SlideShare a Scribd company logo
1 of 13
The Himalaya
Drug Company
….
• The Himalaya drug company was founded in
1930 by Mr. M. Manal with a clear vision to bring
Ayurved to society.
• The company has focused on developing safe,
natural and innovative remedies that will help
people lead richer, healthier lives.
• Today Himalaya products have been endorsed by
3,00,000 doctors around the global and
consumers in 89 countries for their health and
personal care needs.
Cont…
• Starting off operations in Dehradun way back
in the 1930s, the company later spread its
wings to Mumbai and across the country.
• In 1975 , the company set up an advanced
manufacturing facility in MAKALI, Bangalore,
India .
• Himalaya global Holdings Ltd. (HGH) is the
global headquarters of all Himalaya
subsidiaries.
History
 1930-Mr. M . Manal formed the Himalaya
drug company.
 1934- Launch of serpina , the world`s first
hypertensive drug.
 1955-Liv.52 , a hepatoprotective drug is
launched and goes on to become one of the
world`s top selling drug.
 1975-An advanced manufacturing facility is
set up in Banglore.
Cont..
1996-The company opens its US office at
Houston, Texas.
1998-The animal health product range for
commercial livestock is launched.
2001-The company adopts a new unified
brand equity.
2005-Himalaya celebrates 75 years.
Mission…
Himalaya`s mission to make herbal wellness a part
of every home .
Want to be the most trusted
company in scientific herbal healthcare and most
admired for our ethics and values.
“Establish Himalaya as a science –based , problem
solving ,Head to Heel brand.”
“Develop markets worldwide with an –in-depth and
long term approach, maintaining at each step the
highest ethical standards.”
BASE
DIFFERENT TYPES OF PRODUCTS
1. Children`s health
2. General health
3. Pure herbs
4. Baby care
5. Animal care
Segmentation
• The company entered in market with 4 broad
segments:-
1. Pharmaceutical(health maintenance , skin
care etc.)
2. Personal care(health care, oral care, hair care
, baby care etc.)
3. Naturals(pure herbs, chavanprash etc.)
4. Animal health(Live stock, etc.)
Target(for him face wash)
WWW.himalayawellness.com
website
PRESENTED BY :-SHANU KUMARI
SEC.3(B)

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Himalayas

  • 2. …. • The Himalaya drug company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurved to society. • The company has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lives. • Today Himalaya products have been endorsed by 3,00,000 doctors around the global and consumers in 89 countries for their health and personal care needs.
  • 3. Cont… • Starting off operations in Dehradun way back in the 1930s, the company later spread its wings to Mumbai and across the country. • In 1975 , the company set up an advanced manufacturing facility in MAKALI, Bangalore, India . • Himalaya global Holdings Ltd. (HGH) is the global headquarters of all Himalaya subsidiaries.
  • 4. History  1930-Mr. M . Manal formed the Himalaya drug company.  1934- Launch of serpina , the world`s first hypertensive drug.  1955-Liv.52 , a hepatoprotective drug is launched and goes on to become one of the world`s top selling drug.  1975-An advanced manufacturing facility is set up in Banglore.
  • 5. Cont.. 1996-The company opens its US office at Houston, Texas. 1998-The animal health product range for commercial livestock is launched. 2001-The company adopts a new unified brand equity. 2005-Himalaya celebrates 75 years.
  • 6. Mission… Himalaya`s mission to make herbal wellness a part of every home . Want to be the most trusted company in scientific herbal healthcare and most admired for our ethics and values. “Establish Himalaya as a science –based , problem solving ,Head to Heel brand.” “Develop markets worldwide with an –in-depth and long term approach, maintaining at each step the highest ethical standards.”
  • 8. DIFFERENT TYPES OF PRODUCTS 1. Children`s health 2. General health 3. Pure herbs 4. Baby care 5. Animal care
  • 9. Segmentation • The company entered in market with 4 broad segments:- 1. Pharmaceutical(health maintenance , skin care etc.) 2. Personal care(health care, oral care, hair care , baby care etc.) 3. Naturals(pure herbs, chavanprash etc.) 4. Animal health(Live stock, etc.)
  • 11.
  • 13. PRESENTED BY :-SHANU KUMARI SEC.3(B)