2. BLUSH blends lifestyle-entertainment,
and drama in the first-ever Philippine
branded entertainment reality web-TV
program - transforming, inspiring and
empowering true beauty
THE CONCEPT
3. THE CONCEPT
Aspiring make-up artists compete in
creating true beauty, touching and
changing lives as they transform
looks
4. The Philippine version of BLUSH (U.S.),
b a s e d o n t h e I M G B r a n d e d
Entertainment production aired in
LIFETIME TV Channel in 2009
THE FORMAT
5. THE FORMAT
Each episode contains engaging drama,
real-world competitiveness, aspirational
beauty and determined spirit - inspiring the
audience to succeed not just make-up
artistry but in life’s everyday challenges
6. THE FORMAT
From a nationwide search, 10 aspiring
make-up artists compete in various face
styling challenges
7. SELECTION and COMPETITION
Stage 1: General Selection
• Aspiring contestants upload portfolio of their best make-up artistry
• Internet/mobile voters select top 10 artists to qualify for the
eliminations round
Stage 2: Competition
• The 10 finalists move to the elimination round and final competition
• Winner to be selected by judges and internet/mobile voters
8. EPISODES
5 x 9 min web/mobile episodes, over 13 weeks:
- Elimination Round: Weeks 1-10
- Finals: Episodes Weeks 11-13
9. CHALLENGES
Fast Challenge
• Tests speeds, basic skill and overall styling capabilities
• Winner gets immunity from the main challenge
Main Challenge
• The main competition where one participant is eliminated per
episode
10. MAIN CHALLENGES*
EACH TEAM TO COMPETE IN THE FOLLOWING CHALLENGES:
• Fashion Forward. Transforming her into a supermodel
• Double Take. Creating different looks for identical twins
• Work it! Styling ladies for work
• Cover Girl. Transforming her for a magazine cover shoot
• It’s raining men! Grooming men
• Like mother, like daughter. Styles that bring mothers and
daughters closer
• Movie Star. Creating that DIY movie star look.
*Suggestions only. Challenges subject to change based on sponsor brand/s requirements
11. THE PRIZE
Participate in 2014 New York Spring Fashion Week
Brand ambassador contract and cash prize from sponsor/s
15. Social Networks
Mobile Media
E-commerce
Direct-To-Consumer
Brand Portal
Web TV
INTEGRATED
DIGITAL MEDIA PLATFORMS
Building Brand Awareness, Engagement, Trial and Conversion
16. BLUSH TV: A brand-customized BLUSH on-line video portal
designed to drive awareness, engagement and affinity via
• BLUSH webisodes on embedded YouTube channel
• Holistic social network links and interactivity
• Brand trial, e-commerce and CRM functionalities
17. BLUSH Social Network:
• Create and leverage key SNS platforms to build an
integrated BLUSH social network community
18. BLUSH Mobile:
• A customized BLUSH mobile device micro-site
featuring a TV/video content app, social network
connectivity and e-commerce capability
19. BLUSH Direct-to-Consumer Channels
• Digital BLUSH direct to consumer dialogue and brand
trial/purchase capabilities embedded in the on-line
portal and mobile micro-site
21. BLUSH customized brand-integration sponsorship
opportunities now available for your consideration and
discussion. Please call on us to discuss further.
Contacts:
dedios-ja@telosmediaworks.com
araullo-jl@telosmediaworks.com
arthur.policarpio@mobext.com
rfgeroche@snapworxdigital.com
mon.cayabyab@mobext.com
