2. How to create your brand
● There are many important factors involved in
building a company. Some of these include:
○ Having a good product to sell
○ Having a recognizable logo
○ Being accessible to the customer
3. What does it mean to create a
good product?
● A good product is one that people did not know they
needed. However, once they get this product, they can’t
live without it
○ Examples:
■ MiniFan that attaches to phone
■ Office Chair Pillow
■ Fidget Cube
● Be creative with your product!!
15. How to make a recognizable logo
● The most important thing to think about when making a brand logo is
making it simple
○ As you can see from the previous slides, some of the most famous
brands have the simplest logos
● Use few colors, but use them well
● It should somehow relate to your product in a way
● Sometimes includes the first letter of the brand name
16. Types of Companies
● Food Service
○ Fast food, restaurant, cafe, food delivery
● Clothing
○ Clothing store, athletic gear, specialty clothing
(dance, swim, formal)
● Service
○ spotify, uber, game app
● Item
○ Car, electronics, furniture, apartment/house
● Just for Fun
○ Heelys, fidget spinner, video games, toys
● Invention
○ Create your own! Pick a function from above
and think of something new
17. Today...
1. Get into groups
2. Choose a category
3. Decide on a product to sell
4. Name your company/product
5. Start designing your logo
18. How to make yourself accessible
● As a business, you need to be available to your customers at all times
● This means that they have to have a place where they can bring complaints
and also leave good reviews for your product
○ It is important that you have an email address for your company and also a website
○ Think of a good website name
■ Usually this is closely related to the name of the product
■ Also, include information about your company on the website
https://www.hydroflask.com/
