SlideShare a Scribd company logo
1 of 24
Download to read offline
Getting Started with User Testing
                                                A LearnFWD talk
              Diane Loviglio, Jinghua Zhang, Mozilla User Research
                                                      Oct. 31, 2011
A product solution needs to consider:


                                 User
                              Desirability




                Technology                   Business
                  Liability                  Feasibility
User research cares:


                                User
                             Desirability




               Technology                   Business
                 Liability                  Feasibility
a product development cycle, lean



Phase 1:          Phase 2:     Phase 3:    Phase 4:
exploring the     generating   making it   refining the
problem           ideas        real        solution
a product development cycle, lean



     Phase 1:                  Phase 2:        Phase 3:         Phase 4:
     exploring the             generating      making it        refining the
     problem                   ideas           real             solution




Qualitative user research    Qualitative                    Qualitative
     •field observation            •brainstorm workshops
     •in-depth interview          •content audit                 •usability test
     •diary study                 •comparative analysis          •mood board
     •case study                  •card sorting             Quantitative
Quantitative user research        •cognitive walk-through         •A/B test
     •survey                      •heuristic evaluation           •multi-variate test
     •log study                                                   •usage metrics
For startups, it doesn’t need to be that complicated ...
If you need to answer:

"Does our product/service as spec’d solve a
(potential) user problem or fulfill a
(potential) user need? "             •in-depth interview

"Is our solution compelling enough that
people want to use it today? "       •usability test
HOW-TO:

conducting 15-minute user tests by
            yourself.
To conduct a user test, you need:

                       Some prototypes
                                         a moderator - yourself

a “potential” user




                                               a way to record
                                               what’s happening


      a clear test purpose!
A clear test purpose:
  •What questions are you answering?
  •What do you think your answers are now?
a “potential” user
a “potential” user




- someone that most likely is going to
be interested in your product/service
- can articulate
- offer some incentive
- respect on his/her time & privacy
Find participants:
                                         • Craigslist, Twitter/FB
                                         • NDA, consent form
                                         • ~ $1 per minute?
                                         • a screener?

  a “potential” user




- someone that most likely is going to
be interested in your product/service
- can articulate
- offer some incentive
- respect on his/her time & privacy
Get the Right People
Exercise
You’re developing a competitor to Open Table.
Which different types of people would you want to talk with?




         PS. How many participants do you need?
Some prototypes
Some prototypes




- something that people can walk
through
- something conveys your test focus
- some tasks people can do with the
prototype
Prepare your prototype:
                                           • yours or competitors
                                           • low-fi or high-fi
                                           • paper or digital
                         Some prototypes
                                           • static or interactive




- something that people can walk
through
- something conveys your test focus
- some tasks people can do with the
prototype
• paper notes and (or) a camera?
• if the camera will change user
behaviors?
• camera: future use, to convince other
team members?




                     a way to record
                     what’s happening
a moderator - yourself




- you are there to learn, not to
teach, not to negotiate.
- you need to let users talk and do
things, but lead the direction when
needed.
Observe Their Current Behaviors

Exercise
You’re developing a competitor to Open Table.
Where and when would you observe your potential users’
behavior?
Understand Why
Start questions with...Who, What, Where, When, Why and How

Would you? Do you think? Are you? This is based on hypotheticals!

e.g. How did you figure out how to get here?
     Did you use Google Maps?
e.g. What would you change about your shopping experience?
     Would you like bigger aisles?


Exercise
You’re developing a competitor to Open Table.
What questions would you ask to understand why your
potential user is behaving the way they are?
Let Them Talk You Through
         Your Product

Exercise
You’re developing a competitor to Open Table.
What tasks would you give them?
A clear test purpose:
  •What questions are you answering?
  •What do you think your answers are now?
Getting Started with User Testing
                      Diane Loviglio (diane@mozilla.com)
                    Jinghua Zhang (jinghua@mozilla.com)
                                    Mozilla User Research

More Related Content

What's hot

Guided Selling - An Introduction and User Study Results
Guided Selling - An Introduction and User Study ResultsGuided Selling - An Introduction and User Study Results
Guided Selling - An Introduction and User Study Resultshawleymichael
 
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskey
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUncovering Need and Validating Ideas with UserTesting by Marieke McCloskey
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUserTesting
 
