1. best advertising at pay per clicks:
This group includes paid placement search engines and PPC programs of the major search engines.
The higher the bid, the higher the placement on the search results page. Usually, PPC search engines
distribute their paid listings to a wide-range of their partners.
1. 7search.com
General
By bidding for placement at 7Search, you will appear in 35% of the top 150 search engines in English-
speaking countries.
Partners: 37.com, BotBot.com, MegaSpider.com, Megaweb.com, Coolhits.com
Cost
No initial fees.No minimum monthly spend. Minimum deposit: $25. Minimum bid: $0.01. Each time
you receive a visitor, the bid amount will be deducted from the deposit balance.
Tips on submission procedure
You can use the MakeTop tool to immediately make a listing first in the rankings. You are
immediately emailed anytime you are outbid for the top ranking on a keyword. To hit the Hispano-
American markets, you can bid at BuscaMundo.com search engine.
2. enhance.net
General

2. Enhance teams up with other search engines and websites like Excite, Earthlink, MSN.
Cost
A minimum initial $50 deposit is required and will be applied to clickthroughs.
The minimum bid is $0.03. The minimum daily cap is $2. You can set a daily marketing budget, i.e.
your "daily cap".
Tips on submission procedure
Signup for an Enhance Interactive account. Enter your keyword, ad description, and price you're
willing to pay for a click. Your company's title, description and URL will be displayed whenever users
from Enhance Interactive partner network type in the keywords you've selected. You see exactly
how much it costs to advertise in first, second or third place for any keyword or phrase.
3. epilot.com
General
About 130 search distribution partners including YellowPages.com, Index.com, SearchBug.com,
FindtheWeb.com, and Locate.com.
Cost
Your $100 minimum deposit acts as an escrow account towards the purchase of clicks to your site.
To get your site listed on over 100 search engines in ePilot’s Search Distribution Network, be sure to
set your bid prices to $0.07 or greater. The first 30 days after each deposit is considered a "grace
period" for ePilot to provide proper support and help build your campaign, and as such, your
account is ineligible for a refund during this time. After the 30-day grace period, all unused portion
of your deposit is refundable, minus a $25 service fee. After 90 days from each deposit, the amount
becomes ‘locked in’ and is nonrefundable.
Tips on submission procedure

3. The navigation system in the accounts area is simple but effective.
You can use the report feature to make reports for a range of dates, you can also arrange them by
keywords, bids, links and clicks.
4. espotting.com
General
Espotting drives traffic to over 22,000 advertisers across Europe. It has developed some key
partnerships in the UK, Germany, France, Italy and Spain. Distribution through an ever-expanding
network of Europe's top ISPs, search engines and portals.
Espotting has been merged into a wholly owned subsidiary of FindWhat.com with the Espotting
brand continuing after the deal.
Cost
Minimum bid: £0.10. The minimum deposit is £50 (for Business and Economy packages).
There are 2 registration packages: Business: £129 (£50 as a minimum balance + £79 for a service
fee); Economy: £60 (£50 as a minimum balance + £10 for a service fee).
All service fees and initial minimum balances are nonrefundable and do not include VAT.
Tips on submission procedure
The Economy package includes the following services: one-on-one briefing with an Espotting
representative or fast track online brief submission; all keywords activated at desired position across
our affiliate network within 48 hours (upon campaign approval); Espotting team will create
professionally written titles & descriptions to maximise lead generation; keywords generated using
Espotting network data for enhanced results and increased ROI; deep-content URL's will drive

4. customers straight to the relevant pages; and optional automated bid management service. The
Economy package includes only two last services of the above mentioned.
5. google.com
General
Being an undoubted leader in search technologies, Google offers its own PPC ad program. Google
features a growing distribution network not only from their own Google sites but also through
partners. Google's current audience reach in USA is estimated at 39%, while a combined reach of
Google and its partners is much greater.
Partners: AOL, Compuserve, AT&T Worldnet, Earthlink, Netscape, NYTimes.com, iWon, About.com
Cost
Only a US$5 activation fee.
No minimum spending or time commitment.
Daily budget and maximum cost-per-click (CPC) that you set (5 cents USD to US$50), so you'll never
spend more than you want.
Targeted advertising to reduce unwanted clicks.
Tips on submission procedure
The position of your ad on the Search Results page is based on a combination of the maximum cost-
per-click and the clickthrough rate for your ad. The higher the maximum cost-per-click you set and
the higher your ad's clickthrough rate, the higher your ad's position. Google's Discounter
automatically adjusts bids to ensure you pay the lowest amount possible to keep your position. Ads
go up immediately - there's no 3 day posting delay. Read Google AdWords section for more
information.

