Putting your book & ebook sales on Autopilot

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Given to the National Speakers Association on April 21, 2011

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  • There are easy things to do and there are hard things to do… we usually gravitate towards the easy things to do, but the problem is, the easy things usually chew up 80% of your time, yet only produce 20% of your results.  The hard things are likely the 20% of the things you can do (but don’t because they are hard or uncomfortable) yet result in 80% of your results.  Ever notice it’s the last 20% of a project that is often the hardest? And that last 20% never seems to get done, thus you’ve wasted 80% of your effort for no result!
  • 1000 titles/day are being added to Kindle
  • Good resources for covers:-Digital Point Forum-NZ Graphics-JA DesignsSetup your title at Lightning Source/IngramSetup your title on KindleCreate a sales page for your eBook on Clickbank/DPDGet paid by AmazonGet paid by Clickbank
  • FEEDBOOKS: Link to Don’s book:http://www.feedbooks.com/userbook/14231Requirements for Distributing Content on the iBookstoreTechnical Requirements:An Intel-based Mac running OS X 10.5 or laterAt least 1 GB RAMQuickTime 7.0.3 or later. This is so you can encode and deliver content using our dedicated software.At least 10 GB of available hard drive space (more for larger catalogs) is recommended.A broadband internet connection with an upload rate of 128 kbps or faster is recommended.Book Content Requirements:ISBNs for all titles you intend to distributeYou must be able to deliver your book content in EPUB format, passing EpubCheck 1.0.5.Financial Requirements:A US Tax IDA valid iTunes Store account, with a credit card on fileApple does not pay partners until they meet payment requirements and earning thresholds in each territory. You should consider this before applying to work directly with Apple as you may receive payments faster by working with an Apple-approved aggregator.To distribute your content on the iBookstore, you can work directly with Apple or with an Apple-approved iBookstore aggregator. Aggregators can provide a variety of services, including helping you to meet the iBookstore's technical requirements, delivering your content, managing your content's metadata, and marketing. Please note that if you choose to work with an aggregator to distribute your content on the iBookstore, Apple's contractual and financial relationship is with that aggregator. Here's a list of Apple-approved aggregators for the iBookstore:BiblioCoreBook BabyConstellationINgroovesIngramLibreDigitalLuluSmashwords
  • Putting your book & ebook sales on Autopilot

