The document discusses building a healthier burger option by finding alternatives to the standard bun and cheese that contain fewer calories, fat, and carbohydrates. Testing shows an alternative bun contains 140 calories and 2g of fat compared to 260 calories and 5g of fat in the standard bun. Similarly, an alternative cheese provides 70 calories and 4g of fat versus 125 calories and 9g of fat. With the new components, the total calories are reduced to 410 with 19g of fat and 28g of carbohydrates for a better burger.

1. BUILDING A BETTER
BURGER
Making our best-selling
burger into a
healthier menu choice

2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates

3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45
g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g

4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g

5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g

6. VIDEO