Case Study: UX Research & Strategy Proposal to Drive Revenue Growth
Case Study: UX Research & Strategy Proposal to Drive Revenue GrowthCase Study: UX Research & Strategy Proposal to Drive Revenue Growth
Case Study: UX Research & Strategy Proposal to Drive Revenue GrowthJune UX
 
You aren't your target market. - UX Research Basics
You aren't your target market. - UX Research BasicsYou aren't your target market. - UX Research Basics
You aren't your target market. - UX Research BasicsAngela Obias
 
UI/UX Foundations - Research
UI/UX Foundations - ResearchUI/UX Foundations - Research
UI/UX Foundations - ResearchMeg Kurdziolek
 
World Usability day: Bridging Research-Practice Gap
World Usability day: Bridging Research-Practice GapWorld Usability day: Bridging Research-Practice Gap
World Usability day: Bridging Research-Practice GapKeith Instone
 
Remote Fieldwork: How observational studies elevated usability at AutoTrader.com
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comRemote Fieldwork: How observational studies elevated usability at AutoTrader.com
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comEmily Schroeder
 
Preference and Desirability Testing: Measuring Emotional Response to Guide De...
Preference and Desirability Testing: Measuring Emotional Response to Guide De...Preference and Desirability Testing: Measuring Emotional Response to Guide De...
Preference and Desirability Testing: Measuring Emotional Response to Guide De...Paul Doncaster
 
Danforth Media Capabilities
Danforth Media CapabilitiesDanforth Media Capabilities
Danforth Media CapabilitiesDanforth
 
Intro to user centered design
Intro to user centered designIntro to user centered design
Intro to user centered designRebecca Destello
 
UX Research & PP projects @UXScotland 2014
UX Research & PP projects @UXScotland 2014UX Research & PP projects @UXScotland 2014
UX Research & PP projects @UXScotland 2014Abi Reynolds
 
APIA2018 - Zahra Tashakorinia - Design Hacks & Paper Prototyping
APIA2018 - Zahra Tashakorinia - Design Hacks & Paper PrototypingAPIA2018 - Zahra Tashakorinia - Design Hacks & Paper Prototyping
APIA2018 - Zahra Tashakorinia - Design Hacks & Paper PrototypingEuropean Innovation Academy
 
Foundations For A Great User Experience
Foundations For A Great User ExperienceFoundations For A Great User Experience
Foundations For A Great User ExperienceDanforth
 
UX Evolution Mindset & Methods
UX Evolution Mindset & MethodsUX Evolution Mindset & Methods
UX Evolution Mindset & MethodsDanforth
 
Paper Prototyping for Agile Development
Paper Prototyping for Agile DevelopmentPaper Prototyping for Agile Development
Paper Prototyping for Agile DevelopmentMaxim Gaponov
 
Leading Design Meetings
Leading Design MeetingsLeading Design Meetings
Leading Design MeetingsLaura B
 

What's hot (20)

Guided Selling - An Introduction and User Study Results
Guided Selling - An Introduction and User Study ResultsGuided Selling - An Introduction and User Study Results
Guided Selling - An Introduction and User Study Results
 
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskey
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUncovering Need and Validating Ideas with UserTesting by Marieke McCloskey
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskey
 
Case Study: UX Research & Strategy Proposal to Drive Revenue Growth
Case Study: UX Research & Strategy Proposal to Drive Revenue GrowthCase Study: UX Research & Strategy Proposal to Drive Revenue Growth
Case Study: UX Research & Strategy Proposal to Drive Revenue Growth
 
You aren't your target market. - UX Research Basics
You aren't your target market. - UX Research BasicsYou aren't your target market. - UX Research Basics
You aren't your target market. - UX Research Basics
 
UI/UX Foundations - Research
UI/UX Foundations - ResearchUI/UX Foundations - Research
UI/UX Foundations - Research
 
World Usability day: Bridging Research-Practice Gap
World Usability day: Bridging Research-Practice GapWorld Usability day: Bridging Research-Practice Gap
World Usability day: Bridging Research-Practice Gap
 
Remote Fieldwork: How observational studies elevated usability at AutoTrader.com
Remote Fieldwork: How observational studies elevated usability at AutoTrader.comRemote Fieldwork: How observational studies elevated usability at AutoTrader.com
Remote Fieldwork: How observational studies elevated usability at AutoTrader.com
 
Preference and Desirability Testing: Measuring Emotional Response to Guide De...
Preference and Desirability Testing: Measuring Emotional Response to Guide De...Preference and Desirability Testing: Measuring Emotional Response to Guide De...
Preference and Desirability Testing: Measuring Emotional Response to Guide De...
 
