The answer is yes. Marketing is both - an art and a science. Enjoy this point and counter point about the art and science of marketing. Use the strengths of both arguments to better understand and improve your marketing.

1. ANUGYA JAISWAL BSc. (HONS.) BIOTECHNOLOGY
IS MARKETING AN ART OR SCIENCE
Yes, marketing is both an art & a science.
 MARKETING AN ART –
 A fundamental principle on buying, selling, financing, transport, storage,
standardization etc. always in practice to get desired results.
 Marketing is an art use for nuances of human behavior.
 There is issue of branding which is difficult to measure but it is necessary
for a good return on our marketing investment that requires a creative
approach.
 MARKETING A SCIENCE –
 Science defined as systemic knowledge based on certain principles which
are universally applicable that principles are based on experiment,
constant research, observation, collection of data and its interpretation.
 For every marketing action there is a reaction like newton’s third law.
 The scientific law establishes the relationship between cause & effect and
their result are definite & accurate. E.g. the rise and fall in customer
income, directly results in the fall or raise in sales of business organization.
 CONCLUSION –
 Marketing is about understanding & influencing behaviors.
 Marketing has properties of science & attribute of art.
 Marking is a science that should draw upon the art.
 Science use for determine major decisions & art use for nuances.
 Science should lead & measure and art should inspire & create i.e. the art &
science of marketing
 Marketing is about creating a demand for our product. E.g. some demand is
immediate & some of it is in future so we use science to predict the future
part but might pick a no. based on art.