5. 6. kanoodle.com
General
Your Kanoodle.com account allows your listings to be seen on search engines and search enabled
sites. You can also use your Kanoodle.com account to advertise in Europe with eSpotting.com.
Partners: Dogpile.com, CBS MarketWatch, Galaxy.com, 37.com
Cost
KeywordTarget™: Minimum bid: $0.05.
The minimum purchase to open your keyword-term bidding account is $50.
Tips on submission procedure
ContextTarget™, featured on some of the Web's biggest names including CBS MarketWatch, puts
your ads alongside editorial content instead of within search results. This allows you to reach
potential consumers at the exact time they are engaged and reading relevant content on their
favorite sites. KeywordTarget™, Kanoodle's Search product, lists your site quality search engines
across the Net.
7. looksmart.com
General
Once a powerful directory, Looksmart does no longer maintain its directory. It is a PPC search
engine. Backup results are powered by Wisenut.com. Directory results are provided by Zeal.
Partners: Roadrunner, CNET, InfoSpace, Cox Interactive, Mamma.com, BrainFox, Findology,
Superlogy.com, GenieKnows

6. Cost
The monthly minimum budget is $15 per account. You should set a maximum CPC for each of your
keywords. In order to be considered in the auction for a specific keyword, your Max CPC must be
greater than the keyword's Min CPC. The actual CPC is automatically discounted to the minimum
value necessary to maintain the listing's current position.
Tips on submission procedure
Listings appear for searches that match advertiser-selected keywords. Uses Smart Match technology.
Smart Match displays your listings when your keywords, or small variations of your keywords, are
entered by searchers. These variations include plurals, common misspellings, shared "root" words,
and different word orders.
8. lycos.net
General
Lycos is one of the oldest search engines on the web. With Lycos InSite AdBuyer, advertisers and
marketers can create text-based ad panels for display on Terra Lycos properties and other sites.
Partners: Lycos Search, HotBot, Tripod, Angelfire, Gamesville
Cost
Minimum bid: $0.05.
Setup fee: minimum of $50 to open account. This amount is credit towards actual traffic to a website
and is non-refundable.
Tips on submission procedure

7. The ads will appear above the web results and top right (Google-style). Ads go live within 30 minutes
of editorial review. FindWhat is a PPC technology provider for Lycos InSite™ AdBuyer, however, this
service is different from FindWhat.
9. Miva.com
General
MIVA is the new name for the FindWhat.com Group. MIVA brings together FindWhat.com, Espotting
Media, Miva Corporation, Comet Systems and B&B Advertising.
Partners: Lycos, InfoSpace Network (Excite.com, Webcrawler.com, MetaCrawler.com, Dogpile.com),
Search.com, Superpages, Reunion, AlmondNet, SearchFeed, Memolink, Bizjournals.com,
Cometsearch.com, Mamma.com
Cost
There is a $25.00 non-refundable deposit used to activate your account. Every penny of this deposit
is used toward click-thrus to your website. The minimum bid on a keyword is $0.05, and the client
can modify the price at his or her own will. There are no extra monthly charges and no monthly-
required account expenditures.
Tips on submission procedure
There are 4 main sections of the account activation process:
Set up Account Information
Design Ad Listings
Activate Account
Confirm Account Information

8. Once you placed a minimum of $25.00 into your account, your keyword ads and keywords have
been reviewed for relevancy and Miva's Credit Transactions Department verifies your information,
your account will be activated so that your website will appear live in the network.
10. overtune.com
General
Overture Service, Inc., now a subsidiary of Yahoo! Inc., is a global leader in commercial search
services on the Internet. Overture pioneered commercial search. It has more than 100,000 active,
paying advertisers and it has worldwide distribution partners, including major Web portals.
Overture/Yahoo! search boxes are integrated on sites of a number of top ISPs (Juno and Netzero).
Partners: Yahoo!, MSN, CNN, Alta Vista, AlltheWeb, Sympatico.ca, InfoSpace, DogPile, NBCi,
Canada.com, Excite, Webcrawler, Metacrawler, Go2Net
Cost
A $50 initial deposit is non-refundable and will be applied to clickthroughs or to the minimum
monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid
requirement of $0.10 per click-through.
Tips on submission procedure
Overture offers three sign-up plans: Premier, Gold and Platinum. They differ mainly in the Overture
staff's assistance with campaign setup and management. Read Overture's FAQ for advertisers for
more info.
11. yahoo.com
General