Danforth Media Capabilities
Danforth Media CapabilitiesDanforth Media Capabilities
Danforth Media Capabilities
 
Usability Testing Basics
Usability Testing BasicsUsability Testing Basics
Usability Testing Basics
 
Module 10: Usability Testing
Module 10: Usability TestingModule 10: Usability Testing
Module 10: Usability Testing
 
Intro to user centered design
Intro to user centered designIntro to user centered design
Intro to user centered design
 
UX Research & PP projects @UXScotland 2014
UX Research & PP projects @UXScotland 2014UX Research & PP projects @UXScotland 2014
UX Research & PP projects @UXScotland 2014
 
APIA2018 - Zahra Tashakorinia - Design Hacks & Paper Prototyping
APIA2018 - Zahra Tashakorinia - Design Hacks & Paper PrototypingAPIA2018 - Zahra Tashakorinia - Design Hacks & Paper Prototyping
APIA2018 - Zahra Tashakorinia - Design Hacks & Paper Prototyping
 
Foundations For A Great User Experience
Foundations For A Great User ExperienceFoundations For A Great User Experience
Foundations For A Great User Experience
 
Don't Fear the User
Don't Fear the UserDon't Fear the User
Don't Fear the User
 
UX Evolution Mindset & Methods
UX Evolution Mindset & MethodsUX Evolution Mindset & Methods
UX Evolution Mindset & Methods
 
Intro to Lean UX with UserTesting
Intro to Lean UX with UserTestingIntro to Lean UX with UserTesting
Intro to Lean UX with UserTesting
 
Paper Prototyping for Agile Development
Paper Prototyping for Agile DevelopmentPaper Prototyping for Agile Development
Paper Prototyping for Agile Development
 
Leading Design Meetings
Leading Design MeetingsLeading Design Meetings
Leading Design Meetings
 

Similar to Getting Started with User Research

Design Thinking : Prototyping & Testing
Design Thinking : Prototyping & TestingDesign Thinking : Prototyping & Testing
Design Thinking : Prototyping & TestingSankarshan D
 
UXPA Lean UX Bridging the gap between UX and Developers
UXPA Lean UX Bridging the gap between UX and DevelopersUXPA Lean UX Bridging the gap between UX and Developers
UXPA Lean UX Bridging the gap between UX and DevelopersAndrew Mottaz
 
A Primer on Primary Market Research
A Primer on Primary Market ResearchA Primer on Primary Market Research
A Primer on Primary Market ResearchElaine Chen
 
User Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & GoalsUser Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & GoalsLaura B
 
Understanding The Value Of User Research, Usability Testing, and Information ...
Understanding The Value Of User Research, Usability Testing, and Information ...Understanding The Value Of User Research, Usability Testing, and Information ...
Understanding The Value Of User Research, Usability Testing, and Information ...Kyle Soucy
 
Product design - a designer's perspective
Product design - a designer's perspectiveProduct design - a designer's perspective
Product design - a designer's perspectivetianfei00
 
Design Thinking: A Common Sense Process
Design Thinking: A Common Sense ProcessDesign Thinking: A Common Sense Process
Design Thinking: A Common Sense ProcessMichael Zarro, Ph.D.
 
Getting Started With User Research, Presented at Agile2010
Getting Started With User Research, Presented at Agile2010Getting Started With User Research, Presented at Agile2010
Getting Started With User Research, Presented at Agile2010Carol Smith
 
Lean Innovation for Micro Enterprises Module 4 Design Thinking
Lean Innovation for Micro Enterprises Module 4  Design ThinkingLean Innovation for Micro Enterprises Module 4  Design Thinking
Lean Innovation for Micro Enterprises Module 4 Design ThinkingBanbridgeDistrictEnt
 
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni Mahariasha
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni MahariashaUX Prototyping (UXiD) - Handout by Anton Chandra and Bahni Mahariasha
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni MahariashaAnton Chandra
 
Intro to Agile and Lean UX
Intro to Agile and Lean UXIntro to Agile and Lean UX
Intro to Agile and Lean UXJacklyn Burgan
 
