Accelerating a Young Professional’s path
From College to the Corner Office”

Ty Richardson
Ty@yoprogobal.org
703-622-8167
YoPro Global is an invite-only global social network community

For young professionals 21-40 years olds
Focused on helpin...
• The Problem
– Facebook
• Is for the college years
• Too personal- family photos
• Too broad- too many interests

– Linke...
• The Solution
– A community that:
• Step 1:
– Connects recent graduates and young professionals together based on shared
...
Target Goal: 6,000,000 over 3 years
Young
@
Heart

1,267,158,172 worldwide

36-40

490,634,091 worldwide

31-35

520,787,3...
•

The Market
– 2.1Billion young professionals worldwide
•

Our goal: impact 1,400,000 in 3 years

– 3.4 Million new gradu...
• Our Revenue Model- Year 3
Brand services
18%
Event services
31%

Premium
membership
15%

Career services
36%

Recruitmen...
Mar '13- Jun '13

Jul '13- Jun '14

Jul '14- Jun '15

Jul '15- Jun '16

Pre-launch

Year 1

Year 2

Year 3

Users
End of p...
Here’s what we did:
• We identified our problem
• We found a solution
• We studied our market
• We learned the space and d...
“Successful sales leader with a verifiable track
Members were taking
record of success who generates significant
the time ...
• We Validated:
• Launched a
MeetUp group
– Required each
person to create
a profile

• Signed up 25
YoPros in 5 Days
• Va...
• Secret Sauce to Global Communities:
–
–
–
–
–
–
–
–
–
–

Facilitated Networking
Communication is an absolute must
Provid...
Phases of Development

•Research the
Market
•Validate the
Problem & Solution

December
2012

March 2013
•Build a Min. Viab...
Ronny Ellefsen- Designer

Ty Richardson- CEO

• 14 years, global MNC
• 10 years Management
• 8 years senior management
• D...
Tom Butler- IT Adviser

Charlotte Leo- HR Advisor

• President- Elect for 2014 –
Dallas HR (2nd largest HR
Organization in...
• Current Status:
– $100,000 raised
already
• 50% Founders
• 50% Friends and
Family
• Bootstrapped currently
– Additional ...
Investment Schedule:
Milestone Date

Investment
Required

Goal: # Members Goal: #
Communities

Goal: Revenue
(for the peri...
See the mockups @ www.tapemuseum/yoprodemo
YoProDeck
YoProDeck
YoProDeck
Upcoming SlideShare
Loading in …5
×

YoProDeck

332 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
332
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Introduce yourself Ty
  • YoProDeck

