I recently gave a pressentation in my MBA class on communicating across cultures ans sub-cultures without the limitations like language, cultural makeup, and other hindering factors. Looking beyond the company I work for now, I tried to focus on a socially responsible corporate philosophy that makes meaning; founded on positive purpose. Here is the resulting slideshow.

1. Value of Clear Communication
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Issue Introduction  Page 1

2. Kindness, Wisdom, Love
Shared Value = corporate policies and practices that
enhance the competitiveness of a company while
simultaneously advancing the social and economic
conditions in which it operates – Michael Porter
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Focus and Definition  Page 2

3. One Step Closer to the Dream
How CPV helped my personal mission
Presentation on Shared Value
ECPV JULY2014 – Mike Kon
Enrique Alejandro Velez
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Report Opening  Page 3

4. Personal Journey Towards Contribution
 Canada = Embracing Immigration is a National
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Backround and Directional Make-up  Page 4
Advantage
 HSBC = First exposure to East meets West in
global organization
 Experience in many industries in many functions
 Current role: Dual Function = Dual Learning
 New Business Development – Sales
 Education and Training – Operations
 Globis MBA = KEY SUCCESS FACTOR

5. ACT Systems Inc – Corporate Training
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 Vision = “...play a role in
the globalization of
Japan...”
 Mission = “...support HR
development in the
corporate and then the
general market...”
 Entry point is English
 Goal is a total solutions
package
Current Company Priduct Lineup  Page 5
Question marks Stars
Overall
Skills
Higher market share (potential)
Higher market growth (potential)
Cross-culture
Diversity
Globalization
Communicative
Business
Skills
Business
English
Test Preparation
English
Conversation
Dogs Cash cows
Business / Language / Culture

6. How has ACT Systems changed?
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ACT Systems Shared Value  Page 6
 TREND = free content
 TREND = WEB 2.0 (many to
many participation)
 DEFENSIVE STRATEGY =
best practice operations
through compliance, due
diligence
 AGGRESSIVE STRETEGY
= customer insight on
unspoken needs through
loss-leaders, niche products,
free services
Dynamic website (Free online lessons,
Videos, Articles, Learning Community)
Cross-functional Kaizen Teams
Idea Brainstorming Forum

7. Corporate Philospohy and Leadership Style
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Philosphy and Social Values  Page 7
 Strong corporate culture
based on shared values –
John Kotter and James
Haskett, HBR
 “Companies with purpose
outperform the general
market 15:1” – Jim
Collins, Good to Great
Make meaning, the money will follow Guy Kawasaki

8. How do we make a dent in the universe?
 Vision = Mutual Understanding
 Mantra A = Promote a common
mindset of Communication
Citizenship
 Mantra B = Provide an IT
solution bigger than any
language or culture barrier
 Complete Empowerment
 Culturally adjusted
 Language barrier-free
Question marks Stars
MOOC
Curation
Cross-culture
Diversity
Mindset
Training
Higher market share potential
Higher market growth potential
Product Mix and Value Proposition  Page 8 Your Logo
Seminars
Facilitation
Dogs Cash cows

9. Actualizing Social Values of ClearCrossCulture
Social Strategy of ClearCrossCulture
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Proactive Approach
Mindset Training
IT Licensing
MANY to MANY
Social Value Actualization  Page 9
Web 2.0 Community
Dynamic Platform
Knowledge Curation
ALL to ALL
Global Compliance
International Law
ISO / 6 Sigma
Best Practices
Self-governing
Social Watchdog
Curation Ethics

10. Your Logo
Values to the stakeholders?
 NPO / NGO partners
 Employees
 Government
 Private customers
 Online
 Face-to-Face
 Communities
Here comes your footer  Page 10
“We found that the only
way to drive our
sustainability objectives
forward is by entering into
a dialogue with
stakeholders” - Irene Dorner,
CEO HSBC Bank USA

11. Sustaining the Shared Value - Monetization
Profit and Non-Profit Symbiosis:
 Direct interest from Enterprise and
private sector
 Curation Community participation
leads to Sales Pipeline Network
 NPO and NGO contributions lead to
business opportunities for training
and licensing services for Profit Arm
 Donations from Sponsors (private
and public) keep the initiative
financially viable
Profit Arm and NonProfit Arm Business Model  Page 11 Your Logo

12. 10-steps for Gaining Traction
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① List up and rank related social entry
points (war, global supply chain,
international education, global
medical teams, OECD education)
② List up related companies for
partnership, sponsorship, donations
③ Approach companies for interview,
information exchange on social
initiatives
④ Listen to their business needs
(Marketing, PR, HR, CSR) and assess
unspoken needs
⑤ Explain the social issues we are
aligned with / passionate about
⑥ Prepare and submit a proposal based
on a fit with their overall needs
⑦ Participate in developing the
implementation plan
⑧ Offer and anticipate to handle most
administrative legwork if possible
⑨ Assist in measuring and reporting
outcomes
⑩ Provide recognition for the
contributions in ways they prefer
(Kotler, Lee CSR – A Marketing
Approach to Winning Corporate
Funding)
Business Development Plan  Page 12

13. What ClearCrossCulture has done so far
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Recent Contributions  Page 13
 ICA Japan – Developing
infrastructure in poor
countries
 JEFO – Moving expiring
goods from Tohoku to
Myanmar and Philippines
 TFF-NPO – making
Suginami Ward more foreign-friendly
 FaceBook group for
collaborators
Collective
Collaborative
Communicative

14. How CCCC Facilitation Can Create Value
Change the way management communicates with the
employees
 Transparent and Broadcasted
 Participatory and Useful
Change the way individuals communicate to anyone in
the WHOLE world
 improve the message (content and order)
 Improve the way (active listening and speaking)
Your Logo Where Value is Created  Page 14

15. Significance of Curation in Social Stewardship
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Curation Innovators  Page 15
 Ashoka – promoting change
through social
entrepreneurship
 CancerCommons –
accelerate the learning cycle
or patients, doctors, and
researchers
 Early Adaptor MOOCs –
assist schools and teachers
curating and creating free
online education

16. Changing the way the
world communicates –
Building relationships
along the way
This material has been prepared for
Globis School of Managenment –
Corporate Philosophy and Social
Values class with Masahiko Kon for
the July 2014. The material is the
intellectual property of Enrique Velez
(IMBA 2014)
clear.consulting@gmail.com
“What we call the
beginning is often the
end. And to make an
end is to make a
beginning. The end, is
where we start from”
T.S. Elliot
Your Logo Closing  Page 16