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EMPLOYMENT GENERATION AND SKILL
DEVELOPMENT PROGRAMMES WITH
REFERENCE TO CRAFTS AND TOURISM IN
JAMMU & KASHMIR
Presented by
Dr. Ch. ANJANEYULU
M.B.A, M.Phil, Ph.D
Assistant Professor
Department of Business Management
Telangana University
Nizamabad.Telangana state.
Mobile:9849443686
Mail: anzu686@gmail.com
1
SCHEME OF PRESENTATION
Introduction to
employment and skills
Areas of employment
and skills
Tourism and Crafts
Tourism in J & K
Crafts in J & K
2
INTRODUCTIONTO EMPLOYMENT AND SKILLS
•Employment
•List of Skills
Problem identification skills
Problem solving skills
Resource management skills
Analytical skills
Communication skills
Managerial skills
Decision making skills
3
AREAS FOR EMPLOYMENT
Government jobs-----Private jobs
Employment sectors
AGRICULTURE & ALLIED
INFRASTRUCTURE
PHARMACEUTICALS
INFORMATION TECHNOLOGY
BANKING & INSURANCE
SOCIAL SCIENCES
BIOLOGICAL SCIENCES, etc
4
MODERN AGE JOBS
•TOURISM AND HOSPITALITY
•CONSULTANCY SERVICES
•ARTS AND HANDICRAFTS
•DISASTER MANAGEMENT
•GEM AND DIAMOND CUTTING
•SPORTS MANAGEMENT
•SOCIAL ENTREPRENEURSHIP
5
TOURISM and CRAFTS
New age employment areas
6
TOURISM IN JAMMU & KASHMIR
Regions: Jammu Kashmir and Ladakh
Known as : JANNATH
Kashmiris: Very much hospitable
Ladakh unexplored
High awareness about J&K,as a paradise, world wide.
7
TOURISM DESTINATIONS IN J&K
Leisure tourism: Dal lake—Wular lake—Pahalgam,
Tulip garden, Sheerbagh
Adventure tourism: Gulmarg—Wular lake—Liddar
valley-Sonmarg
Heritage tourism: Mughal gardens-Pari mahal-Dargah
masjid-Kheerbhavani-Hari parbhat—Jamai masjid
Wild life tourism: Dachigam- Gulmarg biosphere
reserve-Tulip garden
Pilgrimage tourism:Hazrathbal shrine-Kheerbhavani-
Amarnath cave-Martahnd
8
HIGH SCOPE for ADVENTURE TOURISM
Mountaineering
Trekking
Mountain biking
Rafting
Camping
Ballooning
Rock climbing
Motor Rallies
Ice Skating
9
CRAFTS IN JAMMU & KASHMIR
Carpets
Shawls
Crewel
Chain stitch
Paper mache
Wood carving
Willow wicker
Zari embroidery
10
Contd..
Gabba making
Copperware
Namdha
Leather craft
Pottery
Silverware
11
JKREGP
JK Rural Employment Generation
Programme
Carpet weaving
Manufacturing of Wall to Wall & Other Flooring.
Manufacturing & Embroidery of Shawls, Ladies Suits, Bags
etc/boutique.
Manufacturing & Embroidery of Handicraft Items.
Manufacturing of Surgical Bandages
12
Contd…
Establishment of Adventure Sports units.
Establishment of Sports Coaching Centres
Making of jute carry bags.
Manufacturing of paper cups & plates.
Commercial Cultivation of Aromatic , Herbal & Medicinal Plants.
Production, Processing and Marketing of fresh flowers and cut
flowers
13
THE ROAD MAP
Develop your skills
Embrace Entrepreneurship
14
DEVELOP YOUR SKILLS
Technical skills
Managerial skills
15
EMBRACE ENTREPRENEURSHIP
Potential areas for
entrepreneurship in J & K
TOURISM
HANDI CRAFTS
AGRICULTURE
HANDLOOMS
16
THANK YOU
17

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Tourism in Jammu and Kashmir

  • 1. EMPLOYMENT GENERATION AND SKILL DEVELOPMENT PROGRAMMES WITH REFERENCE TO CRAFTS AND TOURISM IN JAMMU & KASHMIR Presented by Dr. Ch. ANJANEYULU M.B.A, M.Phil, Ph.D Assistant Professor Department of Business Management Telangana University Nizamabad.Telangana state. Mobile:9849443686 Mail: anzu686@gmail.com 1
  • 2. SCHEME OF PRESENTATION Introduction to employment and skills Areas of employment and skills Tourism and Crafts Tourism in J & K Crafts in J & K 2
  • 3. INTRODUCTIONTO EMPLOYMENT AND SKILLS •Employment •List of Skills Problem identification skills Problem solving skills Resource management skills Analytical skills Communication skills Managerial skills Decision making skills 3
  • 4. AREAS FOR EMPLOYMENT Government jobs-----Private jobs Employment sectors AGRICULTURE & ALLIED INFRASTRUCTURE PHARMACEUTICALS INFORMATION TECHNOLOGY BANKING & INSURANCE SOCIAL SCIENCES BIOLOGICAL SCIENCES, etc 4
  • 5. MODERN AGE JOBS •TOURISM AND HOSPITALITY •CONSULTANCY SERVICES •ARTS AND HANDICRAFTS •DISASTER MANAGEMENT •GEM AND DIAMOND CUTTING •SPORTS MANAGEMENT •SOCIAL ENTREPRENEURSHIP 5
  • 6. TOURISM and CRAFTS New age employment areas 6
  • 7. TOURISM IN JAMMU & KASHMIR Regions: Jammu Kashmir and Ladakh Known as : JANNATH Kashmiris: Very much hospitable Ladakh unexplored High awareness about J&K,as a paradise, world wide. 7
  • 8. TOURISM DESTINATIONS IN J&K Leisure tourism: Dal lake—Wular lake—Pahalgam, Tulip garden, Sheerbagh Adventure tourism: Gulmarg—Wular lake—Liddar valley-Sonmarg Heritage tourism: Mughal gardens-Pari mahal-Dargah masjid-Kheerbhavani-Hari parbhat—Jamai masjid Wild life tourism: Dachigam- Gulmarg biosphere reserve-Tulip garden Pilgrimage tourism:Hazrathbal shrine-Kheerbhavani- Amarnath cave-Martahnd 8
  • 9. HIGH SCOPE for ADVENTURE TOURISM Mountaineering Trekking Mountain biking Rafting Camping Ballooning Rock climbing Motor Rallies Ice Skating 9
  • 10. CRAFTS IN JAMMU & KASHMIR Carpets Shawls Crewel Chain stitch Paper mache Wood carving Willow wicker Zari embroidery 10
  • 12. JKREGP JK Rural Employment Generation Programme Carpet weaving Manufacturing of Wall to Wall & Other Flooring. Manufacturing & Embroidery of Shawls, Ladies Suits, Bags etc/boutique. Manufacturing & Embroidery of Handicraft Items. Manufacturing of Surgical Bandages 12
  • 13. Contd… Establishment of Adventure Sports units. Establishment of Sports Coaching Centres Making of jute carry bags. Manufacturing of paper cups & plates. Commercial Cultivation of Aromatic , Herbal & Medicinal Plants. Production, Processing and Marketing of fresh flowers and cut flowers 13
  • 14. THE ROAD MAP Develop your skills Embrace Entrepreneurship 14
  • 15. DEVELOP YOUR SKILLS Technical skills Managerial skills 15
  • 16. EMBRACE ENTREPRENEURSHIP Potential areas for entrepreneurship in J & K TOURISM HANDI CRAFTS AGRICULTURE HANDLOOMS 16