    1. 1. Accelerating a Young Professional’s path From College to the Corner Office” Ty Richardson Ty@yoprogobal.org 703-622-8167
    2. 2. YoPro Global is an invite-only global social network community For young professionals 21-40 years olds Focused on helping young professionals transition from college to the right career path, and helping them get to the corner office faster. YoPro provides: • Online peer to peer networking based on matched interests and expertise, • A robust and aspirational profile with personality and purpose • In-person events in YoPro Communities for members to experience networking and build relationships
    3. 3. • The Problem – Facebook • Is for the college years • Too personal- family photos • Too broad- too many interests – LinkedIn* • • • • Average age: 44 years old Resume-based profiles Based on what you have achieved Connections required to be successful Viadeo & Xing are equivalents to LinkedIn in Europe
    4. 4. • The Solution – A community that: • Step 1: – Connects recent graduates and young professionals together based on shared interests • Step 2: – Provides events for them to meet, network and build relationships • Step 3: – Provides expert content based on their interests, which also facilitates better networking • Step 4: – Facilitates advice, mentorship and learning best practices for career discovery and advancement • Step 6: – Build profiles that reflect diversity, passion and an a positive attitude towards careers and change • Step 7: – Changes the way young professionals approach Life, jobs and relationship building through networking
    5. 5. Target Goal: 6,000,000 over 3 years Young @ Heart 1,267,158,172 worldwide 36-40 490,634,091 worldwide 31-35 520,787,328 worldwide 26-30 564,302,257 worldwide Focus Now: 21-25 601,012,544 worldwide 4
    6. 6. • The Market – 2.1Billion young professionals worldwide • Our goal: impact 1,400,000 in 3 years – 3.4 Million new graduates in the US in 2013 – 45% of the unemployed in the US are under 34 years old – 37% of Gen Y (19-31 years old) in the US, under or unemployed – 85% of Americans use groups to meet new people with shared interests (PEW research) – 48.1% increase in unique user acquisition in the bottom 50% niche social networks (validation that targeted social communities like YoPro are gaining attention) – 19.5% of marketing budgets include social media today and growing (a source of revenue for YoPro: event sponsorship and online advertising) – The global online recruiting industry is estimated at $456 Billion in 2015
    7. 7. • Our Revenue Model- Year 3 Brand services 18% Event services 31% Premium membership 15% Career services 36% Recruitment & Coaching Mentorship & more member access Advertising & Commissions Event Sponsorship
    8. 8. Mar '13- Jun '13 Jul '13- Jun '14 Jul '14- Jun '15 Jul '15- Jun '16 Pre-launch Year 1 Year 2 Year 3 Users End of period 100 24,146 332,381 1,427,948 Revenue Brand services $ - $ 9,396 $ 257,000 $ 1,548,629 Premium membership $ - $ 3,259 $ 219,822 $ 1,302,151 Career services $ - $ $ 445,702 $ 3,013,830 Event services $ - $ 20,801 $ 439,791 $ 2,605,169 Total Revenue $ - $ 33,456 $ 1,362,315 $ 8,469,779 Website hosting $ 568 $ 2,892 $ 73,404 $ 431,100 Cost of premium services $ - $ 1,955 $ 191,812 $ 1,143,119 Total COGS $ 568 $ 4,847 $ 265,216 $ 1,574,219 - Cost of good sold % of revenue Operating margin n/a $ (568) % of revenue 14% $ 28,609 n/a 19% $ 1,097,098 86% 19% $ 6,895,559 81% 81% Selling general and administrative * Marketing $ 5,614 $ 139,856 $ 447,849 $ 833,129 Product $ 27,518 $ 238,759 $ 1,092,106 $ 2,698,426 Administrative $ 128,069 $ 85,856 $ 350,159 $ 1,118,068 Facilities $ 18,877 $ 42,722 $ 87,467 $ 120,917 Total SG&A $ 180,078 $ 507,193 $ 1,977,580 $ 4,770,539 % of revenue EBITDA % of revenue n/a $ (180,646) 1516% $ n/a (478,584) 145% $ -1431% (880,482) 56% $ -65% 2,125,020 25%
    9. 9. Here’s what we did: • We identified our problem • We found a solution • We studied our market • We learned the space and defined our revenue • We validated our problem and our solution with our market • We built a truly MVP site and • We launched! • And, We Learned!
    10. 10. “Successful sales leader with a verifiable track Members were taking record of success who generates significant the time to build out profit, … by providing extensive knowledge of their profilesbanking, lending, insurance and investment extensively and services”. am changing careers from Speech Pathology unexpectedly “I to Human Resources... I am an extroverted, customer oriented leader, with a positive, cando attitude, and eagerness to learn”. “I graduated college with a communications and Spanish double major in 2010… I've lived in the Bay Area all my life and enjoy connecting with young professionals!”. “I work in Market Research, primarily conducting qualitative research for CPG, food/beverage and gaming clients... I live in Marin and work from home, so socializing and networking opportunities are a little tough to find. Looking forward to meeting other young professionals in the area”!
    11. 11. • We Validated: • Launched a MeetUp group – Required each person to create a profile • Signed up 25 YoPros in 5 Days • Validate the Questions • Validate the market • Sign up for YoPro
    12. 12. • Secret Sauce to Global Communities: – – – – – – – – – – Facilitated Networking Communication is an absolute must Provide intimate groups for discussion and problem-solving Provide content that’s specific to personal and professional growth but general to any industry Have a centralized team by region accountable for execution, but local representation who can deliver a local experience Reward and recognition must be visual and monetary Global is important to members- ensure there is a fraternity feel Link the in-person community experience with the online profile management and enable rewards to be exchanged Start focused on one area, but demonstrate global quickly We’ve done this successfully five times in five countries
    13. 13. Phases of Development •Research the Market •Validate the Problem & Solution December 2012 March 2013 •Build a Min. Viable Product •Get to Market and Learn •Adapt and correct assumptions •Launch new online Community September 2013 November 2013 •Build Focused Growth Plan (1 city at a time) •Grow Users •Build Engagement Strategy •Add features based on user behavior January 2014
    14. 14. Ronny Ellefsen- Designer Ty Richardson- CEO • 14 years, global MNC • 10 years Management • 8 years senior management • Doctoral degree in Organization and Management focused on Gen X and Y • Founder of EYP Dublin (a global YP Org) & Gen Now • Sales, Marketing, HR, Operations, Legal • CEO, Sales, Marketing, BD • 12 years, Entrepreneurship • 3 Companies- London, Oslo, Switzerland • 2x Award-winning designer • UI/UX experienced • Internationally-based • Founder of EYP London (a global YP Org) • Chief Design Officer & VP International Operations
    15. 15. Tom Butler- IT Adviser Charlotte Leo- HR Advisor • President- Elect for 2014 – Dallas HR (2nd largest HR Organization in the US; Subset of SHRM) • Head of Business Relations for Advancial Credit Union • A young professional with experience working domestically and internationally • Co-Author: A Young Professional’s Guide to the Universe • 20 Years of IT, product development and systems security background working internationally • Diver background in managing website architecture and development • A subject-matter-expert in IT strategy and consulting • Supports the management and development of YoPro’s technology development and stack
    16. 16. • Current Status: – $100,000 raised already • 50% Founders • 50% Friends and Family • Bootstrapped currently – Additional $35K invested by CEO/ Founder in 2013 • The Initial Ask: – $250,000 sought • Hire Technical Staff • Hire Community Staff • Invest in Marketing for User Growth • Expand Community Operations • The Total Ask: – $2.9MM • Over 24 months (9 payments) • Profitability by April 2016
    17. 17. Investment Schedule: Milestone Date Investment Required Goal: # Members Goal: # Communities Goal: Revenue (for the period) January 2014 $250,000 3,499 2; 2 Events $945 April 2014 $250,000 12,757 4; 4 Events $5,538 July 2014 $250,000 31,017 7; 11 Events $17,213 October 2014 $329,563 62,320 10; 21 Events $39,003 January 2015 $452,615 118,898 11; 33 Events $110,350 April 2015 $410,406 222,013 15; 47 Events $193,605 July 2015 $419,354 377,312 18; 64 Events $320,061 October 2015 $264,433 547,167 21; 84 Events $470,020 January 2016 $250,000 786,915 22; 106 Events $686,422 Total Investment $2,877,444
    18. 18. See the mockups @ www.tapemuseum/yoprodemo

    ×