9. Yahoo! is the the oldest and most important directory that recently became one of the two greatest
search engines and pay-per-click services. In January 2004, Yahoo!'s properties' combined audience
reach was estimated 30,4% in the USA. The commercial search provider Overture Services powers
Yahoo! Pay-for-Performance program. Yahoo provides geographic search targeting.
Partners: Yahoo.com, Regional Yahoo! sites, All The Web, Alta Vista, Anzwers (Australia & NZ)
Cost
A $50 initial deposit is non-refundable and will be applied to click-throughs or to the minimum
monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid
requirement of $0.10 per click-through.
Tips on submission procedure
Offers three sign-up plans: Premier, Gold and Platinum. They differ mainly in the Overture staff's
assistance with campaign setup and management. Read Overture's FAQ for advertisers for more
info.
==========
This is a help file unlike the others. Web CEO moved away from the old-time practice where you
press F1 to get help for a screen or dialog. Why? Because Web CEO is not about screens, dialogs or
even tools - it is about the process - the Web CEO Integrated Approach.
In turn, The Approach (as we call it) is about getting targeted visitors to your Web site. Keep it usable
and faultless. Analyze your visitors to increase conversions, revenues and the effectiveness of

10. advertising. Please read this guide, starting with the "Where should you begin?" chapter, where Web
CEO basics are explained.
The first step is to add your Web site to Projects.
We then recommend you work slowly through each remaining step (there are twelve of them), to
fully understand the power of Web CEO.
Using this guide, you learn how to
Promote your site:
Step 1: Research keywords
Step 2: Get optimization advice for your site
Step 3: Edit your Web pages for search engines
Step 4: Submit your site to search engines
Step 5: Check your rankings in search engines
Step 6: Analyze your link popularity
Analyze your traffic:

11. Step 7: Get general traffic reports
Step 8: Get a full account of revenues and conversions
Step 9: Analyze your active and past ad campaigns
Maintain your site:
Step 10: Control the quality of your site
Step 11: Upload files using FTP
Step 12: Monitor your site
======
step 1
Step 1. Research keywords
Find the most popular, relevant keywords and phrases your target visitors enter when they search
for information, products or services you offer.
Overview: Why research keywords?

12. Sub-step 1: Find related keywords and organize them into groups
Sub-step 2: View competitors and refine your keyword list
Sub-step 3: Get a deeper insight into your competition
Sub-step 4: E-mail and export the results of your work
What should you do now?
FAQ: Answering key questions
Glossary
Overview: What is keyword research using Web CEO?
The easy answer is:
Before optimizing your Web pages for high rankings, you will need to define keywords and phrases.
On one hand, they must get you the maximum of visitors, but on the other, they must be
moderately competitive.
For example, www.weatherscreen.com, the featured demo project, produces and sells a small
software program that delivers daily and long-range weather forecasts to your PC desktop. Using
Web CEO's keyword suggestion tool (Features > Keywords), their webmaster researched some
keywords and discovered the most popular was "weather". It was requested 45,571 times daily and
he found there are 27,371,028 fighting for the top placing for this word.

13. A smaller Web site has slim chance to outplay big players like The Weather Channel, CNN Weather
or the National Weather Service. This explains why at this stage the site owner only picked a few
keywords out of the 1,000 that Web CEO suggested.
All these keywords and phrases combined enough popularity, relevance and acceptable competition.
For example "long-range weather forecast" (daily searches – 458; competition according to Google –
514,000).
Leaping ahead to Step 2, webmasters learn how to get their pages ranked highly with selected
keywords. At Step 3, they apply the advice using Web CEO's Editor, which is designed specifically for
search engine optimization purposes.
The results? The "long-range weather forecast" phrase and its variations bring
www.weatherscreen.com over 1,100 unique visitors monthly. Please read on to learn how to do the
same for your Web site.