2. Empire Magazine
“EMPIRE IS, WITHOUT question, the world’s most influential film and entertainment
brand. Encompassing a print magazine, podcast, website, digital edition and live
events strand, nobody speaks to more film fans across the world with more authority.
And within the industry, Empire really matters to people. We collaborate with the
biggest film studios and distributors and world-class filmmakers and actors
The Empire readership is three quarters male and aged 18-40, employed, in a relationship
(although not necessarily married), University educated and time poor. Empire’s audience is
passionate about film – they use cinema as escapism or insight into other worlds. They area
also key influencers in their group of friends and within their family.”
Due to the fact that empire primarily focuses on featuring trendy and popular content it would
be safe to assume that the genres of the films featured in their magazines are most likely going
to be Action, Adventure, Horror, Thriller, Comedy and anything else that is considered
mainstream.
4. Action Adventure
Gender: Male
Age: 18-35 (Primary)
Geo-Demographics: UK
(Primary), English speaking
countries (Secondary)
Class/Incomes: Groups E, D, C2
(Primary), Any (Secondary)
5. Little White Lies Magazine
“Little White Lies is an arbiter of taste when it comes to the world of film. We’re wholly
independent – driven by creativity and originality. We publish news, reviews, profiles, feature
stories and interviews across digital and print. We also commission original video works,
short documentaries and essay films.
Little White Lies launched in 2005 with the sole aim of creating a magazine that captures the
excitement of talking about movies with good friends by bringing together impassioned,
intelligent writing with striking illustration. The magazine has since become renowned for its
independent ethos and iconic covers.
Each issue of the magazine dedicates its entire front section to an upcoming theatrical release,
drawing inspiration from the themes and visual tone of the carefully selected film. The back
section features essential reviews of the latest movie releases, plus exclusive interviews,
festival reports and more.”
Due to the fact Little White Lies claim to be driven by creativity and originality it would be safe
to assume that they would be more inclined to have more artistic and original movies as
opposed to more mainstream films.
6. Action
Gender: Male
Age: 16+ (Primary)
Geo-Demographics: UK
(Primary), English speaking
countries (Secondary)
Class/Incomes: Groups E, D, C2
(Primary), Any (Secondary)
7. Sources
Empire Magazine - https://www.bauermedia.co.uk/media-packs/empire/
https://en.wikipedia.org/wiki/Empire_(magazine)
Total Film - https://en.wikipedia.org/wiki/Total_Film
Little White Lies - https://lwlies.com/magazine/
https://en.wikipedia.org/wiki/Little_White_Lies_(magazine)
