Getting the most out of you valuable resources: a true story https://www.facebook.com/Perion.network

1. getting the most out of your
valuable resources: a true story
Joanna Sammartino Bailey
Global Chief Revenue Officer
Growmobile by Perion

2. in the late 18th century, mankind began
to discover new sources
of energy and electricity

3. scientists constantly researched
and sought ways to

4. they tried both
conventional &
unconventional sources

5. but the electricity discharged too
fast from the sources.
scientists could not rely on
them for sustained flows of
electric current.

6. while most scientists focused on generating electricity -
only one, Alessandro Volta, was busy trying to

7. Volta created the early electric battery,
the first device to contain a steady and
large electrical current.
in 1801, he presented his device to Napoleon, who gave
him several honors for his contribution.

8. scientists could use the battery to
retain electricity for longer-term use
and benefits!
rather than losing a valuable resource
soon after generating it,

9. electric-car maker Tesla innovatively
found a way to get the most out of the
electric battery…
finding effective ways to get & keep valuable resources
is still one of the world’s biggest challenges…

10. get the most out of their users.
ROI
user acquisition
pains
CPI
user engagement/
retention pains
LTV
…and our goal is to help mobile marketers acquire and
your
marketing

11. get the most out of their users.
ROI
user acquisition
pains
CPI
user engagement/
retention pains
LTV
…and our goal is to help mobile marketers acquire and
your
marketing

12. UA investment has skyrocketed
Sources: Chartboost Insights, July 2015;
Chart: eMarketer. Average Cost per Install (CPI) for Android and iOS Mobile
Apps in the US, March 2013-March 2015. Publication Date: October 27, 2014
acquisition costs
increased ~60% in
the last year!
Android
0.07
0.4
0.14
0.41
0.74
0.05
0.06
0.21
0.17
0.53
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015
Category Axis
iOS
the average cost per
install in the US is
~$2.50
ROI
user acquisition pains

13. separate I/O
agreements
multiple
integrations
fragmented
reports & Data
ineffective
optimiZation
social campaign
complexity
advertising across several traffic sources
can be messy and labor-intensive
ROI
on average, developers use more than
20 different mobile ad networks…
user acquisition pains

14. but even if you succeed in acquiring quality
users, you face the problem of…

15. acquiring users can be like pouring
water into a leaky bucket…
90% of users will NOT come back to your
app and won’t develop brand loyalty!

16. 36.%
29.%
25.%
18.%
11.%
1 month 3 months 6 months 9 months 1 Year
Source: eMarketer: Average Retention Rates over the First 12 Months for
Mobile Messaging Apps vs. Total Mobile Apps Worldwide, Jan 2014-Jan
2015 Publication Date: March 24, 2015
retention levels

17. narrow income resource
– only from whales
ROI
Source: Takahashi, Dean (February 2014). “Only 0.15 percent of mobile gamers account for
50 percent of all in-game revenue.” venturebeat.com/2014/02/26/only-0-15-of-mobile-
gamers-account-for-50-percent-of-all-in-game-revenue-exclusive/
only 0.15% of mobile gamers account for
more than 50% of your in-game income!

18. you need to better engage
your users
but managing mobile CRM campaigns
at scale can be challenging…
launching multiple CRM
campaigns involves several
interfaces and can take days;
optimization is even harder.
operational pains
figuring out how to increase
user engagement and retention
requires substantial know-how,
time and resources.
steep learning curve

19. keep 'em
growmobile engagement
get 'em
growmobile acquisition
ROI
user acquisition & engagement
a complete solution for

20. keep 'em
growmobile engagement
get 'em
growmobile acquisition
increase
LTV
decrease
CPI ROI
user acquisition & engagement
a complete solution for

21. decrease
CPI
centralized media
buying and campaign
management
integrated social
media advertising
(FB + Twitter)
all your data in
one format and
one place
easy optimization – pinpoint
the factors that attract quality
users and drive profits
user acquisition & engagement
get 'em
growmobile acquisition
a complete solution for

22. increase
LTV
easily build, monitor and optimize
multiple CRM campaigns via one,
friendly interface
use LTV and churn prediction models,
and pre-made campaign templates to cut
the engagement ‘learning curve’
user acquisition & engagement
keep 'em
growmobile engagement
a complete solution for

23. the Volta battery idea
engage your users
and retain them longer
(and increase their value)
acquire
valuable
users
decrease CPI
increase LTV
maximize ROI
+-

24. highly-optimized
acquisition spend
organic user growth;
i.e. virality, reviews
successful user
retargeting
benefits of growmobile’s acquisition-
engagement synergy
reward-based
acquisition
keep 'emuser engagement
get 'em
user acquisition

25. exlusive
offer
to growmobile for 30 days!
get free access
exclusive
offer
drop by booth 112 to claim your free access!
www.growmobile.com

26. www.growmobile.com
thank you
get 'em
user acquisition
keep 'em
user engagement
Joanna Sammartino Bailey
joannab@perion.com