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How Famous Brands
Got Their Names
Nike: Name for the Greek Goddess of Victory.
Coca-Cola: The two main ingredients were
Coca leaves and Cola berries
Pepsi: From the digestive enzyme 'pepsin'
Google: Derived from 'googol' which means 1
followed by 100 zeros.
Signifies owners Larry Page and Sergey Brin's mission to provide
innumerable info to all users.
Adidas: Named after owner Adolf Dassler whose
nickname was Adi. Adi Dassler became Adidas.
Intel: Short for integrated electronics
Canon: Adapted from Kwanon (Japanese
name of Buddhist Bodhisattva of Mercy).
Lego: Derived from Danish words 'Leg Godt', which means
to 'play well'.
Lego also means 'put together' in Latin, which they claim is
actually a coincidence
Amazon: CEO Jeff Bezos wanted a name starting with 'A'.
He chose Amazon because it is the biggest river in the world,
just what he wanted his company to be
Skype: Originally the idea was 'Sky peer to peer',
which later became Skyper and finally Skype
Adobe: Named after a creek that ran behind the co-
founder, John Warnock's house, called Adobe Creek.
Nokia: Started as wood-pulp mill, it expanded its
business to producing rubber products in a city in
Finland called Nokia.
Sony: Derived from the Latin word, 'Sonus'
(meaning sound) and an American slang word,
'Sonny' (meaning bright youngster).
Vodafone: Voice, Data and Telefone.
Volkswagen: Means 'People's car' in
German
ebay: Originally called Echo Bay. The domain
echobay.com was already taken. So it was shortened
to ebay
IBM: Founder TJ Watson Sr wanted to be a step ahead of his
former employers 'National Cash Register', so he decided to call
his company 'International Business Machines'.
Nikon: Short for Nippon Kogaku, which means
'Japanese Optical'
Reebok: Derived from the Afrikaans spelling
of an African Antelope, 'Rhebok'.
Starbucks: Named after a character in Moby Dick, Starbuck
Originally the name 'Peqoud' was suggested, the name of the ship
from the novel. When it got rejected, they settled for 'Starbuck', the
chief mate of that very ship.
Fanta: The head of the German Coca-Cola team
asked them to use their 'Fantasie' (imagination) to
come up with the name. That did not take long
though
Nivea: Derived from the Latin word 'Niveus', which
means snow white
HP (Hewlett Packard): William Hewlett and David
Packard flipped a coin to decide whose name would
come first.
Toyota: Named after founder Kiichiro Toyoda.
The name was changed to Toyota because Toyoda literally means,
'fertile rice paddies'.
Microsoft: A combination of the words
Microcomputer and Software
Cisco: Not actually an acronym. They just
removed San Fran from San Francisco.
Budweiser: Beer has been brewed in Budweis, Bohemia, since 1245.
Budweiser means 'of Budweis' and was developed as a 'Bohemian-style'
beer.
Founder Adolphus Busch was inspired to create the beverage after a trip to the
region.

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How famous brands got their names

  • 1. How Famous Brands Got Their Names
  • 2. Nike: Name for the Greek Goddess of Victory.
  • 3. Coca-Cola: The two main ingredients were Coca leaves and Cola berries
  • 4. Pepsi: From the digestive enzyme 'pepsin'
  • 5. Google: Derived from 'googol' which means 1 followed by 100 zeros. Signifies owners Larry Page and Sergey Brin's mission to provide innumerable info to all users.
  • 6. Adidas: Named after owner Adolf Dassler whose nickname was Adi. Adi Dassler became Adidas.
  • 7. Intel: Short for integrated electronics
  • 8. Canon: Adapted from Kwanon (Japanese name of Buddhist Bodhisattva of Mercy).
  • 9. Lego: Derived from Danish words 'Leg Godt', which means to 'play well'. Lego also means 'put together' in Latin, which they claim is actually a coincidence
  • 10. Amazon: CEO Jeff Bezos wanted a name starting with 'A'. He chose Amazon because it is the biggest river in the world, just what he wanted his company to be
  • 11. Skype: Originally the idea was 'Sky peer to peer', which later became Skyper and finally Skype
  • 12. Adobe: Named after a creek that ran behind the co- founder, John Warnock's house, called Adobe Creek.
  • 13. Nokia: Started as wood-pulp mill, it expanded its business to producing rubber products in a city in Finland called Nokia.
  • 14. Sony: Derived from the Latin word, 'Sonus' (meaning sound) and an American slang word, 'Sonny' (meaning bright youngster).
  • 15. Vodafone: Voice, Data and Telefone.
  • 16. Volkswagen: Means 'People's car' in German
  • 17. ebay: Originally called Echo Bay. The domain echobay.com was already taken. So it was shortened to ebay
  • 18. IBM: Founder TJ Watson Sr wanted to be a step ahead of his former employers 'National Cash Register', so he decided to call his company 'International Business Machines'.
  • 19. Nikon: Short for Nippon Kogaku, which means 'Japanese Optical'
  • 20. Reebok: Derived from the Afrikaans spelling of an African Antelope, 'Rhebok'.
  • 21. Starbucks: Named after a character in Moby Dick, Starbuck Originally the name 'Peqoud' was suggested, the name of the ship from the novel. When it got rejected, they settled for 'Starbuck', the chief mate of that very ship.
  • 22. Fanta: The head of the German Coca-Cola team asked them to use their 'Fantasie' (imagination) to come up with the name. That did not take long though
  • 23. Nivea: Derived from the Latin word 'Niveus', which means snow white
  • 24. HP (Hewlett Packard): William Hewlett and David Packard flipped a coin to decide whose name would come first.
  • 25. Toyota: Named after founder Kiichiro Toyoda. The name was changed to Toyota because Toyoda literally means, 'fertile rice paddies'.
  • 26. Microsoft: A combination of the words Microcomputer and Software
  • 27. Cisco: Not actually an acronym. They just removed San Fran from San Francisco.
  • 28. Budweiser: Beer has been brewed in Budweis, Bohemia, since 1245. Budweiser means 'of Budweis' and was developed as a 'Bohemian-style' beer. Founder Adolphus Busch was inspired to create the beverage after a trip to the region.