Talk It Out, Or Write It Down?
Talk It Out, Or Write It Down?Talk It Out, Or Write It Down?
Talk It Out, Or Write It Down?mikescopino
 
Transforming Digital Government Services Workshop - Tuesday 21st October
Transforming Digital Government Services Workshop - Tuesday 21st OctoberTransforming Digital Government Services Workshop - Tuesday 21st October
Transforming Digital Government Services Workshop - Tuesday 21st OctoberPrecedent
 
When Mobile meets UX/UI powered by Growth Hacking Asia
When Mobile meets UX/UI powered by Growth Hacking AsiaWhen Mobile meets UX/UI powered by Growth Hacking Asia
When Mobile meets UX/UI powered by Growth Hacking AsiaGrowth Hacking Asia
 
Validating hypotheses with user research
Validating hypotheses with user researchValidating hypotheses with user research
Validating hypotheses with user researchgabrieljonsson
 

Similar to Getting Started with User Research (20)

Design Thinking : Prototyping & Testing
Design Thinking : Prototyping & TestingDesign Thinking : Prototyping & Testing
Design Thinking : Prototyping & Testing
 
UXPA Lean UX Bridging the gap between UX and Developers
UXPA Lean UX Bridging the gap between UX and DevelopersUXPA Lean UX Bridging the gap between UX and Developers
UXPA Lean UX Bridging the gap between UX and Developers
 
User Research
User ResearchUser Research
User Research
 
A Primer on Primary Market Research
A Primer on Primary Market ResearchA Primer on Primary Market Research
A Primer on Primary Market Research
 
Choosing the Right UX Method
Choosing the Right UX MethodChoosing the Right UX Method
Choosing the Right UX Method
 
User Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & GoalsUser Experience Design Fundamentals - Part 1: Users & Goals
User Experience Design Fundamentals - Part 1: Users & Goals
 
Lavanya Raja Presentation
Lavanya Raja PresentationLavanya Raja Presentation
Lavanya Raja Presentation
 
Understanding The Value Of User Research, Usability Testing, and Information ...
Understanding The Value Of User Research, Usability Testing, and Information ...Understanding The Value Of User Research, Usability Testing, and Information ...
Understanding The Value Of User Research, Usability Testing, and Information ...
 
Product design - a designer's perspective
Product design - a designer's perspectiveProduct design - a designer's perspective
Product design - a designer's perspective
 
Customer Research - Briefly Explained
Customer Research - Briefly ExplainedCustomer Research - Briefly Explained
Customer Research - Briefly Explained
 
Design Thinking: A Common Sense Process
Design Thinking: A Common Sense ProcessDesign Thinking: A Common Sense Process
Design Thinking: A Common Sense Process
 
Getting Started With User Research, Presented at Agile2010
Getting Started With User Research, Presented at Agile2010Getting Started With User Research, Presented at Agile2010
Getting Started With User Research, Presented at Agile2010
 
Lean Innovation for Micro Enterprises Module 4 Design Thinking
Lean Innovation for Micro Enterprises Module 4  Design ThinkingLean Innovation for Micro Enterprises Module 4  Design Thinking
Lean Innovation for Micro Enterprises Module 4 Design Thinking
 
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni Mahariasha
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni MahariashaUX Prototyping (UXiD) - Handout by Anton Chandra and Bahni Mahariasha
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni Mahariasha
 
Intro to Agile and Lean UX
Intro to Agile and Lean UXIntro to Agile and Lean UX
Intro to Agile and Lean UX
 
Talk It Out, Or Write It Down?
Talk It Out, Or Write It Down?Talk It Out, Or Write It Down?
Talk It Out, Or Write It Down?
 
Transforming Digital Government Services Workshop - Tuesday 21st October
Transforming Digital Government Services Workshop - Tuesday 21st OctoberTransforming Digital Government Services Workshop - Tuesday 21st October
Transforming Digital Government Services Workshop - Tuesday 21st October
 
When Mobile meets UX/UI powered by Growth Hacking Asia
When Mobile meets UX/UI powered by Growth Hacking AsiaWhen Mobile meets UX/UI powered by Growth Hacking Asia
When Mobile meets UX/UI powered by Growth Hacking Asia
 
EXPERIMENT mixtape
EXPERIMENT mixtapeEXPERIMENT mixtape
EXPERIMENT mixtape
 
Validating hypotheses with user research
Validating hypotheses with user researchValidating hypotheses with user research
Validating hypotheses with user research
 