    1. 1. NSA Writer/Publisher PEG<br />Putting your book/ebook sales on autopilot!<br />45 mins presentation & 10 mins Q & A<br />Brian Schwartz • www.KindleExpert.com<br />brian@kindleexpert.com • 970-215-1078<br />
    2. 2. Reverse Engineering Success... Deconstructing Failure<br />
    3. 3. “What looks complex is really just the accumulation of simple ideas added over time.”<br />-Gary Keller<br />
    4. 4. Adopt the 80/20 Principle<br />Effort & results are never returned in equal amounts. Focus all your energy on the things that produce 80% of your results. <br />It’s usually the hard (& uncomfortable) things that are the vital 20%. It’s the easy things we spend 80% of our time – unfortunately, those are the things that usually only produce 20% of the results.<br />
    5. 5. Agenda<br /><ul><li>Evidence & Case Studies
    6. 6. 50 Interviews backend sales (Amazon, Nook, Direct)
    7. 7. Kindle superstars: JA Konrath, John Wolfe, Amanda Hocking
    8. 8. Putting fulfillment on autopilot
    9. 9. Routes to Market for digital books
    10. 10. The fast path the ePublishing
    11. 11. Getting your ebooks on kindle, nook, iTunes, etc..
    12. 12. ClickBank – A direct channels to sell your ebook
    13. 13. The essential 7 elements of a highly effective website (for authors)
    14. 14. Marketing Secrets of the eBook Best Sellers</li></li></ul><li>Q1 Sales (Jan-March 2011)<br />
    15. 15. Be a big fish in a small pond!<br />>20 million titles<br />The demand for Kindle books exceeds supply, not the case with print books!<br /><1 million titles<br />
    16. 16. The #1 reason to be on KindleIncreased Visibility<br />
    17. 17. Don’t let this happen to you…<br /><br />Source: http://www.amazon.com/The-Scarlet-Letter-ebook/product-reviews/B003FGWUOU/<br />Once a poor review has been written about the format, you can never remove it… even if you correct the formatting later!<br />
    18. 18. The good, the bad, & the ugly<br />Good<br />Bad<br />Ugly<br />
    19. 19. Putting fulfillment on autopilot<br />
    20. 20. eBook DistributionMultiple routes to monetization<br />Tier 1<br />Direct<br />Tier 2<br />Tier 3<br /><ul><li> Amazon
    21. 21. BN
    22. 22. Apple
    23. 23. Sony
    24. 24. Google
    25. 25. Kobo/Borders
    26. 26. Diesel
    27. 27. Feedbooks
    28. 28. Lulu
    29. 29. Scribd
    30. 30. PDF straight from your site
    31. 31. Multiple formats plus guides
    32. 32. Bundles & Affiliates</li></ul>Indirect/<br />Aggregators<br />Two paths:<br />Direct OR Indirect (aggregators )<br /><ul><li>Smashwords
    33. 33. BookBaby
    34. 34. BookBrewer</li></li></ul><li>Rapid R.O.I.(Return on Investment)<br />A.S.P. = $7.95, Profit to Author = $5.50<br />Upfront cost = $300 (or $67 if you use my template @ KindleTemplate.com)<br />Sell 55 eBooks = Breakeven in 2-3 months!<br />Royalties paid for life.<br />Your book will never go out of print.<br />Worldwide distribution<br />Compared to the typical 250-500 copies you have to sell in print to breakeven!<br />
    35. 35. (1)Title/Cover (2)Buy button (3)Reviews (4)Preview/SITB <br />(5)Social Media (6)About the Author (7)Related products<br />
    36. 36. www.FindingSpeakingSuccess.com<br />
    37. 37.
    38. 38. Next Steps: Turn on your Autopilot!<br />CONVERT & SETUP<br />Learn to convert your own books. Recommended: ePubTemplates.com<br />Hire an expert to convert your book. Recommended: KindleExpert.com<br />Setup your title with Ingram POD. Recommended: Lightning Source<br />Setup your own ebook distribution in affiliate marketplaces. Recommended: Clickbank<br />BUILD & OPTIMIZE<br />Build a top notch sales page / website using the 7 Elements theme<br />Create a Facebook sales page (www.KindleExpert.com/facebook)<br />Build an affiliate tools page – seek out affiliates with the right audience<br />PROMOTE (ongoing)<br />Join the AuthorSwap.com community of authors helping authors (best practices).<br />Apply the 7 Secrets Marketing Map (Available at: www.PixelsToProfit.com)<br />Submit articles to relevant sites & media outlets.<br />Create a opt-in newsletter with MailChimp, Constant Contact or aWeber<br />Create videos on Youtube to drive awareness (it’s the #2 search engine!)<br />Use Facebook to build a fan base and go viral (tbd)<br />
    39. 39.
    40. 40. NSA Special<br />Join AuthorSwap.com by 5/1/11 & receive a free digital copy of <br />Finding Speaking Success<br />Including:<br />Patricia Fripp<br />Joe Sabah<br />Mark Sanborn<br />Gina Schreck<br />John Sileo<br />Dave Taylor<br />Leanne Thieman<br />Featuring <br />interviews <br />with <br />26 Successful<br />Professional<br />Speakers<br />
    41. 41. Sneak Peek<br />May 19 – Part 2<br />
    42. 42.
    43. 43. Emulate to EarnMarketing secrets of the ebook bestsellers<br /><ul><li> Amazon reviews do sell books!
    44. 44. Test different categories, keywords & tags
    45. 45. Test different price points
    46. 46. Test different covers
    47. 47. Your first 20 pages should hook the reader
    48. 48. Build a following… find where your audience is and connect with them.
    49. 49. It begins with a reachable niche, clean webpage, & well formatted book!</li></li></ul><li>TOP 5 BOOK MARKETING TIPS<br />(What’s worked for 50 Interviews)<br />1. Get featured on high traffic websites and then get lucky to have that content syndicated.<br />2. Get featured on a podcast with a large loyal audience (ie. E-Myth Worldwide)<br />3. We sell a lot of books to interviewees and contributors. Try to engage others in the writing of your book (endorsements alone can help)<br />4. Amazon reviews (there’s a direct correlation to sales)<br />5. Do as much public speaking as you can!<br />
    50. 50. Q & A<br />
    51. 51. Next Steps: Turn on your Autopilot!<br />CONVERT & SETUP<br />Learn to convert your own books. Recommended: ePubTemplates.com<br />Hire an expert to convert your book. Recommended: KindleExpert.com<br />Setup your title with Ingram POD. Recommended: Lightning Source<br />Setup your own ebook distribution in affiliate marketplaces. Recommended: Clickbank<br />BUILD & OPTIMIZE<br />Build a top notch sales page / website using the 7 Elements theme<br />Create a Facebook sales page (www.KindleExpert.com/facebook)<br />Build an affiliate tools page – seek out affiliates with the right audience<br />PROMOTE (ongoing)<br />Join the AuthorSwap.com community of authors helping authors (best practices).<br />Apply the 7 Secrets Marketing Map (Available at: www.PixelsToProfit.com)<br />Submit articles to relevant sites & media outlets.<br />Create a opt-in newsletter with MailChimp, Constant Contact or aWeber<br />Create videos on Youtube to drive awareness (it’s the #2 search engine!)<br />Use Facebook to build a fan base and go viral (tbd)<br />

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