality app in anticipation of changing customer experience Confidential, Dynatrace LLC
  15. 15. A customer-value-oriented strategy pays dividends
  16. 16. Something Interesting is Happening…
  17. 17. this is not only about cultural change
  18. 18. 2005 Mobile Phone market share
  19. 19. Not only Mobile Phone market entirely disrupted after 10 years... IDC Worldwide Quarterly Mobile Phone Tracker, April 27, 2016.
  20. 20. Confidential, Dynatrace, LLC Goal: Becoming a software defined business $108m $400m $2bn est. 2013 2014 2015 Source: “Creative destruction in the S&P500 index,” Jan 2014; "Uber Expands Funding Round as Revenue Growth Acceleratesm," Wall Street Journal, Feb 2015. See more discussion in “The Three Horsemen of the Digital Apocalypse Considered.” 52% of G500 since 2000 GONE Uber rumored net revenue
  21. 21. S&P 500 Churn
  22. 22. There are two sides to the DX story New sources of value New expectations
  23. 23. Organizations must combine DCX and DOX … Source: Forrester: March 2015 “Digital Predator Or Prey” Digital Prey Digital Operators Digital Predator Digital Connectors
  24. 24. 24 Performance affects conversion › How T-Mobile mastered digital performance to boost ROI - 2015 DynatraceREPORT
  25. 25. 25 Are all pages equally affected ? › How T-Mobile mastered digital performance to boost ROI - 2015 DynatraceREPORT
  26. 26. Effective business metrics monitoring by I&O • T-Mobile US on the way to digital performance mastery – prioritized performance optimization plan by correlating web analytics data with deep performance insight into real user experience across each step in visitors’ online journey. – Knowing complete journey is the key ! › How T-Mobile mastered digital performance to boost ROI - 2015 DynatraceREPORT
  27. 27. Performance Scalability Time to Market Service Quality Real-time Experience & Behavior Analitycs Conversion Abandons Brand DevOps Biznes Digital Performance Platform
  28. 28. Complete user’s perspectiveComplete user’s perspective User Action Response Time Errors & Crashes Zachowanie Otoczenie użytkownika (System/Przeglądarkę/Sieć/Oddział) User Experience Index
  29. 29. Confidential, Dynatrace LLC Biznes 2 min. 30 sec. 7 min. 10 sec … … Customer service in sales process 1. Search and enter data 2. Confirm 3. Product configuration 4. Print out % % %
  30. 30. Biznes. Front-end CRM – sales process
  31. 31. Application Performance Monitoring 2000-2010 Application Components Monitoring • Focus on Health and availability • Data sampling • Data Center centric Operations
  32. 32. Application Performance Management 2010-2015 20x faster problem resolution 10x release acceleration Application Monitoring at code level depth • Rapid troubleshooting • High-fidelity data at scale • End-user performance centric Unified User & App Insights Unified User & App Insights Development Operations
  33. 33. Digital Performance Management 2015+ Digital Visibility • Anticipate and prevent Issues • Correlate Business & Performance metrics • Customer behaviors centric Unified User & App Insights Keep up with the pace of change Uncover new business insights Identify and prevent problems Unified User & App Insights Digital Business Owner Unified User & App Insights Unified User & App Insights Development Operations
  34. 34. The Digital Performance Platform Makes real-time information about digital services, and their users, visible and actionable by everyone in an organization Gain strategic insights Increase conversions & revenue Improve MTTR & MTBF Optimize spend Deliver on user sat & SLAs Improve release quality Reduce unplanned work Release capabilities faster Keep up with the pace of change Uncover new business insights Identify and prevent problems Protect & grow brand Digital Business Owner Development Operations Unified User & App Insights Increased sales and engagement Operational excellenceInnovation acceleration Unified User & App Insights Unified user & app insights
  35. 35. What we believe • It starts and ends with the customer experience- not the app • It’s about preventing problems, not just reacting • Gap-free data is essential • Key business metrics have to be monitored alongside technical metrics • The goal is Dev/Ops partnering Business
  36. 36. More about metrics we provide...
  37. 37. Performance management for the digital customer age

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