The end result of the "Adding value to commodities" workshop on the last day of the Service Design Conference in Amsterdam.

1. adding value to commodities
from products to services

2. Service Design Network Conference - Day 3

3. We created a
workshop...
and ������is is what
happened...

4. 23 interested participants

5. We had 4 goals

6. 1. Find out what we mean wi������ goods,
products, services, experiences, commodities
and value

7. 2. Experience ������e Service Design process, tools
and me������ods

8. 3. Design a Service

9. 4. Get to know ea������ o������er

10. Step 1
What are goods, products, services and experiences?

12. Team 1

13. good

14. product

15. service

16. experience

17. Team 2

18. good

19. product

20. service

21. experience

22. Team 3

23. good

24. product

25. service

26. experience

27. Lessons learned
Step 1

28. “A good is a raw unprocessed ‘material’ ������at gets it’s value from
access”
“Really basic stuff, commodity produced, wi������out customer
interaction”
Needs to be processed, to add value to
goods

29. “Products are goods ������at are processed by a system ������at is
closed to ������e customer and may offer features and benefits to
differentiate.”
“Branded tangibles ������at are pre-produced, stored and
distributed.”
Ownership, meets needs, closed system
products

30. “A service is an intangible time-based process involving human
interaction”
“Adding value ������rough personal delivery...”
processing customer inputs, situational
services

31. “An experience is a personal feeling ������at exists in a multi-
sensory environment and is meaningful in a social se������ing”
“A personal priceless moment...”
memorable, personal, emotional response
experiences

32. Step 2
Commodities and Value

34. Commodity (1)
“A commodity is a
inter������angeable
offering ������at is
non-differentiated
and standardized,
in its own
category”

35. Commodity (2)
“Things wi������in a defined group ������at are homogenous and
whi������ people have ������e same expectations for.”

36. Step 3
Design a Service

37. servicize ������ese products

39. Bike Buddy

40. Just Ride

42. Urban Roofs

44. Source View

46. Bonzo Cares

48. The Light Rider

49. We ������ank all our designers!

50. email us at:
energy@31v.nl