Event Report for
Global Youth Competitiveness Forum

Guangzhou, China
21st Feb 2014
powered by
 c
About AIESEC

AIESEC envisions peace and fulfilment of humankind’s potential. AIESEC is the world’s
largest youth-led organ...
Global Youth Competitiveness Forum
Guangzhou, 21st Feb 2014. 

Global Youth Competitiveness Forum was the opening event of...
Forum Theme:
Empowering the new generation of 
Globally Competitive Leaders
Forum Information
9:00 – 9:30
9:30 – 10:00
10:00 – 11:00
Power Talks
11:00 – 13:00
 Lunch + Global Village
13:00 – 14:00
 ...
Host

Maggie Ma
AIESEC alumni;
Vice President, AIESEC International 12-13;
President, AIESEC in Mainland of China 11-12 
O...
Power Talks
Overall Event Review
Global Village
Top business leaders from world leading companies shared
their own perspec...
Power Talk 1: Mr Richard Shaw

Richard Shaw from Amway delivered the opening
speech as one of the key forum partners. 

Mr...
Power Talk 2: Mr Quin Liu

As a representative of Chinese business leaders
possessing key global competencies, Mr. Liu
sha...
Panel Discussion
“Empowering young people with globally competitive leadership”, was the key focus for the panel
discussio...
Corporate Workshop 1
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Amway Workshop
Mr. Richard Shaw
	
  
How to ma...
Corporate Workshop 2
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
EF Workshop
Melissa Lam

Leadership in Design
...
Corporate Workshop 3
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
AdMaster Workshop
Calvin Chan

How companies in Chi...
Corporate Workshop 4
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Bacardi Workshop
Thomas Sypré

How executives...
Power Talk 3: Mr Guy B. Persaud

As one of the top business leaders in China’s largest
consumer goods multinational corpor...
Global Village
Global Village is a traditional event at
AIESEC conferences, in this Global
Leaders’ Summit, there were 210...
Event Branding
Event Backdrop & Banner
Thank You
Contact:

Echo Wu
echo.wu@aiesec.net 138 1138 9384
Vice President of Business Development, AIESEC in Mainland of...
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[AIESEC] Youth Competitiveness Forum 2014 Report

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[AIESEC] Youth Competitiveness Forum 2014 Report

