This is a presentation on YoPro's value and expansion worldwide. It showcases the expansion of this global community, what it has to offer and the partnership opportunities various organizations and brands can look forward to.

1. YoPro Global | YoPro Local | Events for Young Professionals
PARTNERING WITH YOPRO

2. YoPro global was started out of a need for aspirational and
driven young professionals to meet, network and build a
community around themselves for development and
advancement.
YoPro’s members, called “yopros” are young professionals who
recognize the value of networking and personal development in
their careers, and take the opportunities YoPro provides to
advance themselves.
YoPro is a global brand and registered trademark that is
available for licensing in cities and countries that values the
development of their youth, working population and society.
YOPRO GLOBAL

3. INSIDE A YOPRO NETWORKING EVENT

4. • 2007- YoPro’s Founder launched GenNow, an internal group for employees of American Airlines
• 2007- European Young Professionals London established with YoPro’s co-founder, Ronny Ellefsen
• 2009- Having relocated to Ireland, YoPro’s Founder met with European Young Professionals
London’s Founders and launched EYP Dublin, a networking group for young professionals in
Dublin
• 2010- YoPro’s Founder collaborates and launches EYP Barcelona
• 2011- YoPro hits 10,000 followers on Facebook in 4 cities: Dublin, London, Barcelona and Bangkok
• 2011- YoPro’s Founder combines all EYP brands under EYP Global
• November 2011- Market research points to a need to establish a new global brand. European
Young Professionals was not global and inclusive. YoPro Global tested highest amongst an
international focus group’s participants
• 2012- YoPro’s Founder leaves 16-year career with American Airlines and relocates to San
Francisco, CA to learn about Technology companies.
YOPRO GLOBAL’S HISTORY

5. • March 2012- YoPro Registered in USA with CEO Dr. Ty Richardson, Ronny Ellefsen (CCO)
and Drew Morrison (CFO)
• March 2013- YoPro launches it first version of www.yoproglobal.org, Drew Morrison leaves
his position but remains a shareholder in YoPro Global
• 2014- YoPro launches it’s third version of www.yoproglobal.org and develops “The
Community Project”, YoPro’s five-year expansion plan
• April 2014- Brett Torina is added to YoPro Global as Director of Global Communities inline
with the Community Project
• July 2014- YoPro’s CEO and Director of Communities relocate to Trinidad and Tobago to
launch its first in 75 communities
• August 2014- YoProT&T Launches at Aria with local icons supporting the networking event
• November 2014- YoPro introduces Seminars and Workshops in Trinidad and Tobago
• December 2014- Events for Young Professionals Trinidad established as a company in
Trinidad and Tobago with the License to operate YoPro in the twin-island.
YOPRO GLOBAL’S HISTORY

6. YOPRO’S FOUNDERS PREPARING TO PITCH
YOPRO FOR INVESTMENT IN CALIFORNIA

7. YoPro’s vision is to be the single global resource for a diverse group of
likeminded, aspirational young professionals, providing development,
support and opportunities to it’s members and the wider community.
YoPro’s principles are simple:
• Community
• Support
• Growth
• Fun
• Respecting Diversity
These principles guide everything that is developed as part of the YoPro brand.
YOPRO GLOBAL’S VISION

8. YOPRO’S FOUNDERS PRESENT YOPRO
IN NEW YORK

9. YoPro is a registered trademark of EYP Global. As a registered trademark,
YoPro is marketed as a global brand.
With five locations identified as EYP Global Hubs, the YoPro brand is licensed
to qualified individuals and organizations demonstrating their understanding
of, and ability to grow the local and global community by adding value and
following the YoPro model.
www.yoproglobal.org is 100% owned and operated by EYP Global. While
physical communities are the only aspect of the organizations that is
licensed, EYP Global maintains and manages the global online network.
EYP Global maintains a very rigid guide to the use of the YoPro brand, and
the products and services offered by organizations representing the brand.
To learn more about Licensing the YoPro brand, contact
admin@yoprogobal.org.
YOPRO GLOBAL’S MODEL

10. TESTING YOPRO IN SAN FRANCISCO,
CA WITH MATCH.COM FOUNDER

11. The social network, www.yoproglobal.org is comprised of tools
for members to use as they develop and advance their careers.
• Dashboard
• Members can see the activity that pertains directly to their interests, as
well as get updates and reminders about activity they have initiated
• Library
• This section provides members with content in a variety of formats for
them to develop themselves and improve their employability
• Marketplace
• Here members can purchase items at a discounted rate to help them
start life as a young professional.
WWW.YOPROGLOBAL.ORG

