1. COURSES LEARNED
Introduction to Marketing
This is an introductory course where students can learn the basic marketing theories and role of
marketing within the overall business framework. Concepts learned in this course: marketing
segmentation, positioning strategy, product and service development, developing a pricing and
distribution strategy and promotion.
Marketing Research
Thiscourse providesyouthatan overview of marketingresearchprocessandmethods.Igainan
understandingof marketingresearchthroughthiscourse aswell asdevelop the necessaryskills
such as designingquestionnaires,collectingprimaryandsecondarydata,analyzingdataand
writinga researchreport.
ConsumerbehaviorI &II
Consumerbehavioristhe studyof how people consumeincludingproducts,services,places,
events,orevenideas.Thisincludesall partsof the consumptioncycle fromacquisitiontousage
and final disposal.Drawinguponprinciplesfromvariousdisciplines(suchaseconomics,
psychology,sociology,andanthropology) the studyof consumerbehaviorinvestigateswhy
people behavethe waytheydoand exploresitsimplicationsformarketing.We studyhow
biological andenvironmental factorsinfluence consumerbehavioranddecisionmaking
processes.
Retail and Channel Management
Thiscourse providesanintensiveintroductiontoretail marketingmanagement.Emphasiswill
be placedon the applicationof the theoreticalconceptstopractical marketingsituations.Inthis
course,I understandthe currentandevolvingnature of nature of the retail marketplace,aswell
as the role of retail marketinginthe overall businesslandscape.Iamable to assestoretail
businessbasedonthe ESE frameworkforanalyzingvaluepropositions.Identity,appraise,and
formulate retail strategiesthatresultinprofitable.
Sellingand salesManagement
Thiscourse is deal withmanagementonanoutside salesforce.Ilearnaboutthe consultative
sellingprocess,salesrepperformance evaluation,salesforce recruitment,training,salesrep
motivation,developingcompensationprograms,andhow todesignsalesterritories.Most
importantly,Ilearnedhowsellingandsalesmanagementactivitiesmustbe integratedwithan
organization’scorporate planandoverall promotional objectives.Ialsolearnedhow tocreate a
salesplan.
Operation Management(OM)
In thiscourse,I am able to:
Rememberkeyoperationsmanagementterms
Explainkeyoperationsmanagementissues
Applyspreadsheetmodelsof variousoperationstoforecastandsimulate the future and
optimize measuresof performance(typicallyprofitorcost.)
Translate the outputof a spreadsheetmodel intoreal-worldimplications

2. variousoperation
Management Information System(MIS)
I learnedthree mainthings:Database ManagementSystems(includingtechnical
foundations),Systemimplementations:BusinessProcessModelingandInformationSystems
DevelopmentincludingSystemsAnalysisandDesign.EmergingtopicsinInformationand
CommunicationsTechnologyManagement&Strategy.
We will examine howinformationsystemsare usedinbusinessorganizationsandsome of the
managerial,organizational andsocial implications.Anunderstandingof anda basicfoundation
for computingandsystemsliteracy.Mostimportantly,we willdevelopcritical thinkingand
prolem-solvingskillsthatare necessarytosolve complexbusinessproblems.

3. Internationalbusiness
In thiscourse,I learned international trade andinvestmentinthe contextof the global political
economyfromthe perspective of the businessenterprises.Course topicsincludethe political,
legal,economicandcultural environmentforinternational business,international trade and
foreigndirectinvestmentintheoryandpractice,regional economicintegration,foreign
exchange marketandrisk,andinternational businessstrategyandoperations.