Blush, a YouTube channel dedicated to real stories of women, grew significantly between 2015-2018. Views increased from 69 lakh in 2015 to over 3.8 crore in 2016. While views decreased in 2017 due to fewer uploads, certain series like Unblushed and Mothers and Daughters gained immense popularity. Compared to competitors like Girliyapa and POPxo, Blush had the second highest average views per video within three years despite also covering lifestyle content. The Unblushed series and stories with adult humor proved most popular among audiences.

1. PERFORMANCE OF
BLUSH VS ITS
COMPETITOR
(2012-2018)

2. INTRODUCTION
• Blush- AYouTube channel launched by the creators of Culture Machine
completely dedicated to real women.
• It’s a channel which depict the real stories, struggles ,path chosen and
achievements of today’s women- one of a kind.
• The channel also covers women’s lifestyle content and entertainment series
like mothers and daughters, Alisha etc.
• The major competitor of Blush areTVF’s Girliyapa, POPxo, Be Beautiful,
Glamrs etc.

4. • The popularity and growth of blush over the years is immense from 69 lakh views in
the year 2015 to over 3.8 crore in 2016.
• The Decrease inTotal number of views for the year 2017 is due to lesser number of
videos uploaded in the year.
• The unblushed series of famous women personality with real stories grabs the
most audience attention.
• The new mothers and daughter series gain immense popularity within few days of
its launch with over 63 lakh views on one video.
GROWTH OF BLUSH OVER
THEYEARS

6. BLUSH AGAINST ITS
COMPETITOR
• The average views per video is just a ratio of total no of views over total no.
of videos uploaded over the years.
• Girliyapa from tvf has the maximum no. of average views due
entertainment centric youth content.
• Blush within three years becomes second highest average no. of views.
• Blush not only covers entertainment videos but also covers lifestyle videos.

8. BLUSH POPULARITY OVER
SOCIAL NETWORKS
• Within three years Blush have immense popularity over social network like
facebook etc.
• Facebook shares increase popularity between youth and facebook user and
thus increase views over youtube.
• POPxo and Glamrs have more no of likes due to large number of videos
uploaded over the years.

9. BLUSH - CONTENT
• Series like Unblushed and Alisha have gain popularity over the year.
• Series with adult twist like mothers and daughters have most no. of views
love by the audiences.
• On the contrary Scandalous housewives does not able to make an impact on
viewers mind.
• Blush has also not impressed audience with beauty tips videos.

10. CONTENT STRATEGY-
RECOMMENDATIONS
• The Unblushed series has been the most acknowledged series for Blush till now , so
should be continued with same depth.
• Popularity of Blush is on Facebook is immense which will help in grabbing
attention of audience onYouTube.
• The quirky stories that is not so obvious still good blend with adult humour is the
new likes of youth audience and about 80 % of Culture machine is youth.
• POPxo and Glamrs are the major players of beauty tips and makeup videos. Blush
should introduce new video with fashion icons who are admired by the audience to
gain popularity.