12. • Homepage/ Community Page
• Each member’s homepage is their community page. This page is managed
by the Licensee or EYP’s General Manager in that city. It provides local
content and relevant information in that market
• Members can select other Communities to check out
• Members can also “Go Global” to engage view content across all
communities. This is the default for locations without a community page.
• The Career Center
• The career center is where members can search jobs and use various
resources for professional development including personality assessments
and recruitment advice.
• Events
• This area shows local YoPro and non-YoPro events in the local community.
WWW.YOPROGLOBAL.ORG

13. A PROPOSED RENDERING OF THE NEW
WWW.YOPROGLOBAL.ORG

14. • ONLINE YOPRO MEMBERSHIP
• Membership to YoPro’s online website will cost $7.88 USD per month for
access however, users will be able to obtain free membership by referring
people into the network each month
• ONLINE ORGANIZATIONAL MEMBERSHIP
• To access young professionals in the network, organizations will also have to
pay a membership fee to be part of the YoPro online community
• ONLINE ADVERTISING
• Organizations that are members of YoPro will be able to upload advertising
content through a self-service portal designed to automate the process
• CONTENT (VIDEO, ARTICLES, BLOGS)
• Content can be uploaded by individuals and by organizations in the YoPro
Library for a fee. This content is then accessible by the entire community.
YOPRO GLOBAL’S ONLINE PRODUCTS

15. • EVENT LISTING
• Members of the YoPro community can upload their own events to the YoPro
calendar for a fee. These events can also be managed using the application
on www.yoproglobal.org
• JOB LISTINGS
• Organizations that are members of YoPro can list jobs and participate in the
YoPro Career Center, as they seek to recruit new talent
• Publications
• To recognize accomplished young professionals, YoPro plans to issue lists
including Top 40 Young Professionals; Top 10 Companies for Young
Professionals, Top 10 Cities for Young Professionals to live in, etc.
• SPECIAL EVENTS
• YoPro plans to host international award functions and getaways for young
professionals annually in various community locations.
YOPRO GLOBAL’S OTHER PRODUCTS

16. YOPRO RECOGNIZED IN LOCAL MEDIA

17. • “DISCUSSION OVER DRINKS”
• Used as a forum to discuss ideas, test products or gain feedback, this is an
informal forum YoPro uses to interact with members and guests
• NETWORKING
• Themed events, these networking sessions are the cornerstone of YoPro’s
value proposition. At networking events, YoPro uses facilitated networking
and hosts to engage members and ensure value is identified
• THE YOPRO XPERIENCE
• Combining Networking and Workshops, the YoPro Xperience engages a
speaker or facilitator and asks members to use the knowledge imparted, to
conduct an activity that involves one or more people in a group
• SEMINARS & WORKSHOPS
• These interactive day-long events focus on imparting knowledge to a group
of professionals around personal development and usually target corporates.
YOPRO GLOBAL’S COMMUNITY
PRODUCTS

18. • OPPORTUNITY FAIRS
• Opportunity Fairs are a take on Career Fairs, redesigned to include an experience.
Jobs, entrepreneurial resources and academic programs are combined with Life’s
needs (like a bank account) and with the help of a “Guide” cohorts of 10 are
encouraged to bond as they find opportunities
• THE INFLUENCER NEWSLETTER
• YoPro’s voice in the community. This is how YoPro shares what’s happening each
month to members and influencers
• V.Y.P. MEMBERSHIP
• Combining online membership and community “Add-Ons”, Valuable Young
Professional (VYP) membership includes benefits like discounts on purchasing event
tickets, access to YoPro G.R.O.W. and various other special benefits. Revenue for this
product is attributed to the community, not Global
• OUTPLACEMENT SERVICES
• YoPro is able to package three months of seminars, workshops and opportunity fairs
for people impacted by layoffs and redundancies. Outplacement services are
packaged with YoPro membership, to companies for transitioning employees.
YOPRO GLOBAL’S COMMUNITY
PRODUCTS

19. • YOPRO PUBLICATIONS
• To recognize accomplished young professionals, YoPro plans to issue lists
locally, including Top 40 Young Professionals; Top 10 Companies for Young
Professionals, Top 10 Cities for Young Professionals to live in, etc.
• YOPRO GAIN REAL ON-THE-JOB WORK EXPERIENCE(G.R.O.W.)
• This product extracts the best of the best in the YoPro Community. All V.Y.P.
members, this running list are provided access to work opportunities with
icons in their field when they have short projects; as well as programs offered
by entities like the U.S. Embassy.
• YOPRO HOUSE (COMING SOON)
• YoPro House is a concept that, in specific locations, offers members a
“clubhouse” where they can access the resources they would have on the
website. Designed as a co-working space, there are parts of the House that
can be leased for an event, a Kitchen Restaurant and Bar to enjoy food and
drinks and other amenities exclusively for members of YoPro.
YOPRO GLOBAL’S COMMUNITY
PRODUCTS