More from Diane Loviglio

Presenting Usable Research Results
Presenting Usable Research ResultsPresenting Usable Research Results
Presenting Usable Research ResultsDiane Loviglio
 
Intro to User Research & Usability Testing
Intro to User Research & Usability TestingIntro to User Research & Usability Testing
Intro to User Research & Usability TestingDiane Loviglio
 
Remote Usability Testing
Remote Usability TestingRemote Usability Testing
Remote Usability TestingDiane Loviglio
 
Analyzing User Research Interview Workshop
Analyzing User Research Interview WorkshopAnalyzing User Research Interview Workshop
Analyzing User Research Interview WorkshopDiane Loviglio
 
User Research for Startups
User Research for StartupsUser Research for Startups
User Research for StartupsDiane Loviglio
 
Conducting User Research for Startups - part 2
Conducting User Research for Startups - part 2Conducting User Research for Startups - part 2
Conducting User Research for Startups - part 2Diane Loviglio
 
Conducting User Research for your Startup- part 1
Conducting User Research for your Startup- part 1Conducting User Research for your Startup- part 1
Conducting User Research for your Startup- part 1Diane Loviglio
 
Building a Product, from a User Researcher Point of View
Building a Product, from a User Researcher Point of ViewBuilding a Product, from a User Researcher Point of View
Building a Product, from a User Researcher Point of ViewDiane Loviglio
 
Secret Ingredients - Global Service Jam 12
Secret Ingredients - Global Service Jam 12Secret Ingredients - Global Service Jam 12
Secret Ingredients - Global Service Jam 12Diane Loviglio
 
Finding the "Right" Users
Finding the "Right" UsersFinding the "Right" Users
Finding the "Right" UsersDiane Loviglio
 
There's An App for That: Exploratory Research with Mobile Users
There's An App for That: Exploratory Research with Mobile UsersThere's An App for That: Exploratory Research with Mobile Users
There's An App for That: Exploratory Research with Mobile UsersDiane Loviglio
 
Research Skills for Developers: How to Talk to Your Users
Research Skills for Developers: How to Talk to Your UsersResearch Skills for Developers: How to Talk to Your Users
Research Skills for Developers: How to Talk to Your UsersDiane Loviglio
 
Conducting User Interviews, Like a Pro
Conducting User Interviews, Like a ProConducting User Interviews, Like a Pro
Conducting User Interviews, Like a ProDiane Loviglio
 

More from Diane Loviglio (13)

Presenting Usable Research Results
Presenting Usable Research ResultsPresenting Usable Research Results
Presenting Usable Research Results
 
Intro to User Research & Usability Testing
Intro to User Research & Usability TestingIntro to User Research & Usability Testing
Intro to User Research & Usability Testing
 
Remote Usability Testing
Remote Usability TestingRemote Usability Testing
Remote Usability Testing
 
Analyzing User Research Interview Workshop
Analyzing User Research Interview WorkshopAnalyzing User Research Interview Workshop
Analyzing User Research Interview Workshop
 
User Research for Startups
User Research for StartupsUser Research for Startups
User Research for Startups
 
Conducting User Research for Startups - part 2
Conducting User Research for Startups - part 2Conducting User Research for Startups - part 2
Conducting User Research for Startups - part 2
 
Conducting User Research for your Startup- part 1
Conducting User Research for your Startup- part 1Conducting User Research for your Startup- part 1
Conducting User Research for your Startup- part 1
 
Building a Product, from a User Researcher Point of View
Building a Product, from a User Researcher Point of ViewBuilding a Product, from a User Researcher Point of View
Building a Product, from a User Researcher Point of View
 
Secret Ingredients - Global Service Jam 12
Secret Ingredients - Global Service Jam 12Secret Ingredients - Global Service Jam 12
Secret Ingredients - Global Service Jam 12
 
Finding the "Right" Users
Finding the "Right" UsersFinding the "Right" Users
Finding the "Right" Users
 
There's An App for That: Exploratory Research with Mobile Users
There's An App for That: Exploratory Research with Mobile UsersThere's An App for That: Exploratory Research with Mobile Users
There's An App for That: Exploratory Research with Mobile Users
 
Research Skills for Developers: How to Talk to Your Users
Research Skills for Developers: How to Talk to Your UsersResearch Skills for Developers: How to Talk to Your Users
Research Skills for Developers: How to Talk to Your Users
 
