1. PRESENTATION BY-
ANMOL AGARWAL
UGFD STUDENT AT
PEARL ACADEMY

4. • The Chanel family did not have money.
• No one knew how to spell Chanel so the mayor
improvised and recorded it with an ‘S’ making it
Chasnel.
• When Gabrielle was twelve, her mother died of
tuberculosis, and her father disappeared.
• School vacations were spent with relatives. Female
relatives taught Coco to sew with more flourish than
the nuns at monastery were able to demonstrate.
• When Coco turned eighteen, she left the
orphanage.

6. • Gabrielle adopted the
name “COCO” during a
brief stint as a singer in
cafes and concert hall.
• While working at a
tailoring shop she met and
soon began an affair with
Etienne Balson .
• Coco left Etienne and took
over his apartment in Paris.
• In 1909 she began selling
hats from the basement
shop in Etienne’s
apartment.
• She was forced to close her
shop.

7. • In 1909 Chanel met up with an
estranged and former best friend of
Balson, Arthur “Boy” Capel.
• 1910 she opened second shop
funded by Capel in Cambon, Paris.
• 1913 she opened a clothing shop in
Deauville, France, funded by Capel.
• In 1916 Coco became 1st designer to
create loose women’s clothing
using jersey.
• In 1919 Chanel relocated one of her
shop to 31 rue cambon in Paris.
• Coco lost her true love Capel in a
tragic car accident.

8. With the help of
Ernest Beaux, a
chemist she
combined over 128
scents to design
Chanel no.5 which
was launched in 1922.
Coco was the first to
incorporate the use
of floral scents.

9. In 1926
she
created
the
“Little
Black
Dress”