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Better burger
- 1. BUILDING A BETTER BURGER Making our best-selling burger into a healthier menu choice AARON KRAFT 1
- 2. PROBLEM AND SOLUTION Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates AARON KRAFT 2
- 3. BUN NUTRITION Our Bun Total Calories: 585 Total Fat: 27 g Total Carbohydrates: 46 g Alternative Bun Total Calories: 410 Total Fat: 19 g Total Carbohydrates: 28 g AARON KRAFT 3
- 4. CHEESE NUTRITION Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g AARON KRAFT 4
- 5. A BETTER BURGER Our Best Seller Total Calories: 585 Total Fat: 27 g Total Carbohydrates: 46 g New Better Burger Total Calories: 410 Total Fat: 19g Total Carbohydrates: 28 g AARON KRAFT 5
Editor's Notes
- Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
- Both buns have sesame seeds. Alternative bun cost 10% less!
- Both process cheese products are orange. Alternative cheese has a long shelf life. Alternative chesse was preferred in taste test.
- Better burger has 30% less fat and 40% less carbohydrates than our best seller.