  1. 1. Event Report for Global Youth Competitiveness Forum Guangzhou, China 21st Feb 2014 powered by c
  2. 2. About AIESEC AIESEC envisions peace and fulfilment of humankind’s potential. AIESEC is the world’s largest youth-led organisation which aims to provide young people with entrepreneurial and responsible leadership. AIESEC is a global network with 100,000 youth impacting the world through experiential leadership development experiences. AIESEC has been enabling youth leadership development through international internships & volunteer experiences for over 66 years, through a global learning environment across 124 countries & territories. In 2013, AIESEC provided life-changing experiences to 22,500 young people in volunteer projects and 5,000 young people in professional internships across the globe. AIESEC is a global, non-political, independent, non-for-profit organization run by students and recent graduates of institutions of higher education. Its members are interested in world issues, leadership and management. AIESEC does not discriminate on the basis race, color, gender, sexual orientation, creed, religion, national, ethnic or social origin.
  3. 3. Global Youth Competitiveness Forum Guangzhou, 21st Feb 2014. Global Youth Competitiveness Forum was the opening event of AIESEC’s Global Leaders’ Summit 2014, which is the prestigious annual international presidents meeting of the AIESEC network. In this summit, 210 young leaders from 124 countries and territories gathered together, to create strategies and make decisions towards moving closer towards our vision. We were also joined by 450 pre-selected Chinese university students for this wonderful occasion. In the year of 2013, AIESEC in Mainland of China created a 10-year vision: “We envision a generation of globally competitive leaders positively impact tomorrow’s China”. Thus, we created the theme of the forum: “Empowering the new generation of globally competitive leaders”. It aims to bring insights on challenges faced by youth today, in order to generate discussions on the importance of being globally competitive, and how young leaders can achieve it. It was also our pleasure to be joined by more than 30 corporate partners and external guests in the forum, to share insights and to inspire the leaders of tomorrow. The forum was a great success, which was made possible with all the support from our partners and sponsors. We are looking forward to the next time we meet, you are most welcome to join us again.
  4. 4. Forum Theme: Empowering the new generation of Globally Competitive Leaders
  5. 5. Forum Information 9:00 – 9:30 9:30 – 10:00 10:00 – 11:00 Power Talks 11:00 – 13:00 Lunch + Global Village 13:00 – 14:00 Corporate Workshops Panel Talk 14:00 – 14:30 Power Talks 14: 30 – 14:45 Closing Opening Agenda Forum delegate 250 International Delegates From 124 countries and territories + Current Presidents of AIESEC Countries and territories + Newly elected President of AIESEC Countries and territories + AIESEC International Executive Board Team 400+ Chinese Youth Leaders AIESESC Presidents/Vice Presidents and team leaders from 50+ Universities 30+ Corporate Representatives Corporate partners and guests from different industries
  6. 6. Host Maggie Ma AIESEC alumni; Vice President, AIESEC International 12-13; President, AIESEC in Mainland of China 11-12 Opening Speakers Lisa Gao President, AIESEC in Mainland of China 13-14 Rolf Schmachtenberg President, AIESEC International 13-14 Panel Talk Moderator Enoch Wong Vice President, AIESEC in Mainland of China 13-14 Forum Information c Venue •  5th Floor. The WESTIN Hotel, Guangzhou •  广州市海航威斯汀酒店 五楼宴会厅  
  7. 7. Power Talks Overall Event Review Global Village Top business leaders from world leading companies shared their own perspective about how to empower a new generation of global competitive leaders and how companies cultivate this kind of talents. Panel Discussion Corporate Workshops Business Leaders from different industries (sales & marketing, education, technology and beverage) shared their company good case practices and personal experiences with young leaders to inspire and gave insights on their respective industries. A powerful conversation between top business leaders on the topic of “Global Competitive Leadership”, 5 panelists shared their thoughts with each other and provided practical advices to forum attendees. 210 AIESEC presidents from 124 countries and territories represented their own culture during the global village, with traditional clothing, local food and souvenirs. All forum attendees and speakers were able to embrace and appreciate the diverse cultures of our global network.
  8. 8. Power Talk 1: Mr Richard Shaw Richard Shaw from Amway delivered the opening speech as one of the key forum partners. Mr. Shaw gave us an overview of Amway and briefly explained about the model of direct selling. He shared with us how Amway develops young talent by running a special management trainee program to find the top talents who can be the future leaders of the business. Mr. Shaw emphasized that it’s very important for a successful company, like Amway, to continue finding and developing great young talents. Richard Shaw " Vice President, Strategic Planning & Internal Auditing, Greater China Region Amway Richard has a wealth of experience in management consulting in multinational companies for more than 12 years. He has been Principal in the Boston Consulting Group where he worked for over 8 years in the US and China. Prior to joining Amway, he was Asia Pacific Director of Marketing - Food Industry at Avery. He also worked for Deloitte and Touche as a consultant focusing on telecom and high-tech sectors, and worked in Taiwan as e- Business Consultant at IBM. Richard is an American born Chinese, a graduate from University of Texas (BA) and University of Chicago (MBA)
  9. 9. Power Talk 2: Mr Quin Liu As a representative of Chinese business leaders possessing key global competencies, Mr. Liu shared with attendees his personal and professional experience, about how he built his global competitive advantage. Quin Liu " President of Asia Pacific, Worldwide Vice President Logitech Quin Liu joined Logitech in 2010 as President of Logitech China. He succeeded in transforming Logitech into a leading consumer electronics brand in China. Before joining Logitech China, Mr. Liu worked in PepsiCo China for more than 16 years in various senior management positions. Mr. Liu was born in China and obtained his education in Canada. He also was a Canadian Chartered Accountant and graduated from University of Calgary with a bachelor in business management. Mr. Liu said China has changed, MNCs are facing big opportunities and challenges in Chinese market, this provides Chinese talents increasingly more opportunities to take global and regional roles, talents with solid Chinese market experiences are definitely a “premium” for companies. Mr. Liu also gave AIESEC members some suggestions in the end of his speech: §  Choose the right company & leaders. §  Build experiences from the ground up. §  Work with passion & positive attitude §  Learn with active mind – speak up with opinion §  Act with integrity & ethics