20. A SPIRITED (EYP) EVENT IN BARCELONA

21. YoPro Active Communities YoPro Inactive
Communities
YoPro Planned
Communities 2015-2016
Trinidad & Tobago London Kingston, Jamaica
Dublin Barbados
Bangkok Nassau, Bahamas
Barcelona Paris, France
San Francisco
YOPRO GLOBAL’S LOCATIONS
CURRENT

22. EYP DUBLIN DOES 1920’S THROWBACK

23. Dr. Ty Richardson
Founder & Chief
Executive Officer
Mr. Brett Torina,
Director of Global
Communities
EYP Trinidad &
Tobago’s Board of
Directors
Intern Assistant
Ms. Kristina Valter,
Project Manager
(web
development)
Mr. Alpay Beler
Contract
Developer
Mr. Ronny Ellefsen,
Chief Creative
Officer
Intern Assistant
EYP Global
EYP Local (Example:
Trinidad & Tobago)
Board
Members
Paid Staff
Licensee
Volunteer
Committee
EYP GLOBAL’S TEAM

24. YOPRO’S FIRST SEMINAR IN TRINIDAD
AND TOBAGO

25. YOPRO GLOBAL'S PROJECTED
FINANCIALS YEAR-END 2015
Particulars USD Income Expenses
Starting Capital $18,000
EYP Trinidad Year-End 2014 -$13,500
Est. EYP Trinidad Year-End 2015 +$23,000
Est. Licenses Sold (2) in 2015 +$30,000
Start-Up Training Expenses (3) -$8,000
Marketing Investment -$6,500
Website Development -$15,000
Est. Balance Year-End 2015 $10,000

26. YOPRO’S DIRECTORS PROMOTING
YOPRO’S ACTIVITIES ON TELEVISION

27. YoPro T&T, (also known as YoProTT) was the first community established outside of
the United States under the YoPro brand.
Trinidad and Tobago was selected as the first international YoPro community
based on YoPro’s founder, Dr. Ty Richardson having been born in the Republic.
Shortly after launching the community, Dr. Richardson and Mr. Torina quickly
realized the model developed for YoPro did not cater to the needs of the
developing world, and thus, decided to extend their stay in Trinidad and Tobago
to build a better YoPro that can be readily adopted in developing nations.
Based on this, a new YoPro website was conceived and products and services
added to the menu of YoPro offerings to cater to the development of
developing nations’ citizens.
YoProTT is the Flagship Community for YoPro in the Caribbean, Central and Latin
America and is currently operated as part of the EYP Global group of
companies.
EYP Trinidad is the operating company for YoPro in Trinidad and Tobago.
ABOUT YOPRO T&T (YOPROTT)

28. YOPRO T&T HISTORY
• EYP launched YoPro in Trinidad and Tobago on August 28th 2014. This was
the first networking event for the brand in the twin-island nation.
• In November, 2014, YoProT&T successfully launched its first seminar entitled
The Art of Conversation.
• Events for Young Professionals Trinidad was registered as a non-profit
organization on December 14th 2014 to operate the brand in Trinidad and
Tobago
• Four of the committee members who supported the start-up of YoPro in
Trinidad and Tobago were invited to become board members, along with
YoPro Founder and CEO, and YoPro’s Director of International Communities
and a seventh board member selected for her support for YoPro.
• As of March 2015, Events for Young Professionals Trinidad has six of its 14
board members assigned; and a robust committee of 13 volunteers who
execute events

29. YOPRO HOSTS A CHRISTMAS MARKET
SPECIAL EVENT

30. Upon entering the Trinidad and Tobago market, YoPro’s leaders
identified eight (8) products for this marketplace:
• Networking Events, August 2014
• The Influencer Newsletter, October 2014
• Seminars and Workshops, November 2014
• Opportunity Fairs, May 2015
• YoPro G.R.O.W., June 2015
• YoPro V.Y.P. Membership, July 2015
• YoPro Publications, August 2015
• YoPro House, 4Q15.
YOPROTT’S PRODUCTS

31. YOPRO INTEGRATES INTO LOCAL
CULTURE IN TRINIDAD AND TOBAGO

32. • YoProTT’s team is currently a work-in-progress and updates can
be found at YoProTT’s Team website: www.yoproand.me
YOPROSTT’S TEAM
YoProTT’s Board of Directors
YoProTT’s Committee Members

33. Statistic Data
Total Number of Followers (Facebook) 1157
Growth over the period (1st Quarter) 26% (8% month over month)
Total # page views on www.yoproglobal.org/TT 782 (March 2015)
Bounce rate on www.yoproglobal.org/TT 3%
Newsletter distribution in March 829 recipients
Growth of Newsletter distribution over the period 286%
Open rate of the Newsletter over the period 26%
% of Facebook Followers are Male 36%
% of Facebook Followers are Female 63%
Largest segment: 24-34 year old Women 34%
% Said “Yes” to: Did the Event Meet Your Expectation? 95%
Score out of 4.0, How Satisfied are you with YoProTT? 3.5
YOPROTT’S 1Q15 DATA

