This short ppt teaches the lessons of entrepreneurship to the aspiring entrepreneurs. Highly researched and most effective business tips are presented in the form of quotes to enable you to develop an understanding of complex business environment. These practical tips have the power to change the mindset of the younger generation positively towards business. All the students of MBA,BBA,BBM including other professional courses can be mentored and motivated to embrace entrepreneurship as their career. I am sure, the aspiring entrepreneurs can be benefitted by this short mentoring on entrepreneurship.

1. If you want to keep your customer delighted,
If you want to maximize your sales,
If you want to maximize your profits,
If you want to outshine your competitors
INNOVATE, INNOVATE and
INNOVATE
Dr. ANJANEYULU CHANDUPATLA
www.dakshathafoundation.org
9
ONE MINUTE ENTREPRENEURSHIP

2. Innovation in business simply means looking at the
products and services uniquely. The customers are
offered with new products, services and processes in a
different way that attracts the attention of the existing
and potential customers.
Innovation is the specific function of
entrepreneurship, whether in an existing business, a
public service institution, or a new venture started by
a lone individual in the family kitchen. It is the means
by which the entrepreneur either creates new wealth-
producing resources or endows existing resources
with enhanced potential for creating wealth.
Peter .F. Drucker, HBR, August 2002

3. The Principles of Innovation
by
Peter Drucker (Management Consultant)
i. Analyze the sources of innovation for
opportunities
ii. Determine customer needs, wants and
expectations
iii. Innovation should be simple and focused
iv. Innovation should start small
v. Innovation should aim at leadership