Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (11)
Similar to Presentation1
Similar to Presentation1 (20)
Recently uploaded
Recently uploaded (20)
Presentation1
- 1. PR Plan Educational Festival Promotion Margaret Goulding April 2014
- 2. Cork’s Lifelong Learning Festival • “Investigate” • “Celebrate” • “Participate“ Since it started in 2004, it has grown from 65 to about 500 different events. During festival week all events are free and everyone is welcome. .
- 3. • The Lifelong Learning Festival is held before Easter in a wide range of venues across Cork City. • It is organised by the Cork City Learning Forum and City of Cork VEC. • It aims to showcase and promote learning opportunities across the city. • It includes all kinds of learning – literacy and numeracy, professional qualifications, sports, crafts, languages, the arts and a whole lot more. • As well as giving people new knowledge and skills, it can help find employment, give them extra qualifications or generally make life more fulfilling
- 4. Achievable Outcomes • To raise awareness through PR of the educational opportunities available. • To facilitate joint activities bringing groups together and securing high profile guest speakers. • To encourage new ways of presenting learning in the community. • To encourage participation in the various events
- 5. Target Market • Mature Students • Local Communities • Local Schools • Voluntary Groups • Third Level Colleges • Training Organisations • Community Education Networks
- 6. Advertising • We aim to promote the festival by firstly, using traditional media such as local newspaper advertising by issuing a Press Notice and a Press Release • Poster Campaigns and Radio Interviews • Colourful free festival programmes are widely distributed and will be available from March 13 from library branches, all the organisations involved, shops etc.
- 7. PR & Social Media • To raise awareness of the educational opportunities available. • Securing high profile guest speakers. • Showcase educational opportunities that Cork has to offer through PR and Social Media such as Facebook and Twitter campaigns • Create high level of awareness among target audiences • Identify and promote the Lifelong Learning Festival highlights and venues to local media. • To encourage participation in the various events
- 8. Outcomes Best possible outcome : • members of a community would consider returning to education. • Indulging a passion for something they’ve always wanted to try
- 9. Measurement Criteria How will we know if festival was successful? • Increased enrolment numbers in third level institutions • Enquiries from community about available opportunities • Awareness of what’s ‘out there’
- 10. Success Stories • Amy Wilkinson - Churchtown, Dublin 14 • "I was thrilled to get a place in a third level university after receiving my FETAC award and I'm enjoying every minute of the course.“ • Catherine Conway - Tuam, Co Galway“ • After retirement I had nothing to do except take the dog for a walk. I felt I had to do something more and returned to education."