This document discusses employment generation and skill development programs in Jammu and Kashmir with a focus on crafts and tourism. It outlines key skills needed for employment like problem solving, communication, and analytical skills. Tourism and crafts are identified as modern areas for jobs. Tourism destinations in Jammu and Kashmir are described, including leisure, adventure, heritage, wildlife, and pilgrimage sites. Crafts made in the region include carpets, shawls, woodwork, and more. The JK Rural Employment Generation Programme supports crafts like carpet weaving and manufacturing of handicrafts. Developing skills and embracing entrepreneurship, especially in tourism, handicrafts, agriculture and handlooms, are presented as ways to

1. EMPLOYMENT GENERATION AND SKILL
DEVELOPMENT PROGRAMMES WITH
REFERENCE TO CRAFTS AND TOURISM IN
JAMMU & KASHMIR
Presented by
Dr. Ch. ANJANEYULU
M.B.A, M.Phil, Ph.D
Assistant Professor
Department of Business Management
Telangana University
Nizamabad.Telangana state.
Mobile:9849443686
Mail: anzu686@gmail.com
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2. SCHEME OF PRESENTATION
Introduction to
employment and skills
Areas of employment
and skills
Tourism and Crafts
Tourism in J & K
Crafts in J & K
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3. INTRODUCTIONTO EMPLOYMENT AND SKILLS
•Employment
•List of Skills
Problem identification skills
Problem solving skills
Resource management skills
Analytical skills
Communication skills
Managerial skills
Decision making skills
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4. AREAS FOR EMPLOYMENT
Government jobs-----Private jobs
Employment sectors
AGRICULTURE & ALLIED
INFRASTRUCTURE
PHARMACEUTICALS
INFORMATION TECHNOLOGY
BANKING & INSURANCE
SOCIAL SCIENCES
BIOLOGICAL SCIENCES, etc
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5. MODERN AGE JOBS
•TOURISM AND HOSPITALITY
•CONSULTANCY SERVICES
•ARTS AND HANDICRAFTS
•DISASTER MANAGEMENT
•GEM AND DIAMOND CUTTING
•SPORTS MANAGEMENT
•SOCIAL ENTREPRENEURSHIP
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6. TOURISM and CRAFTS
New age employment areas
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7. TOURISM IN JAMMU & KASHMIR
Regions: Jammu Kashmir and Ladakh
Known as : JANNATH
Kashmiris: Very much hospitable
Ladakh unexplored
High awareness about J&K,as a paradise, world wide.
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8. TOURISM DESTINATIONS IN J&K
Leisure tourism: Dal lake—Wular lake—Pahalgam,
Tulip garden, Sheerbagh
Adventure tourism: Gulmarg—Wular lake—Liddar
valley-Sonmarg
Heritage tourism: Mughal gardens-Pari mahal-Dargah
masjid-Kheerbhavani-Hari parbhat—Jamai masjid
Wild life tourism: Dachigam- Gulmarg biosphere
reserve-Tulip garden
Pilgrimage tourism:Hazrathbal shrine-Kheerbhavani-
Amarnath cave-Martahnd
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9. HIGH SCOPE for ADVENTURE TOURISM
Mountaineering
Trekking
Mountain biking
Rafting
Camping
Ballooning
Rock climbing
Motor Rallies
Ice Skating
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10. CRAFTS IN JAMMU & KASHMIR
Carpets
Shawls
Crewel
Chain stitch
Paper mache
Wood carving
Willow wicker
Zari embroidery
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11. Contd..
Gabba making
Copperware
Namdha
Leather craft
Pottery
Silverware
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12. JKREGP
JK Rural Employment Generation
Programme
Carpet weaving
Manufacturing of Wall to Wall & Other Flooring.
Manufacturing & Embroidery of Shawls, Ladies Suits, Bags
etc/boutique.
Manufacturing & Embroidery of Handicraft Items.
Manufacturing of Surgical Bandages
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13. Contd…
Establishment of Adventure Sports units.
Establishment of Sports Coaching Centres
Making of jute carry bags.
Manufacturing of paper cups & plates.
Commercial Cultivation of Aromatic , Herbal & Medicinal Plants.
Production, Processing and Marketing of fresh flowers and cut
flowers
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14. THE ROAD MAP
Develop your skills
Embrace Entrepreneurship
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15. DEVELOP YOUR SKILLS
Technical skills
Managerial skills
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16. EMBRACE ENTREPRENEURSHIP
Potential areas for
entrepreneurship in J & K
TOURISM
HANDI CRAFTS
AGRICULTURE
HANDLOOMS
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17. THANK YOU
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