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Brand-o-mania Marketing Quiz

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This was a Quiz conducted by the Quizzing Club of IIM Raipur on 20-08-2012, on Brand and Advertising awareness.

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Brand-o-mania Marketing Quiz

  1. 1. BRAND-O-MANIA ANSWERS QUIZZING CLUB, IIM RAIPUR 20-08-2012
  2. 2. ROUND 1: Matter-of-brands
  3. 3. 1 The brand X is a subsidiary of Y; which in turn comes under Aditya Birla Nuvo groups apparel business. X is credited with introducing the concept of ‘Friday Dressing’ almost two decades back in India.Identify X and Y.
  4. 4. X - Allen SollyY – Madura Fashion and LifestyleLtd.
  5. 5. 2 ID the parent company of this very famous mosquito repellent product.
  6. 6. S. C. Johnson and S.C.Johnson, A Family Company
  7. 7. 3 How is this tennis superstar connected to the world of business?
  8. 8. René Lacoste, Company -Lacoste René Lacoste, who was nicknamed "the Crocodile" by fans because of his tenacity on the court, was the founder of the company Lacoste.
  9. 9. 4 Who are these guys?
  10. 10. Domenico Dolce & StefanoGabbana
  11. 11. 5 A craftsman, he founded the Company in Florence in 1921  as a small family-owned leather saddlery shop. He began selling leather bags to horsemen in the 1920s. As a young man, he rapidly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier.In 1938, he expanded his business to Rome. Soon his one-man business turned into a family business, when his sons Aldo, Vasco, Ugo and Rodolfo joined the company. Identify the brand he created ?
  12. 12. Gucci
  13. 13. 6Which retail chain was founded by the gentlemen in the pic?
  14. 14. Marks & Spencer
  15. 15. 7 X is an entrepreneur and the CEO of Y. He is present on the boards of Microsoft, Facebook among others. In 1997, X was charged a late fee of about 40$ by a movie rental company for delayed return of a copy of Apollo 13 DVD. This eventually led to the setting up of Y.ID X, Y.
  16. 16. X - Wilmot Reed Hastings, Jr.Y - Netflix
  17. 17. 8 This company was founded in 1910 in Japan .The Company’s name was coined from two Kanji characters meaning “sun” and  “rise”. Identify the company ?
  18. 18. Hitachi
  19. 19. 9 Doctor, Wing Sung, Happiness, Huafu, Xinming, Guanleming, Xinhua, and Gentleman are some of this companys lesser known products.  However it is best known for manufacturing the product X, which is a household name in India.Identify X and the company that makes it.
  20. 20. X - Hero pensShanghai Hero pen company
  21. 21. 10 What product owes its name to a town/municipality lying in the shaded region depicted?
  22. 22. Tequila
  23. 23. ROUND 2: PRINT ADSIdentify the product/advertiser.
  24. 24. 11
  25. 25. Maggi Noodles
  26. 26. 12
  27. 27. Surf Excel
  28. 28. 13
  29. 29. BMW Used Cars – PremiumSelection
  30. 30. 14
  31. 31. Pringles – Hot & Spicy
  32. 32. 15
  33. 33. BOSE – Noise ReductionHeadphones
  34. 34. 16
  35. 35. Coca-Cola
  36. 36. 17
  37. 37. Glucose-D, Britannia
  38. 38. 18
  39. 39. Pantene Pro-V
  40. 40. ROUND 3: Logos
  41. 41. 19Logo of a recently formed Indian foundation X which helps people who arefighting against Cancer. Identify (Name of the initiative needed).
  42. 42. YouWeCan, Yuvraj SinghsFoundation
  43. 43. 20
  44. 44. Emami
  45. 45. 21
  46. 46. Colgate-Palmolive
  47. 47. 22
  48. 48. Paras Pharmaceuticals Ltd.
  49. 49. 23
  50. 50. PriceWaterhouseCoopers
  51. 51. ROUND 4: CONNECT THEDOTSIndividual Connect Questions.
  52. 52. 24
  53. 53. Heineken They are sponsors for the UEFA Champions League, Chelsea and the rugby world cup.
  54. 54. 25
  55. 55. Yum! Brands
  56. 56. 26 And, to end the quiz on a funny note  Which term Connects the first two companies to the 3rd picture. Why? (Funda is necessary)
  57. 57. Soap Opera The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble, Colgate-Palmolive and Lever Brothers, as sponsors and producers.
  58. 58. THAT’S ALL FOLKS!!!

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