The document provides tips for authors to put their book sales on autopilot. It discusses distributing books through multiple channels like Amazon, Nook, Apple and setting up fulfillment. The presenter recommends building an effective website and sales page, promoting through reviews, social media and affiliates. Authors are encouraged to join a community of authors to learn best practices and apply marketing strategies that have worked for successful ebook sellers.

1. NSA Writer/Publisher PEG Putting your book/ebook sales on autopilot! 45 mins presentation & 10 mins Q & A Brian Schwartz • www.KindleExpert.com brian@kindleexpert.com • 970-215-1078

2. Reverse Engineering Success... Deconstructing Failure

3. “What looks complex is really just the accumulation of simple ideas added over time.” -Gary Keller

4. Adopt the 80/20 Principle Effort & results are never returned in equal amounts. Focus all your energy on the things that produce 80% of your results. It’s usually the hard (& uncomfortable) things that are the vital 20%. It’s the easy things we spend 80% of our time – unfortunately, those are the things that usually only produce 20% of the results.

6. 50 Interviews backend sales (Amazon, Nook, Direct)

7. Kindle superstars: JA Konrath, John Wolfe, Amanda Hocking

8. Putting fulfillment on autopilot

9. Routes to Market for digital books

10. The fast path the ePublishing

11. Getting your ebooks on kindle, nook, iTunes, etc..

12. ClickBank – A direct channels to sell your ebook

13. The essential 7 elements of a highly effective website (for authors)

15. Be a big fish in a small pond! >20 million titles The demand for Kindle books exceeds supply, not the case with print books! <1 million titles

16. The #1 reason to be on KindleIncreased Visibility

17. Don’t let this happen to you…  Source: http://www.amazon.com/The-Scarlet-Letter-ebook/product-reviews/B003FGWUOU/ Once a poor review has been written about the format, you can never remove it… even if you correct the formatting later!

18. The good, the bad, & the ugly Good Bad Ugly

19. Putting fulfillment on autopilot

21. BN

22. Apple

23. Sony

24. Google

25. Kobo/Borders

26. Diesel

27. Feedbooks

28. Lulu

29. Scribd

30. PDF straight from your site

31. Multiple formats plus guides

33. BookBaby

35. (1)Title/Cover (2)Buy button (3)Reviews (4)Preview/SITB (5)Social Media (6)About the Author (7)Related products

36. www.FindingSpeakingSuccess.com

38. Next Steps: Turn on your Autopilot! CONVERT & SETUP Learn to convert your own books. Recommended: ePubTemplates.com Hire an expert to convert your book. Recommended: KindleExpert.com Setup your title with Ingram POD. Recommended: Lightning Source Setup your own ebook distribution in affiliate marketplaces. Recommended: Clickbank BUILD & OPTIMIZE Build a top notch sales page / website using the 7 Elements theme Create a Facebook sales page (www.KindleExpert.com/facebook) Build an affiliate tools page – seek out affiliates with the right audience PROMOTE (ongoing) Join the AuthorSwap.com community of authors helping authors (best practices). Apply the 7 Secrets Marketing Map (Available at: www.PixelsToProfit.com) Submit articles to relevant sites & media outlets. Create a opt-in newsletter with MailChimp, Constant Contact or aWeber Create videos on Youtube to drive awareness (it’s the #2 search engine!) Use Facebook to build a fan base and go viral (tbd)

40. NSA Special Join AuthorSwap.com by 5/1/11 & receive a free digital copy of Finding Speaking Success Including: Patricia Fripp Joe Sabah Mark Sanborn Gina Schreck John Sileo Dave Taylor Leanne Thieman Featuring interviews with 26 Successful Professional Speakers

41. Sneak Peek May 19 – Part 2

44. Test different categories, keywords & tags

45. Test different price points

46. Test different covers

47. Your first 20 pages should hook the reader

48. Build a following… find where your audience is and connect with them.

50. Q & A

51. Next Steps: Turn on your Autopilot! CONVERT & SETUP Learn to convert your own books. Recommended: ePubTemplates.com Hire an expert to convert your book. Recommended: KindleExpert.com Setup your title with Ingram POD. Recommended: Lightning Source Setup your own ebook distribution in affiliate marketplaces. Recommended: Clickbank BUILD & OPTIMIZE Build a top notch sales page / website using the 7 Elements theme Create a Facebook sales page (www.KindleExpert.com/facebook) Build an affiliate tools page – seek out affiliates with the right audience PROMOTE (ongoing) Join the AuthorSwap.com community of authors helping authors (best practices). Apply the 7 Secrets Marketing Map (Available at: www.PixelsToProfit.com) Submit articles to relevant sites & media outlets. Create a opt-in newsletter with MailChimp, Constant Contact or aWeber Create videos on Youtube to drive awareness (it’s the #2 search engine!) Use Facebook to build a fan base and go viral (tbd)