34. YOPRO CEO DISTRIBUTING FUNDS TO
LOCAL CHARITY AFTER AN EYP EVENT

35. Particulars 1Q15 (TTD)
Total number of events (excluding newsletters) 5
Total number of paying attendees to events 267
Total revenue generated this period $78,712 TTD
Largest revenue source for events: Sponsorship 39%
Second largest revenue source for events: Advanced Tickets 27%
Total event expenses for the period $71,577
Total event expenses as a % of revenue 91%
Net Revenue for the period $7,136
YOPROTT’S FINANCIALS

36. YOPRO AT CHUCK-E-CHEESE FOR A
NETWORKING EXPERIENCE

37. YoPro’s approach toward the execution of its mission is to
partner with organizations and brands that provide value to
yopros locally and globally.
Partnership opportunities can be both local or global, and can
be made “in cash” or “in-kind”.
The value received for partnering with YoPro is customized to
each partnership and includes a host of visual and integrated
approaches designed to engage our members and their guests
with your brand, based on the experience.
OPPORTUNITIES WITH YOPROTT

38. ENGAGING BRANDS IN THE YOPRO
EXPERIENCE

39. Global opportunities to partner with YoPro Global include:
• Website development
• Marketing collateral (YoPro merchandise; YoPro membership
cards and YoPro marketing materials: videos, commercials)
• Market-entry support locally in a location YoPro intends to
launch
• Travel and accommodation support for YoPro’s expansion
team in locations around the world
• Contacts that can assist with providing support, resources and
content for YoPro’s events, launches and expansion.
GLOBAL OPPORTUNITIES

40. YOPROS NETWORKING OVER BRUNCH

41. Cash opportunities to partner with YoPro locally include:
LOCAL CASH OPPORTUNITIES
Product Cash Partnership Starting from…
Organizational (includes all events
and activities/experiences)
$350,000 (TTD) annually
Committee/ Volunteers (wearing
branded t-shirts and promo material)
$125,000 (TTD) annually
Networking Experiences $10,000 (TTD) per event
Seminars and Trainings $25,000 (TTD) per event
Opportunity Fairs $35,000 (TTD) per event
YoPro G.R.O.W. $1,500 (TTD) per experience
YoPro Publications $25,000 (TTD) per publication
Influencer Newsletter $5,000 (TTD) per issue

42. YOPRO’S LEADERSHIP WITH THE PRIME
MINISTER OF TRINIDAD AND TOBAGO

43. Standard product/”in-kind” partnership opportunities include:
Special product/”in-kind” partnership opportunities include:
LOCAL IN-KIND OPPORTUNITIES
Item For
Venue All Events
Food/ Bar/ Beverages All Events
Speakers All Events
Marketing/ Media Support All Events and Organizations
Item For
Magazine Printing Support/Editing Publications
Curriculum development & Facilitation Seminars/Workshops/Opportunity Fairs
Special Projects/Programs YoPro G.R.O.W.
Advertisers The Influencer Newsletter

44. YOPRO MEMBERS ARE ACTIVELY
ENGAGED IN THE COMMUNITY

45. YoPro partnership opportunities include three core aspects:
• Visual recognition of the partner’s brand. This includes:
• A co-branded media wall
• Co-branded digital photos uploaded to social media
• Promotion of the partner’s brand on YoPro’s social media
• Engagement with the partner’s brand which includes:
• Co-facilitation at seminars and workshops
• The partner’s brand used as a case study for workshops or the networking
experience
• Use of the partner’s facility, product or service to experience networking
• Measured results in tandem with the expectations of the partner
• An interview prior to the partnership to agree on expectations
• Implementation of the YoPro Guarantee based on the circumstances.
RETURN ON YOUR INVESTMENT (R.O.I.)

46. INFLUENCERS SUPPORTING THE
LAUNCH OF YOPRO IN TRINIDAD

47. The YoPro Guarantee is simple. If the total number of leads
agreed on prior to the event is not reached by the partner, EYP
will offer the partner up to two (2) additional, but different event
experiences at no cost, for the partner to achieve the agreed
number of leads.
If following three (3) events, the agreed number of leads are not
achieved, YoPro no longer bears the responsibility for achieving
those leads.
THE YOPRO GUARANTEE

48. YOPRO RECOGNIZED MORE IN THE
LOCAL MEDIA

49. Contact us at:
Ty@yoproglobal.org
Admin@yoproglobal.org
1-868-362-3945
www.eypglobal.org
LIKE WHAT YOU SEE…

50. THE TEAM AT YOPROTT