Conducting User Interviews, Like a Pro
Conducting User Interviews, Like a ProConducting User Interviews, Like a Pro
Conducting User Interviews, Like a Pro
 

Recently uploaded

Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...FIDO Alliance
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe中 央社
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxFIDO Alliance
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityVictorSzoltysek
 
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...SOFTTECHHUB
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptxFIDO Alliance
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxjbellis
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTopCSSGallery
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsLeah Henrickson
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?Paolo Missier
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxFIDO Alliance
 
How to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cfHow to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cfdanishmna97
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform EngineeringMarcus Vechiato
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard37
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuidePixlogix Infotech
 
Introduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxIntroduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxFIDO Alliance
 

Recently uploaded (20)

Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps Productivity
 
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptx
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development Companies
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptx
 
How to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cfHow to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cf
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate Guide
 
Introduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxIntroduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptx
 

Getting Started with User Research

  • 1. Getting Started with User Testing A LearnFWD talk Diane Loviglio, Jinghua Zhang, Mozilla User Research Oct. 31, 2011
  • 2. A product solution needs to consider: User Desirability Technology Business Liability Feasibility
  • 3. User research cares: User Desirability Technology Business Liability Feasibility
  • 4. a product development cycle, lean Phase 1: Phase 2: Phase 3: Phase 4: exploring the generating making it refining the problem ideas real solution
  • 5. a product development cycle, lean Phase 1: Phase 2: Phase 3: Phase 4: exploring the generating making it refining the problem ideas real solution Qualitative user research Qualitative Qualitative •field observation •brainstorm workshops •in-depth interview •content audit •usability test •diary study •comparative analysis •mood board •case study •card sorting Quantitative Quantitative user research •cognitive walk-through •A/B test •survey •heuristic evaluation •multi-variate test •log study •usage metrics
  • 6. For startups, it doesn’t need to be that complicated ...
  • 7. If you need to answer: "Does our product/service as spec’d solve a (potential) user problem or fulfill a (potential) user need? " •in-depth interview "Is our solution compelling enough that people want to use it today? " •usability test
  • 9. To conduct a user test, you need: Some prototypes a moderator - yourself a “potential” user a way to record what’s happening a clear test purpose!
  • 10. A clear test purpose: •What questions are you answering? •What do you think your answers are now?
  • 12. a “potential” user - someone that most likely is going to be interested in your product/service - can articulate - offer some incentive - respect on his/her time & privacy
  • 13. Find participants: • Craigslist, Twitter/FB • NDA, consent form • ~ $1 per minute? • a screener? a “potential” user - someone that most likely is going to be interested in your product/service - can articulate - offer some incentive - respect on his/her time & privacy
  • 14. Get the Right People Exercise You’re developing a competitor to Open Table. Which different types of people would you want to talk with? PS. How many participants do you need?
  • 16. Some prototypes - something that people can walk through - something conveys your test focus - some tasks people can do with the prototype
  • 17. Prepare your prototype: • yours or competitors • low-fi or high-fi • paper or digital Some prototypes • static or interactive - something that people can walk through - something conveys your test focus - some tasks people can do with the prototype
  • 18. • paper notes and (or) a camera? • if the camera will change user behaviors? • camera: future use, to convince other team members? a way to record what’s happening
  • 19. a moderator - yourself - you are there to learn, not to teach, not to negotiate. - you need to let users talk and do things, but lead the direction when needed.
  • 20. Observe Their Current Behaviors Exercise You’re developing a competitor to Open Table. Where and when would you observe your potential users’ behavior?
  • 21. Understand Why Start questions with...Who, What, Where, When, Why and How Would you? Do you think? Are you? This is based on hypotheticals! e.g. How did you figure out how to get here? Did you use Google Maps? e.g. What would you change about your shopping experience? Would you like bigger aisles? Exercise You’re developing a competitor to Open Table. What questions would you ask to understand why your potential user is behaving the way they are?
  • 22. Let Them Talk You Through Your Product Exercise You’re developing a competitor to Open Table. What tasks would you give them?
  • 23. A clear test purpose: •What questions are you answering? •What do you think your answers are now?
  • 24. Getting Started with User Testing Diane Loviglio (diane@mozilla.com) Jinghua Zhang (jinghua@mozilla.com) Mozilla User Research