SLIDES RELATED TO QUALITATIVE RESEARCH

3. WHAT IS RESEARCH
Research is defined as a careful
consideration of study regarding a
particular concern or problem using
scientific methods

4. QUALITATIVE RESEARCH
Qualitative research is a scientific
method of observation to gather
non numerical data.

5. This research answer why
and how a certain
phenomenon may occur
rather than how often.

7. TYPES OF QUALITATIVE RESEARCH
1.Case study
2.Grounded theory
3.Phenomenology
4.Ethnography
5.Historical

8. CASE STUDY
Attempts to shed light on a phenomena by
studying in depth a single case example of
the phenomena. The case can be an
individual person, an event, a group, or an
institution.

9. GROUNDED THEORY
Theory is developed inductively from a corpus of
data acquired by a participant-observer.

10. PHENOMENOLOGY
Describes the structures of experience as
they present them selves to consciousness,
without resource to theory, deduction, or
assumptions from other disciplines.

11. ETHNOGRAPHY
Focuses on the sociology of meaning
through close field observation of socio
cultural phenomena. Typically, the
ethnographer focuses on a community.

12. HISTORICAL
concerning causes, effects, or trends of these
events that may help to explain present
events and anticipate future events .
Systematic collection and objectives
evaluation data related to past occurrences
in order to test hypothesis

14. Quantitative Research
 How many monthly visitors?
 How many webpages?
How many web searches?
Think of “numbers”
Qualitative Research
Why and how?
What colour?
What style?
Think of “details”