  10. 10. Panel Discussion “Empowering young people with globally competitive leadership”, was the key focus for the panel discussion, with a diverse group of corporate executives across sectors. In front of 660 youth from over 124 countries and territories, the experienced panelists shared what it takes for a young graduate to succeed in today’s competitive market, especially in the global talent pool. The most insightful remark came when panelists agreed that passion and aligned values are a lot more important than skills and competencies during talent selection. Additionally, one panelist mentioned that international travel is not longer considered an advantage; applicants must have more in-depth and meaningful cross-culture interactions in order to prepare for better global collaboration in the 21st century. The Panel Talk ended with questions from the floor, discussing about responsibilities from companies and employees towards society, and how innovation must go beyond daily operation into CSR as well. Moderator (on the far left): Enoch Wong – Vice President, AIESEC in Mainland of China Panelists (from left to right): Thomas Sypré – Asia Pacific CFO, Bacardi-Martini Quin Liu – President of Asia Pacific, Logitech Melissa Lam – Chief Representative, EF Education First Richard Shaw – Vice President, Anyway Greater China Vincent Yan – CEO & Founder, AdMaster
  11. 11. Corporate Workshop 1                       Amway Workshop Mr. Richard Shaw   How to make a direct selling job more attractive to college graduates   In this workshop, Mr. Shaw used Amway itself as a case study to discuss with attendees “How can Amway improve their value proposition to attract more college graduate?” Amway has a very successful business in China, it’s unique value propositions include entrepreneurial, income, quality products and community. However, the percentage of young distributors is declining in the past 3 years. Attracting more young distributors into the business become one of the key strategies for Amway.
  12. 12. Corporate Workshop 2                       EF Workshop Melissa Lam Leadership in Design In today’s global economy, cutting-edge design can lead to better recruiting, productivity and retention for today’s workforce. Ms. Lam use EF and HULT business school as case study to lead attendees to discuss: ·         New design trends for entrepreneurial companies ·         Attractive features for young high potential staff ·         EF China as case study in forward-thinking design Ms. Lam also shared her personal experience in designing and how she find her interest in real estate. Melissa Lam General Manager and Chief Representative, China " EF Education First Melissa Lam joined EF in 2001 and has been based in China since 2005. Prior to joining EF, Ms. Lam worked in the investment banking division of Credit Suisse, an international financial services company, and in corporate development at Oak Industries Inc., a NSYE-traded telecommunications component manufacturer. Ms. Lam is a graduate from Wellesley College (BA) and Harvard Business School (MBA).
  13. 13. Corporate Workshop 3                     AdMaster Workshop Calvin Chan How companies in China are using big data analytics to enable better decision-making. Calvin Chan from AdMaster shared with attendees the unique behaviors and psychology of Chinese consumers today, he used companies like Coca Cola, Red Bull, Wahaha, Microsoft, IBM as case studies to explain how advertisers in China are now leveraging big data in decision making. Big Data enable companies to migrate from traditional one-way communication into interactive communication. Real time Big Data visualization helps companies “catch up with the moment”. Prior to AdMaster, Calvin Chan worked in the US and China operation of media team of the Nielsen Company. Mr. Chan is now also chairing the Board of Advisors for AIESEC in Mainland of China, focusing on youth leadership development and global traineeship programs. Mr. Chan is a graduate of the Hong Kong University of Science and Technology Calvin Chan Board of Advisors, AIESEC in Mainland of China Chief Operating Officer, AdMaster
  14. 14. Corporate Workshop 4                       Bacardi Workshop Thomas Sypré How executives identify future global, entrepreneurial talents In this workshop, Thomas Sypré gave a lot of practical advices to young people about how they can differentiate themselves and be recognized as a leader. Mr. Sypré shared his working experience in 7 different countries from 1997 to 2013, by sharing his career development path. He also shared a very important principle to succeed in career: “Find your values and practice them throughout your whole career.” Here are some other suggestions Mr. Sypré gave during the workshop: -  Strong academic performance -  Willingness to do impossible -  Make a mistake to grow and learn -  Find the trend where you feel the market has the need -  Don’t fight alone, find a partner -  Build your competencies and learn in big companies -  Don’t take things for granted Thomas Sypré " Regional Chief Financial Officer, Asia Pacific Bacardi-Martini Thomas Sypré joined Bacardi-Martini Asia Pacific Limited in 2013 as Regional CFO (Asia Pacific), and is based in Hong Kong. In his role, Mr. Sypré is responsible for all finance operations and strategic planning in the Region. He is leading and developing the Finance function and is partnering closely with the entire Asia Pacific Leadership Team. Mr. Sypré is a member of the Asia Pacific Leadership Team and the Global Finance Leadership Team.
  15. 15. Power Talk 3: Mr Guy B. Persaud As one of the top business leaders in China’s largest consumer goods multinational corporation, Mr. Persaud shared with attendees his understanding of leadership and how to grow leadership skill. Mr. Persaud said there are three principles as a leader he believes they are critical: 1.  Help others to shine 2.  In business, people come first 3.  Hungry & humble to learn Guy B. Persaud President of Greater China Fabric & Home Care Division, Procter & Gamble Inc. P&G is one of the largest MNCs in China with over RMB 40 billions in sales. Guy B. Persaud is responsible for the overall business of P&G’s largest global category – Fabric and Home Care in China. Mr. Persaud has extensive experience sgrowing businesses and developing organizations around the world with P&G. He has more than 18 years of experiences with assignments in North America, Europe, and Asia. Mr. Persaud graduated with a Masters of Business Administration from McGill University in Montreal, with an internship at the Copenhagen Business School in Denmark. Mr. Persaud also shared with us the three different levels of the Leadership Pyramid, he told attendees: “In any job you do, in any career, as you develop, you need to make a bigger impact.”
  16. 16. Global Village Global Village is a traditional event at AIESEC conferences, in this Global Leaders’ Summit, there were 210 youth representatives from 124 countries and territories presenting their unique culture in China, together with 450 Chinese youth delegates and external guests, through this they were able to embrace different cultures and transitions.
  17. 17. Event Branding Event Backdrop & Banner
  18. 18. Thank You Contact: Echo Wu echo.wu@aiesec.net 138 1138 9384 Vice President of Business Development, AIESEC in Mainland of China PARTNERS Premium Sponsor Gold Sponsor Youth Forum Partner In-kind Sponsor

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