This document presents a review of Generation Z. It discusses the chronology of generations according to Pew Research and defines Generation Z as those born after 1996, also known as post-millennials or iGeneration. It outlines several key characteristics of Generation Z, including that they spend 2-3 hours daily on YouTube, are highly creative, never used a phone with a cable, rely on the internet for information, are enterprising, prefer online to physical presence, are practical, have no brand loyalty, are entertainment and savings-focused, self-oriented and individualistic, and prefer learning on YouTube and social media like Snapchat and Instagram.

1. A REVIEW OF GENERATION - Z

2. REVIEW OF GENERATION-Z
Presented by
Dr. CH.ANJANEYULU
Asst.Professor
Department of Business Management
Telangana University
Nizamabad, Telangana state
India

3. CHRONOLOGY OF GENERATIONS
source: PEW Research center

4. BIRTH OF GENERATION- Z
Gen Z refers to the generation that was born after
1996
They are also called post millennial and igeneration
and zoomers

5. CHARACTERISTICS OF GEN-Z
Base: INFORMATION TECHNOLOGY -
SOCIAL MEDIA – WWW
According to FORBES, Gen Z spends an
average of 2-3 hours on you tube, daily
Highly creative
Never used a phone with a cable attached
Don’t know the world without www
More enterprising than their predecessors, millennial

6. Contd..
Prefers to give importance to online presence rather than
physical presence
Practical oriented
No serious loyalty towards big and established brands of
product and services
Entertainment seekers
Focus on savings

7. Contd..
Self oriented and individualistic
Netflix and Amazon generation
Highly driven by videos and reviews for data and
information
Prefers you tube , Snap chat and Instagram

8. Prefers self learning with the help of you tube
Most enterprising and love to launch Start ups
Society oriented and would like to bring about some
positive change in the society thus becoming change
makers

9. THANK YOU