2. The Original CableMates
Lia Richter
Student at Drexel University
Major: General Business
Kelly Sumbung Magnus Mathiesen
Student at Drexel University
Major: International Business
Student at University of Leeds
Major: Business Administration &
Psychology
Lorraine Sharp
Student at University of Leeds
Major: Contemporary &
Professional Studies
Student at University of Leeds
Major: Biotechnology with
Enterprise
Jack Norcross
3. The company aims to make
the charging process more
convenient for the consumer.
5. The solution
CableMate is a mobile phone
charging cord and app that
allows consumers to share
and receive power.
6. ● Universal cord
● Mobile app that controls cord
○ Allows the consumer to
select how much power they
are giving or receiving
○ Special features
● Turbocharging
What We Offer:
7. 1. Purchase the cord
2. Download the free CableMate
App
3. Begin sharing and receiving
power.
How it Works:
8. How it Works:
Step 1
Plug the cord into the
two phones: one
receiving the charge
and one giving the
charge.
Step 2
Open the mobile app
and select how much
charge is going to be
transferred.
Step 3
Let the power transfer
begin!
9. Primary Research
● Survey by SurveyMonkey
● Showcase market opportunity + target market
● 110 responds, 16 Questions
● 11 closed, 3 semi-closed, 2 open
10. Market Opportunity
● Total Mobile Accessories Market: $81.5 billion in 2015
● Today: 1.5 billion smartphones –> 2020: 2.5 billion
85.6%40.4% 64.4%
11. Target Market
● Mindset/Personality of costumers
● Smartphone users away from home
● Active smartphone users
82.2%
“Our target market is comprised of active
smartphone users who reside in urban
areas and have a caring and social
personality”
12. Marketing Strategies:
Intensive Distribution
● Retail
● Online
Advertising
● University Campuses
● Festivals
● Bus/train stations
● Malls
● Airports
● Social Media
● Word of mouth
“At CableMate we believe that to succeed,
we have to be present and visible where
the need for power emerges”
14. Competitive Advantage
Offers
social
aspect
Connecting
end of cord is
strong
●Multiple
input/output
connectors
for various
smartphones
Latest
turbocharging
technology
Tangle-proof
and
waterproof
material
No need for a
portable
charger
Made of
recycled
plastic
15. Price ● CableMate will sell
for $15-$25
Question 10: Willingness to pay for a power sharing cable
£10 or higher £15 or higher £20 or higher £25 or higher
65.3% 34.7% 12.9% 4%
16. Secondary Research● Business Wire. 2016. Global mobile phone accessories market 2016-2020 - Research and Markets.
[Online]. [Accessed 6 November 2016]. Available from:
http://www.businesswire.com/news/home/20160714005607/en/Global-Mobile-Phone-Accessories-Market-
2016-2020--
● Global Industry Analysts inc. 2016. Portable battery powered products market trends. [Online]. [Accessed
6 November 2016]. Available from:
http://www.strategyr.com/MarketResearch/Portable_Battery_Powered_Products_Market_Trends.asp
● I4U. 2016. Advantages and disadvantages of using a portable powerbank. [Online]. [Accessed 6
November 2016]. Available from: http://www.i4u.com/2014/04/70425/advantages-and-disadvantages-
using-portable-powerbank
● IEEE Spectrum. 2016. CES 2013: Share Battery Power Between Mobile Devices. [Online]. [Accessed 6
November 2015]. Available from: http://spectrum.ieee.org/tech-talk/consumer-electronics/portable-
devices/mobile-devices-share-everything
● Independent. 2016. 7 best portable chargers. [Online]. [Accessed 6 November 2016]. Available from:
http://www.independent.co.uk/extras/indybest/gadgets-tech/best-portable-charger-iphone-6-pokemon-go-
samsung-amazon-camping-smartphone-charger-under-20-10176373.html
● Indiegogo. 2016. Lifecable, the any device power sharing cable. [Online]. [Accessed 6 November 2016].
Available from: https://www.indiegogo.com/projects/lifecable-the-any-device-power-sharing-cable#/
17. ● Investopedia. 2016. Developing competitive Advantage. [Online]. [Accessed 6 November 2016].
Available from: http://www.investoppedia.com/terms/c/competitive_advantage.asp
● Mackay, D. 2008. Sustainable energy - without the hot air. [Online]. [Accessed on 6 November
● 2016]. Available from: http://www.dspace.cam.ac.uk/handle/1810/217849
● Markets and Markets. 2016. Portable Battery Pack Market Worth $10.94 Billion by 2020. [Online].
[Accessed 6 November 2016]. Available from:
http://www.marketsandmarkets.com/PressReleases/portable-battery-pack.asp
● Power by Proxi. 2016. Wireless Charging. [Online]. [Accessed 6 November 2016]. Available from:
http://powerbyproxi.com/wireless-charging/
● Qualcomm Technologies. 2016. Qualcomm Quick Charge. [Online]. [Accessed 6 November 2016].
Available from: https://www.qualcomm.com/products/snapdragon/quick-charge
● Statista. 2016. Number of smartphone users worldwide (in millions). [Online. [Accessed 6 November
2016]. Available from: https://www.statista.com/statistics/330695/number-of-smartphone-users-
worldwide/
● Tech Connect. 2016. Pros and cons of smartphone chargers. [Online]. [Accessed November 6,
2016]. Available from: http://www.techconnectlife.com/that-mobile-life/pros-and-cons-of-portable-
smartphone-chargers/index.html
● Veloxity. 2015. 2015 Report: Phone Battery Statistics. [Online]. [Accessed November 6, 2016}.
Available from: https://veloxity.us/2015-phone-battery-statistics/
● Bamberger, I. 1989. Developing Competitive Advantage in Small and Medium-size Firms. [Online].
[Accessed 6 November 2016]. Available from Long Range Planning Vol 2, No 5 pp. 80-88, 1989
