2. Introduction
Power Drive is an electronic Gadget that will
reduce the Burden of Carrying both Pen Drive
and Power Bank separately. This Device
Contains 10,400 mAh of Power Backup and
32 gb of Data Storage memory with 3.0 OTG
USB CABLE.
3. Features:
Shock Proof & Water Proof.
USB 3.0 Supports up to 5 gbps.
OTG USB Drive.
Storage Capacity of 32 GB.
Compatible with all smart phones.
Power Backup Capacity of 10,400 mAh.
Lithium-ion Battery.
4. Features Contd:
85% Power Efficiency.
Weight-110gm.
Micro Connector Charging.
Available in 12 Colors.
One Year Manufacturing Warranty.
6. Working of Power Drive Contd:
Step 1: Connect the Power Drive USB 3.0 side with
the Laptop or with the Electronic USB Socket.
Step 2: While Connecting with the Laptop, The Power
Drive will automatically get charge and at the same
time you can share the data between the laptop and
the power drive.
Step 3: After Completion of Work/ Charging of Power
Drive connect the OTG side of Power Drive with your
mobile Charging Jack.
Step 4: After Connecting Power Drive with Mobile, the
Mobile will get charge automatically and mean while
you can share the data from the Power Drive.
Hence, In this way the Power Drive works.
9. SEGMENTATION
Demographic segmentation:
Age : 15-25
Gender : More focus on male, secondly on female
Income : Middle class and upper middle class people
Education: Educated people
Geographic Segmentation:
Country : India
Urban/Rural : Bothe Urban and Rural (More focus on urban population)
Psychographic Segmentation:
Attitude :
Knowledge and Awareness :
Wants and Need : We will be focusing those who are facing backup problem
Behavioural Segmentation
Products purchased:
User status :
Media habits :
Loyalty :
Frequency of usage :
27. Conclusion:
Emphasis on Innovation of Product.
Emphasis on Exploring New Markets.
Focusing On Pricing Strategy.
Making a strong Distribution Channel.
Selling our Product into Other Countries.
First Mover Advantage….