Integrated Marketing Communications

2. Founded by Eugene Schueller
Established in 1909 in Paris, France
Market capitalization of $94.76 billion in
2013
Presence in 130 countries and currently
markets 27 global brands

3. Mission :
Beauty for Everyone
Ambition :
To win over another
1 billion consumers

4. Key Figures

5. Brand Portfolio

6. Innovation : R & D

7. Established in 1909 in Paris, France
Founded by Eugene Schueller
Market capitalization of $94.76 billion in 2013
Presence in 130 countries and markets 27
global brands Established in 1909 in Paris,
France
Founded by Eugene Schueller
Market capitalization of $94.76 billion in 2013
Presence in 130 countries and markets 27
global brands
Integrated Marketing
Communications

8. Positive and Empowering Slogan

9. Message Source

10. Promotional Events

11. Partnerships

12. Sales Promotions

13. Experiences

14. Online Marketing

15. Mobile Marketing

16. Content Based Marketing

17. Middle East Strategy

18. L’Oréal’s Technology Incubator:
Creating the Future of Beauty
Guive Balooch, vice president for L’Oréal’s Technology
Incubator has overseen the development of five products — a
mix of wearable's, objects and apps — that further his vision
of a future in which cosmetics are connected, customized and
designed to meet each consumer’s needs.
Latest invention: the Kerasotes Hair Coach Powered by
Withings,- described as the world’s first smart brush.
Incubator is staffed by men and women who share Mr.
Balooch’s academia-meets-Silicon Valley background.

19. CONCLUSION
L’Oreal is changing the dynamics of
beauty marketing by using content
based marketing which incorporates
education, empowerment and
aspiration. It has taken the digital
revolution seriously and developed
content to capitalise on Internet’s
reach.

20. SUMMARY
About L’Oreal
Mission & Ambition
Key Figures
Brand Portfolio
Innovations
Integrated Marketing Communications
What future Holds for L’Oreal

21. DISCLAIMER
Created by Alok Kumar, IIT Patna,
during a Marketing Internship by Prof.
Sameer Mathur, IIM Lucknow.